Key Points
- Amazon CEO Douglas Herrington sold 20,500 shares on April 14 at an average price of $245 for proceeds of $5.02 million, leaving him with 499,861 shares (a 3.94% decrease); the sale was executed under a pre-arranged Rule 10b5-1 trading plan.
- Shares are trading near $249.70 with a market cap of $2.69 trillion; Amazon reported Q earnings of $1.95 EPS (vs. $1.97 est.) and $213.39B revenue (+13.6% YoY), while analysts' average price target is about $287.29 and consensus sentiment is "Moderate Buy."
Amazon.com, Inc. (NASDAQ:AMZN) CEO Douglas Herrington sold 20,500 shares of the company's stock in a transaction that occurred on Tuesday, April 14th. The stock was sold at an average price of $245.00, for a total transaction of $5,022,500.00. Following the sale, the chief executive officer directly owned 499,861 shares in the company, valued at approximately $122,465,945. The trade was a 3.94% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.
Amazon.com Price Performance
Shares of AMZN opened at $249.70 on Friday. Amazon.com, Inc. has a fifty-two week low of $165.29 and a fifty-two week high of $258.60. The firm's 50 day moving average price is $212.95 and its 200 day moving average price is $224.88. The company has a market cap of $2.69 trillion, a P/E ratio of 34.83, a PEG ratio of 1.86 and a beta of 1.38. The company has a quick ratio of 0.88, a current ratio of 1.05 and a debt-to-equity ratio of 0.16.
Amazon.com (NASDAQ:AMZN - Get Free Report) last announced its quarterly earnings data on Thursday, February 5th. The e-commerce giant reported $1.95 EPS for the quarter, missing analysts' consensus estimates of $1.97 by ($0.02). Amazon.com had a net margin of 10.83% and a return on equity of 21.87%. The firm had revenue of $213.39 billion during the quarter, compared to analysts' expectations of $211.02 billion. During the same period in the prior year, the company posted $1.86 earnings per share. The company's revenue for the quarter was up 13.6% on a year-over-year basis. On average, research analysts forecast that Amazon.com, Inc. will post 6.31 earnings per share for the current fiscal year.
Institutional Inflows and Outflows
Several large investors have recently modified their holdings of AMZN. Vanguard Group Inc. raised its holdings in shares of Amazon.com by 1.1% in the first quarter. Vanguard Group Inc. now owns 832,274,556 shares of the e-commerce giant's stock valued at $158,348,557,000 after buying an additional 8,913,959 shares during the last quarter. State Street Corp raised its holdings in shares of Amazon.com by 1.8% in the fourth quarter. State Street Corp now owns 388,653,121 shares of the e-commerce giant's stock valued at $89,708,913,000 after buying an additional 6,971,680 shares during the last quarter. Geode Capital Management LLC raised its holdings in shares of Amazon.com by 1.1% in the fourth quarter. Geode Capital Management LLC now owns 225,120,994 shares of the e-commerce giant's stock valued at $51,753,622,000 after buying an additional 2,479,324 shares during the last quarter. Norges Bank purchased a new stake in shares of Amazon.com in the fourth quarter valued at about $32,868,735,000. Finally, Auto Owners Insurance Co raised its holdings in shares of Amazon.com by 27,376.7% in the fourth quarter. Auto Owners Insurance Co now owns 98,448,885 shares of the e-commerce giant's stock valued at $2,272,397,000 after buying an additional 98,090,585 shares during the last quarter. Institutional investors and hedge funds own 72.20% of the company's stock.
Key Amazon.com News
Here are the key news stories impacting Amazon.com this week:
- Positive Sentiment: Globalstar acquisition reinforces Amazon’s LEO/satellite strategy and prompted an immediate market re-rate; analysts and some banks called the deal strategic for Amazon’s Project Kuiper/LEO ambitions. Amazon’s $12B Globalstar Acquisition Paid for Itself
- Positive Sentiment: AWS wins new high-profile media/AI customers (Fox named AWS its preferred AI cloud provider), validating AWS’s enterprise AI momentum and revenue runway. Fox chooses AWS as preferred AI cloud provider
- Positive Sentiment: NiSource expanded a power agreement with Amazon to speed energy delivery to data centers — a small but tangible operational tailwind for AWS capacity expansion. NiSource signs long-term power deal
- Positive Sentiment: Wall Street and notable investors are doubling down: several firms reaffirmed buy ratings and investors like Brad Gerstner have been buying AMZN, supporting sentiment and multiple expansion. AI bull Brad Gerstner buying AMZN
- Neutral Sentiment: Management and media narratives: Jim Cramer and other pundits highlighted Amazon’s long-term opportunity, and Amazon promoted theatrical releases (CinemaCon) as a content/distribution play — strategic but longer‑dated. Cramer highlights Amazon
- Neutral Sentiment: Amazon-backed X‑Energy filed to raise up to $800M — underscores Bezos/AMZN ecosystem investments (energy/nuclear), but indirect to near-term earnings. X-Energy IPO filing
- Negative Sentiment: Marketplace friction: hundreds of large sellers staged a one‑day ad boycott protesting payout and ad-payment changes plus a temporary 3.5% fuel surcharge — a reputational and short‑term revenue risk for Amazon’s retail/ad ecosystem. Sellers boycott Amazon ads
- Negative Sentiment: Customer backlash and regional pushback (Canadian sellers/customers revolting over fuel surcharge) could pressure order volumes or force policy reversals. Canadians revolt over fuel surcharge
- Negative Sentiment: Technical/valuation caution: some analysts flagged the stock as overbought after the rally and warned a pullback is possible despite the strategic positives. Amazon overbought concerns
Analysts Set New Price Targets
A number of brokerages have commented on AMZN. Maxim Group increased their price objective on shares of Amazon.com from $280.00 to $290.00 and gave the company a "buy" rating in a research report on Friday, February 6th. Monness Crespi & Hardt dropped their price objective on shares of Amazon.com from $300.00 to $280.00 and set a "buy" rating on the stock in a research report on Friday, February 6th. Raymond James Financial dropped their price objective on shares of Amazon.com from $260.00 to $225.00 and set an "outperform" rating on the stock in a research report on Friday, February 6th. Tigress Financial increased their price objective on shares of Amazon.com from $305.00 to $315.00 and gave the company a "buy" rating in a research report on Wednesday, March 25th. Finally, JPMorgan Chase & Co. increased their price objective on shares of Amazon.com from $265.00 to $280.00 and gave the company an "overweight" rating in a research report on Wednesday, March 25th. One equities research analyst has rated the stock with a Strong Buy rating, fifty-four have given a Buy rating and four have assigned a Hold rating to the company. According to MarketBeat, the company has an average rating of "Moderate Buy" and an average price target of $287.29.
Get Our Latest Analysis on AMZN
Amazon.com Company Profile
(
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Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.
Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.
Further Reading

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