Key Points
- Insider sale: Director Vanessa Ames Wittman sold 1,125 shares on April 17 under a pre-arranged Rule 10b5-1 plan for about $216,000, reducing her stake by 6.55% to 16,050 shares (≈$3.08M).
- Big quarterly beat: Booking reported $48.80 EPS versus a $1.92 consensus and revenue of $6.35 billion (up 16% year-over-year), signaling a strong quarter despite a negative return on equity figure noted by the company.
- Market and analyst backdrop: BKNG trades near $191 with a market cap of ~$151B and a consensus analyst target of about $232.66, with mixed price-target revisions ranging from ~$180–$260 and a modest dividend yield of ~0.9%.
Booking Holdings Inc. (NASDAQ:BKNG - Get Free Report) Director Vanessa Ames Wittman sold 1,125 shares of the stock in a transaction dated Friday, April 17th. The shares were sold at an average price of $192.00, for a total transaction of $216,000.00. Following the completion of the sale, the director owned 16,050 shares of the company's stock, valued at approximately $3,081,600. This represents a 6.55% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.
Booking Price Performance
Shares of BKNG stock opened at $190.86 on Wednesday. The firm has a 50-day moving average of $172.57 and a 200-day moving average of $193.84. The company has a market cap of $151.13 billion, a P/E ratio of 28.72, a P/E/G ratio of 1.10 and a beta of 1.20. Booking Holdings Inc. has a one year low of $150.62 and a one year high of $233.58.
Booking (NASDAQ:BKNG - Get Free Report) last posted its quarterly earnings data on Wednesday, February 18th. The business services provider reported $48.80 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $1.92 by $46.88. Booking had a net margin of 20.08% and a negative return on equity of 128.99%. The business had revenue of $6.35 billion during the quarter, compared to the consensus estimate of $6.12 billion. During the same quarter last year, the company posted $1.66 earnings per share. The firm's quarterly revenue was up 16.0% compared to the same quarter last year. As a group, research analysts expect that Booking Holdings Inc. will post 10.68 earnings per share for the current fiscal year.
Booking Cuts Dividend
The business also recently disclosed a quarterly dividend, which was paid on Tuesday, March 31st. Investors of record on Friday, March 6th were issued a dividend of $0.42 per share. This represents a $1.68 dividend on an annualized basis and a yield of 0.9%. The ex-dividend date was Friday, March 6th. Booking's dividend payout ratio (DPR) is 25.26%.
Booking News Roundup
Here are the key news stories impacting Booking this week:
- Positive Sentiment: Tigress Financial raised its price target to $260 and kept a Buy rating, signaling bullish analyst confidence in Booking’s recent results and outlook. Tigress Raises PT to $260
- Positive Sentiment: 24/7 Wall St reiterated a bullish view with a $257.28 price target and a Buy model, highlighting upside vs. current levels. 24/7 Wall St Price Target
- Positive Sentiment: OpenTable (a Booking unit) completed the acquisition of Canadian reservation platform Libro, expanding OpenTable’s footprint in Quebec and strengthening Booking’s restaurant/reservations business. This is strategically accretive to its restaurants unit. OpenTable Acquires Libro
- Neutral Sentiment: Booking announced CFO Ewout Steenbergen will present at Barclays’ Americas Select Conference on May 5; management access can clarify outlook but is informational rather than a direct catalyst. Barclays Conference Announcement
- Neutral Sentiment: Analysts and previews (Zacks/Yahoo) expect earnings growth heading into next week’s report — this raises expectations for a potential beat, but also increases event-driven volatility. Earnings Preview
- Negative Sentiment: Deutsche Bank lowered its price target to $210 (but retained a Buy rating), trimming implied upside and likely tempering some investor enthusiasm. Deutsche Bank Lowers PT to $210
- Negative Sentiment: Director Vanessa Ames Wittman sold 1,125 shares under a pre-arranged Rule 10b5-1 plan (filed with the SEC). While executed under a trading plan (reducing red-flag risk), insider selling can still be perceived negatively by some investors. Insider Sale SEC Filing
Hedge Funds Weigh In On Booking
Several large investors have recently modified their holdings of the business. J. Stern & Co. LLP boosted its position in shares of Booking by 191,965.8% in the fourth quarter. J. Stern & Co. LLP now owns 2,832,970 shares of the business services provider's stock valued at $15,171,489,000 after acquiring an additional 2,831,495 shares during the period. Norges Bank bought a new position in shares of Booking in the fourth quarter valued at approximately $3,271,041,000. HF Advisory Group LLC boosted its position in shares of Booking by 28,353.8% in the fourth quarter. HF Advisory Group LLC now owns 204,298 shares of the business services provider's stock valued at $1,094,083,000 after acquiring an additional 203,580 shares during the period. Cardano Risk Management B.V. boosted its position in shares of Booking by 862.0% in the fourth quarter. Cardano Risk Management B.V. now owns 218,080 shares of the business services provider's stock valued at $1,167,890,000 after acquiring an additional 195,411 shares during the period. Finally, Price T Rowe Associates Inc. MD boosted its position in shares of Booking by 15.4% in the fourth quarter. Price T Rowe Associates Inc. MD now owns 966,121 shares of the business services provider's stock valued at $5,173,899,000 after acquiring an additional 128,700 shares during the period. Hedge funds and other institutional investors own 92.42% of the company's stock.
Analysts Set New Price Targets
A number of research firms recently issued reports on BKNG. Wall Street Zen downgraded shares of Booking from a "buy" rating to a "hold" rating in a report on Sunday, March 29th. The Goldman Sachs Group restated a "neutral" rating and set a $236.80 price objective on shares of Booking in a report on Tuesday, January 27th. Argus decreased their price objective on shares of Booking from $256.00 to $188.00 and set a "buy" rating for the company in a report on Monday, February 23rd. Oppenheimer set a $240.00 price objective on shares of Booking and gave the stock an "outperform" rating in a report on Thursday, February 19th. Finally, Jefferies Financial Group decreased their price objective on shares of Booking from $224.00 to $180.00 and set a "hold" rating for the company in a report on Monday, February 23rd. One investment analyst has rated the stock with a Strong Buy rating, twenty-eight have assigned a Buy rating and eight have given a Hold rating to the stock. Based on data from MarketBeat.com, Booking presently has an average rating of "Moderate Buy" and a consensus target price of $232.66.
Check Out Our Latest Analysis on BKNG
Booking Company Profile
(
Get Free Report)
Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company's businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.
Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.
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