Insider Selling: Cricut (NASDAQ:CRCT) CEO Sells 20,372 Shares of Stock

December 2, 2025 by InsiderTrades.com

Key Points

Cricut CEO Arora Ashish sold 20,372 shares on Nov. 26 at an average price of $4.79 for about $97,582, leaving him with 4,365,880 shares (a 0.46% reduction in his position).
This transaction is part of a larger insider selling spree — Arora has sold more than 259,000 shares since late September across multiple trades, including a 60,000-share sale on Nov. 21.
Market and corporate backdrop: CRCT trades around $4.78 (50‑/200‑day MAs $5.27/$5.75), the company declared a $0.10 per-share dividend payable Jan. 20 (ex-div Jan. 6), and analysts have turned largely negative with an average "Strong Sell" rating and a $4.18 target after recent downgrades.

Cricut, Inc. (NASDAQ:CRCT - Get Free Report) CEO Arora Ashish sold 20,372 shares of Cricut stock in a transaction dated Wednesday, November 26th. The stock was sold at an average price of $4.79, for a total value of $97,581.88. Following the sale, the chief executive officer directly owned 4,365,880 shares of the company's stock, valued at $20,912,565.20. This trade represents a 0.46% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this hyperlink.

Can Cricut Stock Jump Higher In 2023?

Arora Ashish also recently made the following trade(s):

On Tuesday, November 25th, Arora Ashish sold 33,561 shares of Cricut stock. The stock was sold at an average price of $4.82, for a total transaction of $161,764.02.
On Monday, November 24th, Arora Ashish sold 10,628 shares of Cricut stock. The stock was sold at an average price of $4.77, for a total transaction of $50,695.56.
On Friday, November 21st, Arora Ashish sold 60,000 shares of Cricut stock. The shares were sold at an average price of $4.83, for a total transaction of $289,800.00.
On Friday, October 17th, Arora Ashish sold 17,204 shares of Cricut stock. The stock was sold at an average price of $5.27, for a total transaction of $90,665.08.
On Thursday, October 16th, Arora Ashish sold 11,211 shares of Cricut stock. The stock was sold at an average price of $5.27, for a total transaction of $59,081.97.
On Wednesday, October 15th, Arora Ashish sold 21,250 shares of Cricut stock. The shares were sold at an average price of $5.47, for a total transaction of $116,237.50.
On Wednesday, October 8th, Arora Ashish sold 21,250 shares of Cricut stock. The shares were sold at an average price of $5.66, for a total transaction of $120,275.00.
On Monday, October 6th, Arora Ashish sold 21,250 shares of Cricut stock. The stock was sold at an average price of $5.81, for a total value of $123,462.50.
On Thursday, September 25th, Arora Ashish sold 21,250 shares of Cricut stock. The shares were sold at an average price of $6.42, for a total value of $136,425.00.
On Tuesday, September 23rd, Arora Ashish sold 21,250 shares of Cricut stock. The stock was sold at an average price of $6.77, for a total value of $143,862.50.

Cricut Stock Up 0.8%

Cricut stock opened at $4.78 on Tuesday. The business's 50-day moving average price is $5.27 and its 200 day moving average price is $5.75. The firm has a market cap of $1.01 billion, a price-to-earnings ratio of 12.58 and a beta of 0.17. Cricut, Inc. has a 52 week low of $3.94 and a 52 week high of $7.33.

Cricut Fails To Impress The Market And Shares Go On Sale

Cricut (NASDAQ:CRCT - Get Free Report) last released its quarterly earnings data on Wednesday, November 5th. The company reported $0.10 EPS for the quarter, topping the consensus estimate of $0.05 by $0.05. The business had revenue of $170.44 million for the quarter, compared to analyst estimates of $156.93 million. Cricut had a return on equity of 19.91% and a net margin of 11.31%. Equities analysts expect that Cricut, Inc. will post 0.28 EPS for the current year.

Cricut Announces Dividend

The company also recently declared a dividend, which will be paid on Tuesday, January 20th. Investors of record on Tuesday, January 6th will be issued a dividend of $0.10 per share. The ex-dividend date of this dividend is Tuesday, January 6th. This represents a yield of 399.0%. Cricut's dividend payout ratio is 52.63%.

Analyst Ratings Changes

Cricut Crafted Another Great Quarter

A number of research firms have weighed in on CRCT. Weiss Ratings reaffirmed a "hold (c-)" rating on shares of Cricut in a report on Tuesday, November 25th. Wall Street Zen lowered Cricut from a "buy" rating to a "hold" rating in a research note on Saturday. Finally, The Goldman Sachs Group cut Cricut from a "neutral" rating to a "sell" rating and reduced their price target for the stock from $5.50 to $4.75 in a report on Thursday, October 16th. One equities research analyst has rated the stock with a Hold rating and three have assigned a Sell rating to the company. Based on data from MarketBeat.com, the stock currently has an average rating of "Strong Sell" and an average target price of $4.18.

Get Our Latest Research Report on Cricut

Institutional Investors Weigh In On Cricut

Institutional investors have recently bought and sold shares of the company. Osaic Holdings Inc. increased its stake in Cricut by 255.9% during the 2nd quarter. Osaic Holdings Inc. now owns 3,644 shares of the company's stock worth $25,000 after buying an additional 2,620 shares in the last quarter. Universal Beteiligungs und Servicegesellschaft mbH acquired a new stake in shares of Cricut in the third quarter worth approximately $68,000. Olympiad Research LP acquired a new stake in shares of Cricut in the third quarter worth approximately $74,000. Mitsubishi UFJ Trust & Banking Corp purchased a new stake in shares of Cricut during the third quarter worth approximately $75,000. Finally, RFG Advisory LLC acquired a new position in Cricut in the 3rd quarter valued at $75,000. 19.60% of the stock is currently owned by institutional investors and hedge funds.

Cricut Company Profile

(Get Free Report)

Cricut, Inc engages in the design, marketing, and distribution of a creativity platform that enables users to turn ideas into professional-looking handmade goods. It operates through three segments: Connected Machines, Subscriptions, and Accessories and Materials. The company offers connected machines, design apps, and accessories and materials for users to create personalized birthday cards, mugs, T-shirts, and large-scale interior decorations.