Key Points
- Amazon CEO Douglas Herrington sold 1,000 shares on April 1 at an average price of $210.50 (totaling $210,500) under a pre‑arranged Rule 10b5-1 plan, leaving him with 520,361 shares (≈$109.54M), a 0.19% reduction in his position.
- Amazon is reportedly in advanced talks to acquire satellite operator Globalstar for about $9 billion to accelerate Project Kuiper and better compete with SpaceX’s Starlink, signaling a strategic push into connectivity.
- Near‑term risks include a temporary 3.5% fuel & logistics surcharge on third‑party sellers and an NLRB order to bargain with a Staten Island warehouse union, although analysts still rate the stock a Moderate Buy with a consensus target of $286.59.
Amazon.com, Inc. (NASDAQ:AMZN) CEO Douglas Herrington sold 1,000 shares of the firm's stock in a transaction dated Wednesday, April 1st. The shares were sold at an average price of $210.50, for a total value of $210,500.00. Following the sale, the chief executive officer owned 520,361 shares in the company, valued at $109,535,990.50. The trade was a 0.19% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.
Amazon.com Price Performance
AMZN opened at $209.77 on Friday. The stock has a 50-day moving average price of $213.70 and a 200-day moving average price of $224.38. Amazon.com, Inc. has a 12-month low of $161.38 and a 12-month high of $258.60. The company has a current ratio of 1.05, a quick ratio of 0.88 and a debt-to-equity ratio of 0.16. The stock has a market capitalization of $2.25 trillion, a P/E ratio of 29.26, a PEG ratio of 1.57 and a beta of 1.38.
Amazon.com (NASDAQ:AMZN - Get Free Report) last announced its quarterly earnings data on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share for the quarter, missing analysts' consensus estimates of $1.97 by ($0.02). The firm had revenue of $213.39 billion for the quarter, compared to analysts' expectations of $211.02 billion. Amazon.com had a net margin of 10.83% and a return on equity of 21.87%. The business's quarterly revenue was up 13.6% on a year-over-year basis. During the same period in the prior year, the business posted $1.86 earnings per share. Equities analysts predict that Amazon.com, Inc. will post 6.31 earnings per share for the current fiscal year.
Hedge Funds Weigh In On Amazon.com
A number of hedge funds have recently modified their holdings of the company. J. Derek Lewis & Associates Inc. bought a new position in shares of Amazon.com during the fourth quarter valued at about $3,469,000. Purpose Unlimited Inc. bought a new stake in shares of Amazon.com in the fourth quarter worth about $103,016,000. Cornerstone Planning LLC purchased a new position in Amazon.com during the 4th quarter valued at about $6,871,000. AMG Asset Management Group Inc. bought a new position in Amazon.com during the 4th quarter valued at approximately $947,000. Finally, Forty three Eighteen Advisors LLC bought a new position in Amazon.com during the 4th quarter valued at approximately $419,000. Hedge funds and other institutional investors own 72.20% of the company's stock.
Amazon.com News Roundup
Here are the key news stories impacting Amazon.com this week:
- Positive Sentiment: Reports say Amazon is in advanced talks to acquire satellite operator Globalstar to accelerate Project Kuiper and better compete with SpaceX’s Starlink — a strategic, long‑term growth move into connectivity that investors view as expansionary for AWS/IoT opportunities. Amazon in talks to buy $9bn Globalstar (Reuters)
- Positive Sentiment: Wells Fargo reiterated Overweight and nudged its price target higher, naming Amazon a top internet pick on improving AWS momentum and free‑cash‑flow inflection — supportive for sentiment and analyst‑driven buying. Wells Fargo names Amazon top internet pick (247WallSt)
- Positive Sentiment: Billionaire Steve Cohen/Point72 has been a long‑time holder and recent coverage highlights continued institutional interest — a bullish signal for conviction among large investors. Steve Cohen buying AMZN (InsiderMonkey)
- Neutral Sentiment: Amazon and AWS continue to show ecosystem momentum (partner certifications, new standards work such as the Linux‑backed x402 Foundation for agentic AI payments), which underpins long‑term cloud/AI positioning but has limited immediate EPS impact. x402 Foundation founding members include AWS (Cointelegraph)
- Negative Sentiment: Amazon will charge a temporary 3.5% fuel & logistics surcharge to third‑party sellers in the U.S. and Canada effective April 17 to offset rising transport costs — helps Amazon cover costs but risks seller pushback and could pressure marketplace GMV and growth metrics. Amazon adds 3.5% surcharge (CNBC)
- Negative Sentiment: NLRB ruled Amazon must bargain with a Staten Island warehouse union representing ~5,000 workers — an operational and cost risk that raises labor and reputational uncertainty for investors. NLRB orders Amazon to negotiate (Reuters)
- Negative Sentiment: Geopolitical fallout from the Iran conflict remains a live headwind — higher oil drove the seller surcharge and reports of an Iranian strike on an AWS Bahrain data center increase perceived geopolitical/operational risk. These macro forces can pressure valuation multiples and consumer demand. AWS Bahrain data center hit (Blockonomi)
- Negative Sentiment: Amazon’s new chatbot ad tests reportedly show weak early results — a potential near‑term headwind for advertising upside if the format doesn’t scale. Chatbot ad tests weak (TipRanks)
- Negative Sentiment: Heavy insider selling has been flagged in recent data — not proof of trouble but a signaling factor some investors watch for near‑term sentiment pressure. Insider selling and discussion (QuiverQuant)
Analyst Upgrades and Downgrades
A number of equities research analysts have recently weighed in on the stock. DA Davidson restated a "neutral" rating and issued a $175.00 price objective (down from $300.00) on shares of Amazon.com in a report on Friday, February 6th. The Goldman Sachs Group boosted their price target on shares of Amazon.com from $290.00 to $300.00 and gave the stock a "buy" rating in a research note on Wednesday, January 14th. Evercore cut their price target on shares of Amazon.com from $335.00 to $285.00 and set an "outperform" rating for the company in a research report on Friday, February 27th. Cantor Fitzgerald set a $250.00 price objective on Amazon.com and gave the company an "overweight" rating in a research note on Friday, February 6th. Finally, Truist Financial decreased their price objective on Amazon.com from $290.00 to $280.00 and set a "buy" rating on the stock in a report on Friday, February 6th. One research analyst has rated the stock with a Strong Buy rating, fifty-three have issued a Buy rating and four have assigned a Hold rating to the company's stock. According to MarketBeat, Amazon.com presently has an average rating of "Moderate Buy" and a consensus price target of $286.59.
View Our Latest Analysis on Amazon.com
About Amazon.com
(
Get Free Report)
Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.
Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.
Further Reading

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