You’re invited: The Elite Digital Mastermind For $1
All-star marketers and entrepreneurs are sharing their top strategies, tactics and secrets that are working right now, so you can apply them to your own business, grow your profits and achieve freedom.
Get 30-Day Access For Just $1 Today

VIAC Insider Trading (ViacomCBS)

Insider Ownership Percentage: 0.31%
Insider Buying (Last 12 Months): $299,030.50
Insider Selling (Last 12 Months): $1,214,845.44

ViacomCBS Insider Trading History Chart

ViacomCBS Share Price & Price History

▲ +2.36 (3.28%)
As of 03/5/2021 01:00 AM ET
Days: 30 | 90 | 365
The Dollar Is Collapsing — Protect Yourselves With These 5 Stocks
The U.S. dollar has lost as much as 13% of its value since March 2020.

America’s #1 stock picker names 5 stocks folks need to buy to get out of cash and protect their retirement today.
Learn more here.

ViacomCBS Insider Trading History

Transaction DateInsider NameTitleBuy/SellNumber of SharesAverage Share PriceTotal TransactionShares Held After TransactionDetails
2/26/2021Linda M GriegoDirectorSell6,000$64.51$387,060.0039,230  
11/11/2020Dede LeaEVPSell10,459$29.91$312,828.6928,542  
6/8/2020Linda M. GriegoDirectorSell18,075$28.49$514,956.75  
3/17/2020Charles E Phillips JrDirectorBuy16,025$12.42$199,030.5065,449  
3/11/2020Frederick TerrellDirectorBuy5,000$20.00$100,000.009,408  
3/5/2020Nicole SeligmanDirectorBuy3,500$21.50$75,250.0013,563  
See Full Table

SEC Filings (Institutional Ownership Changes) for ViacomCBS (NASDAQ:VIAC)

80.47% of ViacomCBS stock is owned by institutions. Institutional ownership can be a sign of analyst confidence in the fundamentals of the stock.

Institutional Buying and Selling by Quarter

ViacomCBS Institutional Trading History

Reporting DateHedge FundShares HeldMarket Value% of PortfolioQuarterly Change in SharesOwnership in Company
3/5/2021Chiron Capital Management LLC29,907$1.11M0.9%-5.6%0.005%
3/5/2021Auxier Asset Management12,236$0.46M0.1%+1.2%0.002%
3/5/202144 Wealth Management LLC66,857$2.49M1.1%N/A0.011%
3/5/2021Stonebridge Capital Advisors LLC33,200$1.24M0.2%+7.7%0.005%
3/4/2021Hudson Bay Capital Management LP1,000,000$37.26M0.3%N/A0.162%
3/4/2021Navis Wealth Advisors LLC3,500$0.13M0.1%N/A0.001%
3/4/2021Eaton Vance Management892,528$33.26M0.1%-5.2%0.145%
3/2/2021Norges Bank7,368,207$274.54M0.1%N/A1.194%
3/2/2021Capital Asset Advisory Services LLC5,159$0.19M0.0%N/A0.001%
3/2/2021Livforsakringsbolaget Skandia Omsesidigt15,902$0.59M0.1%+27.2%0.003%
3/1/2021UBS Asset Management Americas Inc.2,425,279$90.37M0.0%-44.1%0.393%
3/1/2021Healthcare of Ontario Pension Plan Trust Fund936,100$34.88M0.1%N/A0.152%
2/26/2021Avitas Wealth Management LLC66,018$2.46M0.5%+1.8%0.011%
2/25/2021Dimensional Fund Advisors LP4,620,074$172.13M0.1%+3.2%0.748%
2/25/2021Hsbc Holdings PLC1,526,725$56.73M0.1%+268.1%0.247%
2/24/2021Fort Pitt Capital Group LLC2,279$85K0.0%N/A0.000%
2/24/2021Bank Julius Baer & Co. Ltd Zurich7,139$0.27M0.0%N/A0.001%
2/19/2021JPMorgan Chase & Co.1,433,527$53.41M0.0%-89.4%0.232%
2/19/2021Intercontinental Wealth Advisors LLC10,934$0.41M0.1%N/A0.002%
2/19/2021Berman Capital Advisors LLC9,952$0.37M0.1%-14.3%0.002%
2/19/2021National Pension Service1,007,904$37.56M0.1%-3.6%0.163%
2/19/2021Kowal Investment Group LLC5,716$0.24M0.1%N/A0.001%
2/18/2021Safeguard Investment Advisory Group LLC1,775$66K0.1%N/A0.000%
2/18/2021Strategic Wealth Partners Ltd.20,809$0.78M0.3%-3.6%0.003%
2/18/2021Truist Financial Corp205,473$7.66M0.0%+30.9%0.033%
2/17/2021Trustco Bank Corp N Y50,649$1.89M1.7%N/A0.008%
2/17/2021Stansberry Asset Management LLC410,872$15.31M4.3%+2.0%0.067%
2/17/2021Zuckerman Investment Group LLC321,330$11.97M2.2%-9.3%0.052%
2/17/2021Truvestments Capital LLC2,411$89K0.1%N/A0.000%
2/17/2021IHT Wealth Management LLC16,066$0.60M0.0%+34.2%0.003%
2/17/2021United Capital Financial Advisers LLC20,110$0.75M0.0%-10.0%0.003%
2/17/2021Freedman Financial Associates Inc.735$27K0.0%N/A0.000%
2/17/2021MidWestOne Financial Group Inc.31,664$1.18M0.3%-3.8%0.005%
2/17/2021Canada Pension Plan Investment Board157,299$5.86M0.0%-66.0%0.025%
2/17/2021Advisor Partners LLC30,226$1.13M0.1%+4.1%0.005%
2/17/2021Prestige Wealth Management Group LLC3,616$0.14M0.0%+16.5%0.001%
2/17/2021Cetera Investment Advisers53,412$1.99M0.0%+276.0%0.009%
2/17/2021Cetera Advisors LLC8,750$0.33M0.0%-17.1%0.001%
2/16/2021Zacks Investment Management331,086$12.34M0.2%-29.6%0.054%
2/16/2021Squarepoint Ops LLC193,789$7.22M0.1%N/A0.031%
2/16/2021MARSHALL WACE ASIA Ltd50,136$1.87M0.0%N/A0.008%
2/16/2021Mcdonald Partners LLC44,776$1.67M0.5%N/A0.007%
2/16/2021Northern Oak Wealth Management Inc.41,646$1.55M0.2%-23.7%0.007%
2/16/2021Glenmede Trust Co. NA11,265$0.42M0.0%+4.6%0.002%
2/16/2021Mariner LLC15,584$0.58M0.0%+33.2%0.003%
2/16/2021Morgan Stanley43,222,024$1.61B0.2%+19.7%7.002%
2/16/2021Advisors Capital Management LLC6,388$0.24M0.0%N/A0.001%
2/16/2021Paloma Partners Management Co6,923$0.26M0.0%-89.3%0.001%
2/16/2021River & Mercantile Asset Management LLP200,662$7.48M0.4%-23.4%0.033%
2/16/2021Tudor Investment Corp Et Al17,896$0.67M0.0%N/A0.003%
2/16/2021Nuveen Asset Management LLC2,382,203$88.76M0.0%+1.6%0.386%
2/16/2021Captrust Financial Advisors9,027$0.34M0.0%+2.5%0.001%
2/16/2021Colony Group LLC5,768$0.22M0.0%N/A0.001%
2/16/2021Guggenheim Capital LLC225,818$8.41M0.1%+9.5%0.037%
2/16/2021Price T Rowe Associates Inc. MD9,768,179$363.96M0.0%-0.7%1.583%
2/16/2021Poehling Capital Management LLC97,959$3.65M1.4%-2.6%0.016%
2/16/2021Laidlaw Wealth Management LLC6,200$0.23M0.0%N/A0.001%
2/16/2021First National Bank of South Miami1,550$58K0.0%-50.0%0.000%
2/16/2021Kingsview Wealth Management LLC5,787$0.22M0.0%N/A0.001%
2/16/2021Amundi Pioneer Asset Management Inc.2,238,120$83.39M0.1%+29.8%0.363%
2/16/2021Virginia Retirement Systems ET AL479,500$17.87M0.2%+31.1%0.078%
2/16/2021Schroder Investment Management Group267,751$9.98M0.0%+15.3%0.043%
2/16/2021Engineers Gate Manager LP31,051$1.16M0.1%+192.2%0.005%
2/16/2021Global Wealth Management Investment Advisory Inc.48,730$1.82M0.7%-0.9%0.008%
2/16/2021Shapiro Capital Management LLC2,467,444$91.94M2.0%-0.9%0.400%
2/16/2021S. Muoio & CO. LLC99,463$3.71M4.0%-22.0%0.016%
2/16/2021ExodusPoint Capital Management LP26,286$0.98M0.0%-50.4%0.004%
2/16/2021Parametrica Management Ltd37,526$1.40M0.9%-31.6%0.006%
2/16/2021Charles Schwab Investment Management Inc.8,435,691$314.31M0.1%+10.9%1.367%
2/13/2021Tompkins Financial Corp1,000$37K0.0%-16.7%0.000%
2/13/2021Perennial Advisors LLC2,697$100K0.0%N/A0.000%
2/13/2021Baupost Group LLC MA4,700,000$175.12M1.6%-75.0%0.761%
2/13/2021American International Group Inc.645,725$24.06M0.1%-10.1%0.105%
2/13/2021Alerus Financial NA36,980$1.38M0.1%-35.3%0.006%
2/13/2021Wealthsource Partners LLC17,965$0.67M0.1%-12.5%0.003%
2/12/2021Stifel Financial Corp758,754$28.27M0.1%-6.4%0.123%
2/12/2021Allstate Corp30,502$1.14M0.0%-10.9%0.005%
2/12/2021Matrix Asset Advisors Inc. NY384,328$14.32M2.4%+6.2%0.062%
2/12/2021American Financial Group Inc.365,779$13.63M1.8%-69.9%0.059%
2/12/2021Caisse DE Depot ET Placement DU Quebec79,476$2.96M0.0%-76.1%0.013%
2/12/2021Kings Point Capital Management973$36K0.0%+34.4%0.000%
2/12/2021Olstein Capital Management L.P.347,200$12.94M2.1%-2.7%0.056%
2/12/2021Federated Hermes Inc.1,165$43K0.0%+19.4%0.000%
2/12/2021Corient Capital Partners LLC13,591$0.51M0.1%+11.0%0.002%
2/12/2021Raymond James Financial Services Advisors Inc.549,952$20.49M0.1%+6.5%0.089%
2/12/2021LPL Financial LLC720,213$26.84M0.0%+205.5%0.117%
2/12/2021Highlander Capital Management LLC21,633$0.81M0.5%-4.6%0.004%
2/12/2021Public Employees Retirement System of Ohio271,283$10.11M0.0%+25.5%0.044%
2/12/2021The Manufacturers Life Insurance Company 572,560$21.33M0.0%-3.0%0.093%
2/12/2021Advisory Research Inc.477,000$17.77M1.3%-13.4%0.077%
2/12/2021Elkhorn Partners Limited Partnership1,200$45K0.0%-83.1%0.000%
2/12/2021Kovitz Investment Group Partners LLC442,097$16.47M0.4%-76.8%0.072%
2/12/2021Meiji Yasuda Life Insurance Co13,583$0.51M0.0%-30.6%0.002%
2/12/2021CSat Investment Advisory L.P.819$31K0.0%-75.1%0.000%
2/12/2021Cibc World Markets Corp2,796,046$104.18M0.5%+568.7%0.453%
2/12/2021Paradigm Asset Management Co. LLC50,050$1.87M0.5%+230.4%0.008%
2/12/2021Alpha Paradigm Partners LLC14,334$0.53M0.2%N/A0.002%
2/12/2021Nomura Asset Management Co. Ltd.105,222$3.92M0.0%+3.3%0.017%
2/12/2021Prospera Financial Services Inc40,069$1.49M0.1%+541.1%0.006%
Data available starting January 2016

See Full Table
ViacomCBS logo
ViacomCBS Inc. operates as a media and entertainment company worldwide. The company operates in four segments: TV Entertainment, Cable Networks, Filmed Entertainment, and Publishing. The TV Entertainment segment distributes a schedule of news and public affairs broadcasts, and sports and entertainment programming; produces, acquires, and/or distributes programming, including series, specials, news, and public affairs; operates online content networks for information and entertainment; and streaming subscription services. This segment also operates CBS Sports Network, a 24/7 cable program service that provides college sports and related content, as well as broadcast television stations. The Cable Networks segment creates and acquires programming for distribution and viewing on various media platforms, including subscription cable networks, subscription streaming, basic cable networks, international broadcast networks, and free streaming TV platform, as well as for licensing to third parties. The Filmed Entertainment segment develops, produces, finances, acquires, and distributes films, television programming, and other entertainment content. The Publishing segment publishes and distributes adult and children's consumer books in printed, digital, and audio formats; develops special imprints and publishes titles based on the products of the company, as well as of third parties; and distributes products for other publishers. This segment also delivers content; and promotes its products on its Websites, social media, and general Internet sites, as well as those related to individual titles. The company was formerly known as CBS Corporation and changed its name to ViacomCBS Inc. in December 2019. ViacomCBS Inc. was founded in 1986 and is headquartered in New York, New York.
Read More

Today's Range

Now: $74.24

50 Day Range

MA: $55.49

52 Week Range

Now: $74.24


14,159,034 shs

Average Volume

17,072,949 shs

Market Capitalization

$45.82 billion

P/E Ratio


Dividend Yield




Who are the company insiders with the largest holdings of ViacomCBS?

ViacomCBS's top insider investors include:
  1. Charles E Phillips Jr (Director)
  2. Linda M Griego (Director)
  3. Dede Lea (EVP)
  4. Nicole Seligman (Director)
  5. Frederick Terrell (Director)
  6. Linda M Griego (Director)

Who are the major institutional investors of ViacomCBS?

ViacomCBS's top institutional investors include:
  1. BlackRock Inc. — 7.54%
  2. Morgan Stanley — 7.00%
  3. Price T Rowe Associates Inc. MD — 1.58%
  4. Charles Schwab Investment Management Inc. — 1.37%
  5. Norges Bank — 1.19%
  6. Northern Trust Corp — 1.00%

Which institutional investors are selling ViacomCBS stock?

Within the last quarter, VIAC stock was sold by these institutional investors:
  1. Baupost Group LLC MA
  2. JPMorgan Chase & Co.
  3. UBS Asset Management Americas Inc.
  4. Kovitz Investment Group Partners LLC
  5. Prudential PLC
  6. American Financial Group Inc.
  7. Clearbridge Investments LLC
  8. Letko Brosseau & Associates Inc.
During the previous year, company insiders that have sold ViacomCBS company stock include:
  1. Charles E Phillips Jr (Director)
  2. Linda M Griego (Director)
  3. Dede Lea (EVP)

Which institutional investors are buying ViacomCBS stock?

In the last quarter, VIAC stock was bought by institutional investors including:
  1. Norges Bank
  2. Morgan Stanley
  3. Cibc World Markets Corp
  4. Mizuho Markets Americas LLC
  5. CIBC World Markets Inc.
  6. Hsbc Holdings PLC
  7. Hudson Bay Capital Management LP
  8. Healthcare of Ontario Pension Plan Trust Fund
Within the previous year, these company insiders have bought ViacomCBS stock:
  1. Charles E Phillips Jr (Director)
  2. Linda M Griego (Director)
  3. Dede Lea (EVP)
7 Secrets That Are Key For A Comfortable Retirement
Knowing these secrets when choosing a financial advisor can help you avoid years of stress and lost time.
See the list.