Western Capital Resources, Inc., through its subsidiaries, engages in the retail business in the United States. The company operates through Cellular Retail, Direct to Consumer, and Consumer Finance segments. The Cellular Retail segment operates as a Cricket dealer selling cellular phones and accessories; and provides ancillary services, as well as accepts service payments from customers. This segment's Cricket retail stores offer various products and services, including cricket wireless service plans; cricket wireless plan upgrades, as well as Deezer, an independent music service; and Cricket handsets and accessories. The Direct to Consumer Segment engages in the online and direct marketing distribution retail of live plants, seeds, holiday gifts, and garden accessories under the Park Seed, Jackson & Perkins, and Wayside Gardens brands, as well as wholesale under the Park Wholesale brand. It also provides home improvement and restoration products under the Van Dyke's Restorers brand through the Vandykes.com site and direct mail catalogs. The Consumer Finance segment offers sub-prime short-term uncollateralized non-recourse cash advance and installment loans, check cashing, and other money services; and owns and operates retail pawn stores. As of March 31, 2019, it owned and operated 222 cellular retail stores; 38 payday stores in Iowa, Kansas, Nebraska, North Dakota, Wisconsin, and Wyoming; and 3 pawn stores in Nebraska and Iowa. The company is headquartered in Omaha, Nebraska.