iMedia Brands, Inc. operates as a multiplatform interactive video and digital commerce company in the United States. It operates through two segments, ShopHQ and Emerging. The company markets, sells, and distributes products to consumers through television, website, mobile, social media, and over-the-top platforms in various merchandise categories, such as jewelry and watches, which include silver, gold, and gemstones to simulated diamonds; home and consumer electronics comprising home dÃ©cor, cookware, kitchen electrics, tabletop accessories, and home furnishings; beauty and wellness products, such as skincare, cosmetics, hair care, and bath and body products; and fashion and accessories, including apparel, outerwear, intimates, handbags, accessories, and footwear. It has access to approximately 80 million homes primarily on cable and satellite systems, as well as offers its products through online at OurGalleria.com and TheCloseout.com. The company was formerly known as EVINE Live Inc. and changed its name to iMedia Brands, Inc. in July 2019. iMedia Brands, Inc. was incorporated in 1990 and is headquartered in Eden Prairie, Minnesota.