Insider Selling: 8X8 (NASDAQ:EGHT) Insider Sells 85,044 Shares of Stock

February 5, 2026 by InsiderTrades.com

Key Points

Insider sale: Hunter Middleton sold 85,044 shares on Feb 4 at an average of $2.50 for $212,610, reducing his position by ~11.5% while still holding 652,943 shares.
Stock rally and guidance: Shares surged after Q3 FY2026 results beat revenue and EPS and management raised FY2026 and Q4 guidance, driven by a ~60% increase in usage‑based offerings and faster AI/API adoption.
Mixed fundamentals and sentiment: Despite the rally, 8x8 has strained financials (negative PE, declining gross profit, lower cash, D/E ~2.3), heavy institutional ownership, and mixed analyst ratings with an average "Reduce" and $2.18 price target.

8x8 Inc (NASDAQ:EGHT - Get Free Report) insider Hunter Middleton sold 85,044 shares of the company's stock in a transaction on Wednesday, February 4th. The shares were sold at an average price of $2.50, for a total transaction of $212,610.00. Following the sale, the insider owned 652,943 shares of the company's stock, valued at $1,632,357.50. The trade was a 11.52% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is accessible through the SEC website.

8X8 Stock Up 47.0%

Seize the Growth: Twilio’s AI Innovations Are Driving Huge Upside

Shares of NASDAQ:EGHT opened at $2.44 on Thursday. 8x8 Inc has a 52 week low of $1.52 and a 52 week high of $3.52. The company has a market capitalization of $338.28 million, a PE ratio of -121.94, a PEG ratio of 1.67 and a beta of 1.80. The company has a debt-to-equity ratio of 2.30, a quick ratio of 1.12 and a current ratio of 1.12. The company has a 50 day moving average price of $1.92 and a two-hundred day moving average price of $1.95.

Institutional Inflows and Outflows

Several large investors have recently added to or reduced their stakes in EGHT. Dynamic Technology Lab Private Ltd increased its position in 8X8 by 505.2% during the first quarter. Dynamic Technology Lab Private Ltd now owns 79,147 shares of the company's stock worth $158,000 after acquiring an additional 66,070 shares during the period. Wealth Enhancement Advisory Services LLC increased its holdings in shares of 8X8 by 46.2% during the second quarter. Wealth Enhancement Advisory Services LLC now owns 34,880 shares of the company's stock worth $75,000 after purchasing an additional 11,022 shares during the period. Williams & Novak LLC raised its position in shares of 8X8 by 35.8% in the second quarter. Williams & Novak LLC now owns 32,005 shares of the company's stock valued at $63,000 after buying an additional 8,430 shares in the last quarter. CWM LLC boosted its stake in shares of 8X8 by 33.3% in the second quarter. CWM LLC now owns 49,128 shares of the company's stock valued at $96,000 after buying an additional 12,274 shares during the period. Finally, R Squared Ltd acquired a new stake in 8X8 during the second quarter worth approximately $34,000. Institutional investors own 93.99% of the company's stock.

More 8X8 News

Here are the key news stories impacting 8X8 this week:

Positive Sentiment: Company raised FY2026 and Q4 guidance (higher revenue and EPS ranges vs. consensus), a primary catalyst for the rally as management lifted expectations for both topline and profitability. Guidance Raise Article
Positive Sentiment: Q3 FY2026 results beat revenue and EPS expectations: revenue ~ $185.1M (above consensus) and EPS topped estimates — the report included operating profit and net income improvements that strengthened the fundamentals narrative. Press Release
Positive Sentiment: Management highlighted strong growth in usage‑based offerings (reported surge ~60%) and accelerated AI/API adoption across the platform — positive for recurring usage, ARPU upside and long‑term revenue mix. AI Momentum Release
Neutral Sentiment: Investor and media takeaways (earnings call transcript and coverage) are amplifying the move — transcripts show management commentary behind guidance and product traction, which investors are parsing for sustainability. Earnings Transcript
Neutral Sentiment: Several headlines and analyst notes are calling out the beat-and-raise, drawing fresh attention and heavy intraday volume; this coverage helps explain the sharp share-price move but will be re-tested by execution over coming quarters. Coverage
Negative Sentiment: Insider selling: director/officer Hunter Middleton sold 85,044 shares on Feb 4 (filed with the SEC) — large insider sales can be perceived negatively, though the filer still holds a sizeable position. SEC Filing
Negative Sentiment: Some financials show strain: gross profit declined year‑over‑year and cash & cash equivalents decreased vs. prior year — investors will watch margins and cash conversion as growth investments (and cost of sales) rise. Financial Detail

Analysts Set New Price Targets

EGHT has been the topic of several analyst reports. Weiss Ratings reaffirmed a "sell (e+)" rating on shares of 8X8 in a research report on Monday, December 29th. Rosenblatt Securities reiterated a "buy" rating and set a $2.50 price target on shares of 8X8 in a report on Wednesday, November 5th. Two research analysts have rated the stock with a Buy rating and four have given a Sell rating to the stock. According to MarketBeat.com, the company currently has an average rating of "Reduce" and an average price target of $2.18.

Get Our Latest Report on 8X8

About 8X8

(Get Free Report)

8x8, Inc (NASDAQ: EGHT) is a global provider of cloud-based enterprise communications, collaboration and contact centre solutions. The company's unified communications as a service (UCaaS) platform integrates voice, video, chat, SMS and contact-centre capabilities into a single, software-driven solution. By combining real-time analytics, team messaging and interoperability with third-party business applications, 8x8 aims to simplify communications infrastructure for organisations of all sizes.

Founded in 1987 and headquartered in Campbell, California, 8x8 pioneered hosted VoIP services for businesses in the late 1990s and went public on the NASDAQ in 1997.