Viant Technology (NASDAQ:DSP) CEO Sells $51,320.64 in Stock

April 23, 2026 by InsiderTrades.com

Key Points

CEO Timothy Vanderhook executed a pre-arranged Rule 10b5-1 plan, selling a total of 12,500 shares across Apr. 20–22 for roughly $137K and materially reducing his stake.
Major shareholder Capital V LLC sold 37,500 shares (~$411K) over the same period, a sizable reduction that could add selling pressure despite being part of a planned program.
Analysts remain broadly positive with a consensus Buy and an average price target of $17.79, while DSP trades around $10.78 (up 0.9%) with a market cap near $683M.

Viant Technology Inc. (NASDAQ:DSP - Get Free Report) CEO Timothy Vanderhook sold 4,704 shares of the firm's stock in a transaction on Tuesday, April 21st. The stock was sold at an average price of $10.91, for a total value of $51,320.64. Following the completion of the sale, the chief executive officer directly owned 2,796 shares of the company's stock, valued at $30,504.36. The trade was a 62.72% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Timothy Vanderhook also recently made the following trade(s):

On Wednesday, April 22nd, Timothy Vanderhook sold 2,796 shares of Viant Technology stock. The stock was sold at an average price of $10.74, for a total value of $30,029.04.
On Monday, April 20th, Timothy Vanderhook sold 5,000 shares of Viant Technology stock. The stock was sold at an average price of $11.12, for a total value of $55,600.00.
On Thursday, January 22nd, Timothy Vanderhook sold 2,574 shares of Viant Technology stock. The stock was sold at an average price of $12.87, for a total value of $33,127.38.

Viant Technology Stock Up 0.9%

Shares of DSP stock opened at $10.78 on Thursday. The stock has a fifty day moving average of $10.61 and a 200 day moving average of $10.62. Viant Technology Inc. has a 52 week low of $8.11 and a 52 week high of $16.25. The firm has a market capitalization of $682.91 million, a price-to-earnings ratio of 33.69 and a beta of 0.94.

Wall Street Analyst Weigh In

Several analysts have weighed in on DSP shares. Freedom Capital raised Viant Technology to a "strong-buy" rating in a research report on Tuesday, March 10th. B. Riley Financial reaffirmed a "buy" rating and set a $17.00 price objective (up from $16.50) on shares of Viant Technology in a research report on Thursday, March 12th. DA Davidson lifted their price objective on Viant Technology from $15.50 to $16.00 and gave the company a "buy" rating in a research report on Thursday, April 16th. Weiss Ratings reaffirmed a "hold (c-)" rating on shares of Viant Technology in a research report on Wednesday, January 21st. Finally, Loop Capital set a $14.50 price objective on Viant Technology in a research report on Tuesday, March 10th. Two equities research analysts have rated the stock with a Strong Buy rating, six have issued a Buy rating and one has given a Hold rating to the stock. According to data from MarketBeat, Viant Technology has a consensus rating of "Buy" and an average price target of $17.79.

Read Our Latest Research Report on DSP

Key Viant Technology News

Here are the key news stories impacting Viant Technology this week:

Positive Sentiment: Brokerages issued a consensus "Buy" on DSP, which supports upside sentiment for the shares and likely helped lift the stock. Read More.
Neutral Sentiment: CEO Timothy Vanderhook executed a planned Rule 10b5-1 program and sold a total of 12,500 shares across Apr. 20–22 for roughly $136.9K in proceeds (prices ranged ~$11.12–$10.74). Because these were pre-arranged trades, the sales are less informative about management’s near-term view but add supply to the market. Read More.
Negative Sentiment: Major shareholder Capital V LLC sold 37,500 shares over Apr. 20–22 (about $410.8K total), representing material reductions in its stakes. Even though those sales were reported as part of a Rule 10b5-1 plan, the size and pace of the reductions can be viewed negatively by investors concerned about insider liquidity and demand. Read More.

Institutional Trading of Viant Technology

A number of hedge funds and other institutional investors have recently modified their holdings of the business. Hsbc Holdings PLC grew its position in shares of Viant Technology by 8.2% in the 4th quarter. Hsbc Holdings PLC now owns 27,950 shares of the company's stock worth $332,000 after buying an additional 2,122 shares during the period. nVerses Capital LLC purchased a new stake in shares of Viant Technology in the 4th quarter worth about $153,000. Tudor Investment Corp ET AL grew its position in shares of Viant Technology by 6.0% in the 4th quarter. Tudor Investment Corp ET AL now owns 203,159 shares of the company's stock worth $2,446,000 after buying an additional 11,523 shares during the period. Susquehanna Fundamental Investments LLC purchased a new stake in shares of Viant Technology in the 4th quarter worth about $252,000. Finally, Millennium Management LLC grew its position in shares of Viant Technology by 91.2% in the 4th quarter. Millennium Management LLC now owns 429,993 shares of the company's stock worth $5,177,000 after buying an additional 205,160 shares during the period. 11.38% of the stock is owned by hedge funds and other institutional investors.

Viant Technology Company Profile

(Get Free Report)

Viant Technology Inc (Nasdaq: DSP) is a software-as-a-service (SaaS) advertising technology company that delivers data-driven solutions to marketers and agencies. Its core offering, Adelphic, is a programmatic demand-side platform (DSP) that empowers clients to plan, execute and optimize digital ad campaigns across desktop, mobile, connected TV and other emerging channels.

Complementing its DSP, Viant offers PeopleCloud, a people-based data management platform (DMP) that aggregates and normalizes first- and third-party audience data.