Key Points
- CEO Anthony Wood sold 50,000 shares at an average of $90.79 for about $4.54 million, a disclosed insider sale that could prompt cautious investor reaction or near‑term selling pressure.
- Roku beat Q4 expectations, reporting $0.53 EPS vs. $0.28 expected and $1.39B revenue vs. $1.35B, and raised FY‑2026 revenue guidance to roughly $5.5B while signaling monetization initiatives like premium bundles and an Amazon partnership.
- Despite the positive results, Roku still posts a negative net margin and ROE, analysts project around -$0.30 FY EPS, and the stock carries a consensus "Moderate Buy" with an average target near $118.72.
Roku, Inc. (NASDAQ:ROKU - Get Free Report) CEO Anthony Wood sold 50,000 shares of Roku stock in a transaction on Tuesday, February 10th. The stock was sold at an average price of $90.79, for a total transaction of $4,539,500.00. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this hyperlink.
Roku Stock Down 5.6%
NASDAQ ROKU opened at $82.93 on Friday. The company has a 50-day simple moving average of $104.15 and a two-hundred day simple moving average of $98.88. Roku, Inc. has a 12-month low of $52.43 and a 12-month high of $116.66. The firm has a market cap of $12.25 billion, a price-to-earnings ratio of -414.63 and a beta of 1.99.
Roku (NASDAQ:ROKU - Get Free Report) last released its quarterly earnings data on Thursday, February 12th. The company reported $0.53 EPS for the quarter, topping the consensus estimate of $0.28 by $0.25. Roku had a negative return on equity of 1.08% and a negative net margin of 0.61%.The firm had revenue of $1.39 billion for the quarter, compared to the consensus estimate of $1.35 billion. During the same quarter in the previous year, the business earned ($0.24) earnings per share. The company's quarterly revenue was up 16.1% on a year-over-year basis. Equities analysts expect that Roku, Inc. will post -0.3 earnings per share for the current fiscal year.
Institutional Inflows and Outflows
A number of institutional investors and hedge funds have recently made changes to their positions in the company. Vanguard Group Inc. raised its holdings in Roku by 2.5% in the third quarter. Vanguard Group Inc. now owns 12,998,674 shares of the company's stock worth $1,301,557,000 after purchasing an additional 322,858 shares in the last quarter. Acadian Asset Management LLC boosted its holdings in shares of Roku by 41.2% during the 2nd quarter. Acadian Asset Management LLC now owns 2,691,643 shares of the company's stock valued at $236,545,000 after buying an additional 785,864 shares in the last quarter. AQR Capital Management LLC increased its stake in shares of Roku by 275.5% in the 3rd quarter. AQR Capital Management LLC now owns 2,586,125 shares of the company's stock worth $258,897,000 after acquiring an additional 1,897,407 shares in the last quarter. Geode Capital Management LLC increased its stake in shares of Roku by 7.3% in the 4th quarter. Geode Capital Management LLC now owns 2,464,130 shares of the company's stock worth $267,389,000 after acquiring an additional 168,214 shares in the last quarter. Finally, Tableaux LLC purchased a new position in Roku during the 2nd quarter valued at about $1,746,000. Hedge funds and other institutional investors own 86.30% of the company's stock.
Roku News Summary
Here are the key news stories impacting Roku this week:
- Positive Sentiment: Q4 EPS and revenue beat street expectations — Roku reported $0.53 EPS vs. a $0.28 consensus and revenue of $1.39B vs. $1.35B expected, indicating improving profitability and top‑line strength. Roku Q4 Earnings and Revenues Beat Estimates
- Positive Sentiment: Raising FY revenue guide above consensus — Roku issued FY‑2026 revenue guidance (~$5.5B) above Street estimates and flagged a rebound in the digital ad market, supporting upside to ad‑revenue growth assumptions. Roku forecasts annual revenue above estimates
- Positive Sentiment: Product/monetization initiatives — Management signaled plans for premium subscription bundles and highlighted ad‑growth drivers (including an Amazon partnership), which could diversify ARPU and margins over time. Roku Breezes Past Wall Street's Q4 Earnings Outlook, Signals Plan For Premium Subscription Bundles
- Neutral Sentiment: Analyst sentiment shifted positive — Zacks upgraded Roku to a "Strong Buy", reflecting improving earnings momentum; upgrades can support sentiment but don’t guarantee continued price gains. Roku Upgraded to Strong Buy
- Neutral Sentiment: Investor materials and call — Roku released its Q4 and full‑year 2025 results and hosted a webcast (useful for detail but neutral until guidance/remarks change view). Roku Releases Fourth Quarter and Full Year 2025 Financial Results
- Negative Sentiment: Insider selling — CEO Anthony Wood disclosed a sale of 50,000 shares (~$4.54M), which can prompt cautious investor reaction and add to near‑term selling pressure. SEC Form 4 - CEO Sale
- Negative Sentiment: Profitability/forward estimates still mixed — Despite the beat, Roku reported a small negative net margin and negative ROE; some sell‑side models still expect negative FY EPS, keeping valuation and path‑to‑consistent profitability in focus. MarketBeat Roku Summary
Analyst Upgrades and Downgrades
Several equities analysts have recently commented on ROKU shares. Arete Research set a $132.00 price objective on shares of Roku and gave the company a "buy" rating in a research note on Monday, January 5th. Citizens Jmp reaffirmed a "market outperform" rating and set a $145.00 price target on shares of Roku in a research report on Tuesday, December 2nd. Guggenheim increased their price objective on Roku from $110.00 to $115.00 and gave the stock a "buy" rating in a report on Thursday, December 4th. JPMorgan Chase & Co. upped their target price on Roku from $115.00 to $125.00 and gave the company an "overweight" rating in a report on Friday, December 12th. Finally, Jefferies Financial Group raised Roku from a "hold" rating to a "buy" rating and raised their price target for the stock from $100.00 to $135.00 in a research note on Thursday, December 11th. One research analyst has rated the stock with a Strong Buy rating, twenty-three have assigned a Buy rating, four have issued a Hold rating and one has assigned a Sell rating to the company's stock. According to data from MarketBeat.com, the company currently has a consensus rating of "Moderate Buy" and an average target price of $118.72.
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Roku Company Profile
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Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company's platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.
At the core of Roku's product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.
Further Reading

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