Booking (NASDAQ:BKNG) CEO Glenn Fogel Sells 669 Shares of Stock

Booking Holdings Inc. (NASDAQ:BKNG - Get Free Report) CEO Glenn Fogel sold 669 shares of the firm's stock in a transaction dated Monday, March 16th. The stock was sold at an average price of $4,292.10, for a total transaction of $2,871,414.90. Following the completion of the transaction, the chief executive officer directly owned 12,596 shares in the company, valued at $54,063,291.60. This represents a 5.04% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available through this hyperlink.

Booking Trading Up 3.5%

• MarketBeat Week in Review – 02/16 - 02/20

NASDAQ:BKNG opened at $4,442.33 on Wednesday. The firm has a market capitalization of $140.69 billion, a PE ratio of 26.74, a price-to-earnings-growth ratio of 0.98 and a beta of 1.21. The stock has a 50 day moving average of $4,626.34 and a 200-day moving average of $5,025.29. Booking Holdings Inc. has a 52 week low of $3,765.45 and a 52 week high of $5,839.41.

Booking shares are going to split before the market opens on Monday, April 6th. The 25-1 split was announced on Wednesday, February 18th. The newly minted shares will be payable to shareholders after the closing bell on Thursday, April 2nd.

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• Booking Holdings Split: The Catalyst Wall Street Didn’t See Coming

Booking (NASDAQ:BKNG - Get Free Report) last announced its quarterly earnings results on Wednesday, February 18th. The business services provider reported $48.80 earnings per share (EPS) for the quarter, topping the consensus estimate of $47.96 by $0.84. Booking had a negative return on equity of 128.99% and a net margin of 20.08%.The business had revenue of $6.35 billion for the quarter, compared to the consensus estimate of $6.12 billion. During the same quarter last year, the business posted $41.55 EPS. The business's revenue was up 16.0% on a year-over-year basis. As a group, analysts predict that Booking Holdings Inc. will post 209.92 EPS for the current fiscal year.

Booking Increases Dividend

The business also recently announced a quarterly dividend, which will be paid on Tuesday, March 31st. Shareholders of record on Friday, March 6th will be paid a $10.50 dividend. The ex-dividend date is Friday, March 6th. This is a positive change from Booking's previous quarterly dividend of $9.60. This represents a $42.00 dividend on an annualized basis and a yield of 0.9%. Booking's dividend payout ratio (DPR) is 25.28%.

Key Headlines Impacting Booking

• What a “Normal” Economy Could Mean for These 3 Travel Stocks

Here are the key news stories impacting Booking this week:

• Positive Sentiment: Q4 2025 beat, stock-split and dividend hike draw renewed investor focus; analysts upgraded coverage citing stronger-than-expected EPS and revenue, which supports improved near-term investor demand. A Look At Booking Holdings (BKNG) Valuation After Earnings Strength Stock Split And Dividend Increase
• Positive Sentiment: Booking.com is expanding its B2B push in India via partnerships with Thomas Cook India and SOTC, targeting corporate travel (GST-compliant invoicing, enterprise tools). This could increase revenue diversification and local market traction over time. Booking Holdings India Corporate Push Highlights Valuation Gap And B2B Ambitions
• Neutral Sentiment: Reported short-interest data for March appears anomalous (zero shares reported), suggesting data-quality issues rather than a meaningful shift in bearish positioning; treat short-interest figures with caution until clarified.
• Negative Sentiment: CEO Glenn D. Fogel disclosed a sale of 669 shares (~$2.87M), reducing his stake by about 5%; insider selling can raise investor concerns about timing or valuation, though motives vary. SEC Form 4 — Glenn D. Fogel
• Negative Sentiment: Recent commentary highlights that BKNG is down ~21% over six months and faces macro headwinds and a premium valuation; these narratives can cap upside and increase volatility despite the company’s long‑term fundamentals. BKNG Stock Plunges 21% in 6 Months: Should You Buy, Sell or Hold?

Analyst Ratings Changes

Several equities analysts have recently commented on the stock. Royal Bank Of Canada restated an "outperform" rating and set a $6,100.00 price target on shares of Booking in a research report on Thursday, February 19th. Argus cut their price objective on shares of Booking from $6,400.00 to $4,700.00 and set a "buy" rating on the stock in a research report on Monday, February 23rd. Susquehanna set a $6,500.00 target price on shares of Booking in a research report on Friday, February 20th. Mizuho upgraded shares of Booking from a "neutral" rating to an "outperform" rating and set a $6,000.00 price target on the stock in a research note on Wednesday, February 4th. Finally, JPMorgan Chase & Co. cut their price target on Booking from $6,250.00 to $5,600.00 and set an "overweight" rating on the stock in a report on Thursday, February 19th. Twenty-nine investment analysts have rated the stock with a Buy rating and seven have given a Hold rating to the company's stock. According to data from MarketBeat.com, Booking presently has a consensus rating of "Moderate Buy" and an average target price of $5,845.61.

View Our Latest Research Report on BKNG

Institutional Investors Weigh In On Booking

Institutional investors have recently bought and sold shares of the stock. Jones Financial Companies Lllp raised its holdings in shares of Booking by 7.7% in the 3rd quarter. Jones Financial Companies Lllp now owns 6,914 shares of the business services provider's stock worth $38,132,000 after purchasing an additional 492 shares in the last quarter. Donaldson Capital Management LLC lifted its stake in Booking by 59.6% during the third quarter. Donaldson Capital Management LLC now owns 1,119 shares of the business services provider's stock valued at $6,042,000 after purchasing an additional 418 shares during the last quarter. Panagora Asset Management Inc. boosted its holdings in Booking by 67.3% during the second quarter. Panagora Asset Management Inc. now owns 30,210 shares of the business services provider's stock worth $174,893,000 after buying an additional 12,148 shares in the last quarter. Dynasty Wealth Management LLC boosted its holdings in Booking by 229.6% during the third quarter. Dynasty Wealth Management LLC now owns 412 shares of the business services provider's stock worth $2,224,000 after buying an additional 287 shares in the last quarter. Finally, GRIMES & Co WEALTH MANAGEMENT LLC grew its position in Booking by 339.0% in the third quarter. GRIMES & Co WEALTH MANAGEMENT LLC now owns 180 shares of the business services provider's stock worth $974,000 after buying an additional 139 shares during the last quarter. Institutional investors and hedge funds own 92.42% of the company's stock.

Booking Company Profile

(Get Free Report)

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company's businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.

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