Eduardo Vivas Sells 20,910 Shares of AppLovin (NASDAQ:APP) Stock

March 21, 2026 by InsiderTrades.com

Key Points

Insider selling: Director Eduardo Vivas sold 20,910 shares on March 13 and 163,910 shares on March 16 — about 184,820 shares for roughly $83.9M — a move cited as a key driver of recent intraday weakness, though he still owns 7,112,382 shares valued at about $3.26B.
Strong quarterly results: AppLovin beat expectations with $3.24 EPS vs $2.89 estimate and $1.66B revenue (up 66% YoY), reporting a 57% net margin and very high return on equity.
Analyst view vs valuation risk: Brokers remain broadly positive (consensus "Moderate Buy" and average target ~$654.50), but several firms trimmed targets and the stock trades at a premium (PE ~45), leaving execution and valuation as key risks.

AppLovin Corporation (NASDAQ:APP - Get Free Report) Director Eduardo Vivas sold 20,910 shares of the company's stock in a transaction that occurred on Friday, March 13th. The shares were sold at an average price of $458.67, for a total transaction of $9,590,789.70. Following the completion of the transaction, the director owned 7,112,382 shares of the company's stock, valued at $3,262,236,251.94. This trade represents a 0.29% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link.

AI Is Separating Software Winners From Losers, 2 Experts Explain

Eduardo Vivas also recently made the following trade(s):

On Monday, March 16th, Eduardo Vivas sold 163,910 shares of AppLovin stock. The stock was sold at an average price of $453.49, for a total transaction of $74,331,545.90.

AppLovin Stock Performance

Shares of NASDAQ APP opened at $442.39 on Friday. The stock has a market capitalization of $149.21 billion, a PE ratio of 45.37, a price-to-earnings-growth ratio of 0.76 and a beta of 2.51. The company has a debt-to-equity ratio of 1.65, a quick ratio of 3.32 and a current ratio of 3.32. AppLovin Corporation has a 52 week low of $200.50 and a 52 week high of $745.61. The stock has a 50 day moving average price of $476.11 and a 200 day moving average price of $572.37.

Down 41% in 2026, Reasons for AppLovin Optimism Remain

AppLovin (NASDAQ:APP - Get Free Report) last released its quarterly earnings data on Wednesday, February 11th. The company reported $3.24 EPS for the quarter, beating the consensus estimate of $2.89 by $0.35. AppLovin had a net margin of 57.42% and a return on equity of 245.64%. The firm had revenue of $1.66 billion for the quarter, compared to the consensus estimate of $1.61 billion. During the same period in the previous year, the company earned $1.73 earnings per share. The company's quarterly revenue was up 66.0% on a year-over-year basis. Analysts predict that AppLovin Corporation will post 6.87 earnings per share for the current fiscal year.

Institutional Trading of AppLovin

A number of institutional investors have recently bought and sold shares of APP. Board of the Pension Protection Fund bought a new position in AppLovin in the 4th quarter worth about $27,000. Washington Trust Advisors Inc. lifted its holdings in shares of AppLovin by 160.0% in the 4th quarter. Washington Trust Advisors Inc. now owns 39 shares of the company's stock valued at $27,000 after buying an additional 24 shares during the period. Mcguire Capital Advisors Inc. purchased a new stake in AppLovin in the 4th quarter worth $27,000. Chilton Capital Management LLC acquired a new position in AppLovin in the third quarter valued at approximately $29,000. Finally, Activest Wealth Management lifted its holdings in shares of AppLovin by 760.0% in the 3rd quarter. Activest Wealth Management now owns 43 shares of the company's stock worth $31,000 after acquiring an additional 38 shares during the last quarter. 41.85% of the stock is currently owned by institutional investors.

Wall Street Analysts Forecast Growth

AppLovin Faces Money-Laundering Claims—Here’s What’s Missing

APP has been the subject of several recent research reports. Wells Fargo & Company decreased their price target on AppLovin from $735.00 to $543.00 and set an "overweight" rating for the company in a research note on Thursday, February 12th. BTIG Research lowered their price objective on AppLovin from $771.00 to $640.00 and set a "buy" rating for the company in a research note on Thursday, February 12th. Wedbush upped their target price on AppLovin from $465.00 to $640.00 and gave the company an "outperform" rating in a report on Thursday, February 12th. Piper Sandler reissued an "overweight" rating and issued a $650.00 price objective (down from $800.00) on shares of AppLovin in a report on Thursday, February 12th. Finally, Citigroup dropped their price target on AppLovin from $820.00 to $710.00 and set a "buy" rating for the company in a research report on Thursday, February 12th. Twenty equities research analysts have rated the stock with a Buy rating and five have issued a Hold rating to the company. Based on data from MarketBeat.com, the stock presently has an average rating of "Moderate Buy" and a consensus price target of $654.50.

Get Our Latest Report on AppLovin

Key Stories Impacting AppLovin

Here are the key news stories impacting AppLovin this week:

Positive Sentiment: AXON & MAX revenue momentum — Research notes highlight AXON and the MAX unified auction driving strong expansion outside gaming, with Zacks citing ~70% revenue growth drivers for 2025 that underpin near‑term top‑line momentum. AppLovin's Axon and MAX Power 70% Revenue Growth in 2025
Positive Sentiment: Analyst backing and upside thesis — Consensus broker ratings remain bullish (average ≈ Moderate Buy) and multiple houses still see substantial upside versus the current price, which supports buyer interest on dips. Why Analysts Love AppLovin Stock but the Market Doesn't
Positive Sentiment: Long‑term growth case intact — Style/score pieces continue to list APP among top growth names based on AI ad stack and monetization tools, supporting longer‑term holders. Why AppLovin (APP) is a Top Growth Stock for the Long-Term
Neutral Sentiment: Valuation vs. buybacks — Analysts note AppLovin trades at steep premiums to peers; buybacks and cash flow are supportive but execution (notably 2026 margin improvement) must materialize to justify multiples. Is APP Overvalued? Valuation, Buybacks and 2026 Margin Signals
Neutral Sentiment: Noise around major investor relationships — Reporting that JPMorgan cut ties with a prominent investor in AppLovin creates headline risk but does not directly change AppLovin’s fundamentals; it’s a short‑term sentiment factor to monitor. JPMorgan Ends Ties With AppLovin Investor Holding $4.6 Billion Stake
Negative Sentiment: Insider selling — Director Eduardo Vivas sold ~163,910 shares (~$74M) recently; large director sales have been cited as the main catalyst for recent intraday weakness. AppLovin (NASDAQ:APP) Director Sells 163,910 Shares
Negative Sentiment: Market reaction & thinner liquidity — Coverage links the recent price drop to that insider sale plus below‑average volume, suggesting weaker bid support can amplify declines until clearer execution or fresh buying appears. AppLovin Stock Price Down Following Insider Selling

About AppLovin

(Get Free Report)

AppLovin Corporation is a Palo Alto–based mobile technology company that provides software and services to help app developers grow and monetize their businesses. The company operates a data-driven advertising and marketing platform that connects app publishers and advertisers, delivering tools for user acquisition, monetization, analytics and creative optimization. AppLovin's technology is integrated into a broad set of mobile applications through software development kits (SDKs) and ad products designed to maximize revenue and engagement for developers.

Key components of AppLovin's offering include an ad mediation and exchange platform that enables publishers to manage and monetize inventory across multiple demand sources, and a user-acquisition platform that helps advertisers target and scale campaigns.