Insider Buying: ASOS (LON:ASC) Insider Acquires 1,627,693 Shares of Stock

ASOS Plc (LON:ASC - Get Free Report) insider William Barker purchased 1,627,693 shares of the company's stock in a transaction dated Thursday, April 23rd. The stock was bought at an average price of GBX 235 per share, with a total value of £3,825,078.55.

ASOS Price Performance

ASC stock opened at GBX 258.50 on Friday. The company has a debt-to-equity ratio of 855.63, a current ratio of 0.95 and a quick ratio of 0.39. The business has a 50 day simple moving average of GBX 242.72 and a 200-day simple moving average of GBX 259.20. The firm has a market capitalization of £308.75 million, a PE ratio of -1.03, a price-to-earnings-growth ratio of -1.26 and a beta of 2.25. ASOS Plc has a 1 year low of GBX 206.50 and a 1 year high of GBX 375.30.

ASOS (LON:ASC - Get Free Report) last posted its quarterly earnings results on Thursday, April 23rd. The company reported GBX (109.90) earnings per share (EPS) for the quarter. The company had revenue of GBX 111.60 billion during the quarter. ASOS had a negative net margin of 10.10% and a negative return on equity of 155.17%. Equities research analysts anticipate that ASOS Plc will post 12.4165252 earnings per share for the current fiscal year.

Wall Street Analysts Forecast Growth

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Several research analysts recently weighed in on ASC shares. Berenberg Bank reiterated a "buy" rating and issued a GBX 600 price objective on shares of ASOS in a research report on Thursday. Shore Capital Group reiterated a "buy" rating on shares of ASOS in a research report on Thursday. Four analysts have rated the stock with a Buy rating and two have assigned a Hold rating to the stock. According to MarketBeat.com, ASOS has a consensus rating of "Moderate Buy" and a consensus target price of GBX 352.67.

Get Our Latest Stock Analysis on ASOS

Key ASOS News

Here are the key news stories impacting ASOS this week:

• Positive Sentiment: Insider buying: Director William Barker purchased 1,627,693 shares at GBX 235 (≈£3.83m total), signaling management confidence and providing a tangible bullish signal for investors.
• Positive Sentiment: Broker support: Berenberg reaffirmed a "buy" rating with a GBX 600 target and Shore Capital also reaffirmed a "buy" — these upgrades/reaffirmations can lift sentiment and attract demand from institutional and retail buyers. Broker Views More Broker Views
• Positive Sentiment: Media/turnaround narrative: Investors Chronicle reports ASOS’s turnaround is gathering pace as losses narrow — a narrative that supports continued multiple expansion if management sustains margin improvement. Article: Asos turnaround gathers pace as losses narrow
• Negative Sentiment: Quarterly results remain loss-making: ASOS reported GBX (109.90) EPS and a negative net margin of 12.11% with ROE -111.93%, despite GBX 111.60bn revenue — the persistent losses and weak profitability keep financial risk elevated. Conference call and slide deck available for details. Earnings Transcript Slide Deck

About ASOS

(Get Free Report)

ASOS Plc operates as an online fashion retailer in the United Kingdom, the United States, Australia, France, Germany, Spain, Italy, Sweden, the Netherlands, Denmark, Poland, and internationally. It offers womenswear and menswear products. The company sells its products under the ASOS Design, ASOS Edition, ASOS Luxe, ASOS 4505, Collusion, Reclaimed Vintage, Topshop, Topman, Miss Selfridge, HIIT, AsYou, Dark Future, UNRVLLD/SPPLY, Crooked Tongues, Daysocial, Actual, and Weekend Collective brands, as well as through third-party brands.

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