Key Points
- Insider sale: Timothy Kilpin sold 7,773 Hasbro shares on Feb. 13 at an average of $103 for about $800,619, leaving him with 36,528 shares (a 17.55% reduction, valued ≈ $3.76M).
- Broader insider selling: The Kilpin sale is part of larger insider exits — CEO Christian P. Cocks sold ~181,581 shares (~$18.9M, ~42% stake reduction) and other senior executives also sold, which may raise investor concern about insider conviction.
- Company performance and payout: Hasbro reported a quarterly beat (EPS $1.51 vs. $0.99 consensus; revenue $1.45B, +31.3% YoY) and announced a $0.70 quarterly dividend (ex-dividend Feb. 18; yield ~2.7%).
Hasbro, Inc. (NASDAQ:HAS - Get Free Report) insider Timothy Kilpin sold 7,773 shares of the stock in a transaction dated Friday, February 13th. The stock was sold at an average price of $103.00, for a total value of $800,619.00. Following the transaction, the insider owned 36,528 shares of the company's stock, valued at approximately $3,762,384. The trade was a 17.55% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is available through this link.
Hasbro Stock Performance
HAS opened at $102.23 on Wednesday. Hasbro, Inc. has a 52-week low of $49.00 and a 52-week high of $106.98. The firm has a market capitalization of $14.35 billion, a PE ratio of -43.50, a PEG ratio of 1.79 and a beta of 0.56. The company has a debt-to-equity ratio of 4.89, a quick ratio of 1.24 and a current ratio of 1.38. The business's 50-day simple moving average is $88.38 and its 200 day simple moving average is $81.54.
Hasbro (NASDAQ:HAS - Get Free Report) last issued its earnings results on Tuesday, February 10th. The company reported $1.51 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.99 by $0.52. The business had revenue of $1.45 billion during the quarter, compared to the consensus estimate of $1.26 billion. Hasbro had a negative net margin of 6.86% and a positive return on equity of 127.21%. Hasbro's revenue was up 31.3% on a year-over-year basis. During the same period last year, the business posted $0.46 EPS. As a group, sell-side analysts expect that Hasbro, Inc. will post 4.33 earnings per share for the current fiscal year.
Hasbro Dividend Announcement
The firm also recently announced a quarterly dividend, which will be paid on Wednesday, March 4th. Shareholders of record on Wednesday, February 18th will be given a dividend of $0.70 per share. This represents a $2.80 dividend on an annualized basis and a dividend yield of 2.7%. The ex-dividend date is Wednesday, February 18th. Hasbro's dividend payout ratio is presently -119.15%.
Trending Headlines about Hasbro
Here are the key news stories impacting Hasbro this week:
- Positive Sentiment: Unusually large call buying — traders purchased ~53,433 HAS call options (a ~4,451% jump vs. average), indicating significant bullish speculative interest that can push short-term upside.
- Positive Sentiment: Product/collector momentum — Hasbro unveiled new Marvel Legends figures (Professor Hulk, Aaron Davis Iron Spider), which support licensing and collectible sales in key categories. Professor Hulk and Aaron Davis Iron Spider Marvel Legends Series figures unveiled by Hasbro
- Positive Sentiment: Star Wars line refresh — new The Mandalorian & Grogu figures support ongoing revenue from an evergreen franchise and toy aisles/collectibles demand. Star Wars: The Mandalorian and Grogu figures revealed by Hasbro
- Neutral Sentiment: Limited Peppa Pig drop — Hasbro released a new Peppa Pig toy with restricted distribution; good for niche sales but limited broad impact. Hasbro quietly dropped a new Peppa Pig toy before the new season
- Neutral Sentiment: Transformers marketing event — Hasbro announced “The Apology Tour” for the 40th anniversary of Transformers: The Movie; PR/brand benefit but unclear near-term financial impact. Hasbro announces “The Apology Tour” as ‘Transformers: The Movie’ celebrates 40th anniversary
- Neutral Sentiment: Short-interest data appears anomalous/zero — filing shows 0 shares short and a 0.0 days ratio, which is likely a reporting quirk and not meaningful market pressure today.
- Negative Sentiment: CEO Christian P. Cocks sold 181,581 shares (~$18.9M at ~$103.86), reducing his stake ~42% — a large insider sale that can spook investors about insider conviction. SEC filing: SEC filing: CEO sale
- Negative Sentiment: Other insider selling — CFO and EVP disclosed multi-million-dollar stock sales; Timothy J. Kilpin sold 7,773 shares (~$800k). These aggregated exits increase selling pressure and reduce perceived insider alignment. CFO/EVP coverage: CFO sells stock • EVP sale: EVP sells stock • Kilpin SEC: Kilpin filing
- Negative Sentiment: Guide-down on Magic: The Gathering crossover sets — reports say Hasbro trimmed sales expectations on upcoming MTG crossovers to single-digit revenue growth, a direct hit to growth outlook for a high-margin franchise. Hasbro downshifts MTG sales predictions
Institutional Inflows and Outflows
Hedge funds and other institutional investors have recently modified their holdings of the company. Norges Bank bought a new stake in shares of Hasbro during the 4th quarter valued at about $147,748,000. Bank of America Corp DE boosted its holdings in shares of Hasbro by 128.7% during the 2nd quarter. Bank of America Corp DE now owns 2,981,423 shares of the company's stock worth $220,089,000 after buying an additional 1,677,962 shares in the last quarter. AQR Capital Management LLC grew its position in shares of Hasbro by 47.3% during the 4th quarter. AQR Capital Management LLC now owns 4,357,147 shares of the company's stock worth $357,286,000 after buying an additional 1,399,499 shares during the period. Mane Global Capital Management LP bought a new stake in shares of Hasbro in the 2nd quarter valued at $77,471,000. Finally, Amundi lifted its position in shares of Hasbro by 55.5% during the 4th quarter. Amundi now owns 1,403,288 shares of the company's stock valued at $115,070,000 after acquiring an additional 501,117 shares during the period. Institutional investors and hedge funds own 91.83% of the company's stock.
Wall Street Analysts Forecast Growth
A number of research analysts recently commented on the company. Citigroup raised their price target on Hasbro from $97.00 to $118.00 and gave the stock a "buy" rating in a research report on Thursday, February 12th. Wolfe Research increased their price target on shares of Hasbro from $90.00 to $124.00 and gave the stock an "outperform" rating in a research report on Friday, February 13th. Weiss Ratings restated a "sell (d)" rating on shares of Hasbro in a research report on Monday, December 29th. Wall Street Zen raised Hasbro from a "buy" rating to a "strong-buy" rating in a report on Saturday, February 7th. Finally, DA Davidson boosted their price target on Hasbro from $80.00 to $110.00 and gave the stock a "neutral" rating in a report on Wednesday, February 11th. Ten research analysts have rated the stock with a Buy rating, two have assigned a Hold rating and one has issued a Sell rating to the stock. According to MarketBeat.com, Hasbro currently has a consensus rating of "Moderate Buy" and a consensus price target of $113.73.
Get Our Latest Stock Analysis on Hasbro
Hasbro Company Profile
(
Get Free Report)
Hasbro, Inc is a global play and entertainment company, known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products. Founded in 1923 as Hassenfeld Brothers and headquartered in Pawtucket, Rhode Island, the company has grown into one of the foremost names in the toy industry, with a presence in retail, digital and entertainment channels worldwide.
The company's brand portfolio features iconic properties such as Monopoly, Play-Doh, Nerf, My Little Pony and Transformers.
Further Reading

This instant news alert was generated by narrative science technology and financial data from InsiderTrades.com in order to provide readers with the fastest and most accurate reporting. Please send any questions or comments about this story to [email protected].