Key Points
- Director Robert Mylod Jr. sold 40 shares at an average price of $5,105.36 (≈$204,214), reducing his stake to 840 shares (a 4.55% decrease); the sale was disclosed on an SEC Form 4 and is considered modest and unlikely to be material.
- Booking opened at $4,644.64 and is trading below its 50‑day (~$5,227) and 200‑day (~$5,302) moving averages; valuation metrics include a market cap of ~$149.7B, P/E 30.19 and PEG 1.10, and analysts' consensus is a Moderate Buy with an average price target of ~$6,199.69.
- Institutional investors own about 92.42% of the stock with several funds recently increasing positions, and recent headlines — including KAYAK appointing Peer Bueller as CEO and analyst callouts that the pullback may be a buying opportunity — could attract value‑oriented investors despite recent underperformance and volatility.
Booking Holdings Inc. (NASDAQ:BKNG - Get Free Report) Director Robert Mylod, Jr. sold 40 shares of the stock in a transaction on Monday, February 2nd. The stock was sold at an average price of $5,105.36, for a total value of $204,214.40. Following the transaction, the director directly owned 840 shares in the company, valued at approximately $4,288,502.40. This represents a 4.55% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through the SEC website.
Booking Price Performance
NASDAQ BKNG opened at $4,644.64 on Wednesday. The company has a 50-day moving average of $5,227.35 and a 200-day moving average of $5,301.92. Booking Holdings Inc. has a 12 month low of $4,096.23 and a 12 month high of $5,839.41. The company has a market cap of $149.70 billion, a P/E ratio of 30.19, a P/E/G ratio of 1.10 and a beta of 1.21.
Institutional Investors Weigh In On Booking
Several large investors have recently modified their holdings of the stock. Jones Financial Companies Lllp increased its holdings in shares of Booking by 7.7% during the third quarter. Jones Financial Companies Lllp now owns 6,914 shares of the business services provider's stock worth $38,132,000 after buying an additional 492 shares in the last quarter. Y Intercept Hong Kong Ltd raised its position in shares of Booking by 15.6% during the second quarter. Y Intercept Hong Kong Ltd now owns 511 shares of the business services provider's stock worth $2,958,000 after acquiring an additional 69 shares during the last quarter. Vontobel Holding Ltd. raised its holdings in Booking by 18.6% during the 2nd quarter. Vontobel Holding Ltd. now owns 75,534 shares of the business services provider's stock worth $437,284,000 after purchasing an additional 11,829 shares during the last quarter. Panagora Asset Management Inc. raised its stake in shares of Booking by 67.3% during the second quarter. Panagora Asset Management Inc. now owns 30,210 shares of the business services provider's stock worth $174,893,000 after buying an additional 12,148 shares during the last quarter. Finally, Donaldson Capital Management LLC raised its position in shares of Booking by 59.6% during the 3rd quarter. Donaldson Capital Management LLC now owns 1,119 shares of the business services provider's stock valued at $6,042,000 after acquiring an additional 418 shares during the last quarter. 92.42% of the stock is owned by institutional investors.
Key Stories Impacting Booking
Here are the key news stories impacting Booking this week:
- Positive Sentiment: KAYAK named Peer Bueller as CEO and moved co‑founder Steve Hafner to Executive Chair, a management reshuffle that signals continuity and focused leadership for the KAYAK brand within Booking’s portfolio. This could be a longer‑term operational positive for brand strategy. KAYAK appoints Peer Bueller as Chief Executive Officer
- Positive Sentiment: Analyst commentary: a recent Seeking Alpha piece reiterates a Buy view, calling the pullback a potential buying opportunity based on Booking’s strong cash flow, loyalty/AI initiatives, buybacks and SEA expansion (Agoda). That support could attract value‑oriented investors on weakness. Booking Holdings: The Pullback Looks Like A Buying Opportunity
- Neutral Sentiment: Short‑interest reporting in the data set shows zero shares/NaN changes — the figures appear unreliable or misreported, so there’s no clear evidence of a coordinated short squeeze or ramped shorting driving today’s move.
- Neutral Sentiment: MarketWatch noted Booking underperformed peers on Monday despite daily gains, suggesting sector rotation or relative‑performance flows may be contributing to volatility rather than a company‑specific shock. Booking Holdings Inc. stock underperforms Monday when compared to competitors despite daily gains
- Negative Sentiment: Market reaction: coverage flagged that Booking’s shares dropped sharply during the most recent session, which is the immediate proximate cause of today’s move as traders adjust positions and algorithms react to rapid price movement. Booking Holdings (BKNG) Declines More Than Market: Some Information for Investors
- Negative Sentiment: Insider selling: a director disclosed a small sale (40 shares). The dollar value is modest and unlikely to be a material signal, but any insider sale can be interpreted negatively by some traders. SEC Form 4 — Robert J. Mylod, Jr. sale
Analyst Ratings Changes
Several equities research analysts have issued reports on the stock. Mizuho set a $6,000.00 price objective on shares of Booking in a research note on Wednesday, October 29th. TD Cowen reiterated a "buy" rating on shares of Booking in a research note on Wednesday, December 3rd. KeyCorp boosted their price objective on Booking from $6,450.00 to $6,630.00 and gave the company an "overweight" rating in a report on Wednesday, October 29th. Weiss Ratings restated a "buy (b)" rating on shares of Booking in a research report on Monday, December 29th. Finally, Benchmark increased their price objective on shares of Booking from $6,200.00 to $6,400.00 and gave the stock a "buy" rating in a report on Wednesday, October 29th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-six have given a Buy rating and ten have given a Hold rating to the company. Based on data from MarketBeat, the stock presently has an average rating of "Moderate Buy" and an average price target of $6,199.69.
Read Our Latest Report on Booking
Booking Company Profile
(
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Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company's businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.
Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.
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