Insider Selling: Viant Technology (NASDAQ:DSP) COO Sells 3,279 Shares of Stock

February 20, 2026 by InsiderTrades.com

Key Points

Major shareholder Capital LLC sold 9,836 shares on Feb. 19 at about $9.17 (part of roughly 36,240 shares sold Feb. 17–19), cutting its reported stake by as much as ~88% and materially reducing its position.
COO Christopher Vanderhook also sold a sizable block (12,080 shares) over Feb. 17–19, an executive-level sale that could pressure sentiment or signal reduced insider conviction.
Despite the insider selling, analysts maintain an overall "Buy" consensus with an average price target of $18.57 versus the stock trading near $9.40, indicating expectations for substantial upside.

Viant Technology Inc. (NASDAQ:DSP - Get Free Report) COO Christopher Vanderhook sold 3,279 shares of the firm's stock in a transaction dated Thursday, February 19th. The stock was sold at an average price of $9.17, for a total transaction of $30,068.43. Following the sale, the chief operating officer owned 420 shares of the company's stock, valued at approximately $3,851.40. This represents a 88.65% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is available through this link.

Christopher Vanderhook also recently made the following trade(s):

On Wednesday, February 18th, Christopher Vanderhook sold 4,722 shares of Viant Technology stock. The stock was sold at an average price of $9.19, for a total value of $43,395.18.
On Tuesday, February 17th, Christopher Vanderhook sold 4,079 shares of Viant Technology stock. The shares were sold at an average price of $9.26, for a total transaction of $37,771.54.
On Friday, December 19th, Christopher Vanderhook sold 2,500 shares of Viant Technology stock. The shares were sold at an average price of $11.79, for a total transaction of $29,475.00.
On Wednesday, December 17th, Christopher Vanderhook sold 5,000 shares of Viant Technology stock. The stock was sold at an average price of $11.74, for a total value of $58,700.00.
On Wednesday, December 17th, Christopher Vanderhook sold 9,102 shares of Viant Technology stock. The stock was sold at an average price of $11.70, for a total value of $106,493.40.

Viant Technology Stock Up 3.7%

Shares of NASDAQ:DSP traded up $0.35 during trading on Friday, reaching $9.57. 46,882 shares of the company traded hands, compared to its average volume of 196,351. The company's 50 day moving average is $11.48 and its two-hundred day moving average is $10.38. The firm has a market capitalization of $597.14 million, a PE ratio of 87.05 and a beta of 1.03. Viant Technology Inc. has a 52 week low of $8.11 and a 52 week high of $22.57.

Institutional Trading of Viant Technology

Large investors have recently modified their holdings of the business. Farther Finance Advisors LLC bought a new position in Viant Technology during the third quarter valued at approximately $31,000. Russell Investments Group Ltd. raised its stake in Viant Technology by 86.9% during the fourth quarter. Russell Investments Group Ltd. now owns 2,641 shares of the company's stock valued at $32,000 after buying an additional 1,228 shares during the last quarter. CWM LLC grew its holdings in shares of Viant Technology by 431.0% during the fourth quarter. CWM LLC now owns 2,793 shares of the company's stock valued at $34,000 after buying an additional 2,267 shares during the last quarter. Caitong International Asset Management Co. Ltd raised its holdings in Viant Technology by 620.8% in the 4th quarter. Caitong International Asset Management Co. Ltd now owns 2,883 shares of the company's stock worth $35,000 after acquiring an additional 2,483 shares during the last quarter. Finally, AlphaQuest LLC lifted its stake in Viant Technology by 287.6% during the 2nd quarter. AlphaQuest LLC now owns 4,640 shares of the company's stock valued at $61,000 after acquiring an additional 3,443 shares during the period. Institutional investors own 11.38% of the company's stock.

Viant Technology News Roundup

Here are the key news stories impacting Viant Technology this week:

Negative Sentiment: Major shareholder Capital V LLC sold a total of 36,240 shares across Feb. 17–19 (sales at ~$9.17–$9.26), materially reducing its stake (individual trades show ~32–88% drops in reported holdings). This large block selling can weigh on investor sentiment and supply/demand for the stock. Capital V LLC Form 4
Negative Sentiment: COO Christopher Vanderhook sold 12,080 shares over Feb. 17–19 (average prices ~$9.17–$9.26), cutting his reported holdings substantially. Insider sales by executives often trigger short-term selling pressure or investor concern about insider conviction. COO Form 4

Analyst Ratings Changes

DSP has been the subject of a number of research reports. Citizens Jmp dropped their target price on shares of Viant Technology from $18.00 to $16.00 and set a "market outperform" rating for the company in a report on Tuesday, November 11th. DA Davidson increased their target price on shares of Viant Technology from $15.00 to $15.50 and gave the company a "buy" rating in a research report on Tuesday, November 11th. Wall Street Zen cut Viant Technology from a "buy" rating to a "hold" rating in a research note on Saturday, October 25th. Weiss Ratings reaffirmed a "hold (c-)" rating on shares of Viant Technology in a research note on Wednesday, January 21st. Finally, B. Riley Financial reiterated a "buy" rating and issued a $16.50 target price (up from $14.50) on shares of Viant Technology in a report on Tuesday, November 11th. One research analyst has rated the stock with a Strong Buy rating, seven have issued a Buy rating and one has given a Hold rating to the company's stock. According to MarketBeat.com, the company has an average rating of "Buy" and a consensus target price of $18.57.

Get Our Latest Stock Analysis on DSP

Viant Technology Company Profile

(Get Free Report)

Viant Technology Inc (Nasdaq: DSP) is a software-as-a-service (SaaS) advertising technology company that delivers data-driven solutions to marketers and agencies. Its core offering, Adelphic, is a programmatic demand-side platform (DSP) that empowers clients to plan, execute and optimize digital ad campaigns across desktop, mobile, connected TV and other emerging channels.

Complementing its DSP, Viant offers PeopleCloud, a people-based data management platform (DMP) that aggregates and normalizes first- and third-party audience data.