Key Points
- Gilbert Fuchsberg sold 3,250 shares of Roku on March 3 at an average price of $95.57 for about $310,603, trimming his stake by 5.1% to 60,456 shares (≈$5.78M).
- Multiple executives and directors have disclosed clustered insider sales totaling thousands of shares at roughly $95–$98, which, while possibly routine, could raise short‑term concerns about insider conviction.
- Roku recently beat estimates with $0.53 EPS vs. $0.28 expected and revenue of $1.39B (+16.1% YoY), and analysts remain mostly positive (consensus "Moderate Buy" with an average target ≈$125.40).
Roku, Inc. (NASDAQ:ROKU - Get Free Report) insider Charles Collier sold 1,715 shares of the firm's stock in a transaction that occurred on Tuesday, March 3rd. The stock was sold at an average price of $95.57, for a total transaction of $163,902.55. Following the transaction, the insider directly owned 12,846 shares of the company's stock, valued at $1,227,692.22. This represents a 11.78% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this link.
Roku Stock Up 2.8%
Shares of ROKU stock traded up $2.69 during trading on Thursday, reaching $100.20. The company's stock had a trading volume of 532,413 shares, compared to its average volume of 3,773,644. Roku, Inc. has a one year low of $52.43 and a one year high of $116.66. The business has a fifty day moving average price of $99.72 and a 200-day moving average price of $99.44. The company has a market cap of $14.77 billion, a price-to-earnings ratio of 175.79 and a beta of 1.98.
Roku (NASDAQ:ROKU - Get Free Report) last issued its quarterly earnings results on Thursday, February 12th. The company reported $0.53 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.28 by $0.25. Roku had a net margin of 1.87% and a return on equity of 3.40%. The firm had revenue of $1.39 billion for the quarter, compared to analyst estimates of $1.35 billion. During the same period in the previous year, the business earned ($0.24) EPS. The company's revenue was up 16.1% compared to the same quarter last year. Research analysts anticipate that Roku, Inc. will post -0.3 EPS for the current year.
Institutional Investors Weigh In On Roku
A number of large investors have recently added to or reduced their stakes in the business. AQR Capital Management LLC lifted its holdings in Roku by 275.5% during the 3rd quarter. AQR Capital Management LLC now owns 2,586,125 shares of the company's stock valued at $258,897,000 after purchasing an additional 1,897,407 shares during the last quarter. Tableaux LLC bought a new position in shares of Roku in the second quarter valued at about $1,746,000. Fred Alger Management LLC raised its position in shares of Roku by 7,087.7% in the fourth quarter. Fred Alger Management LLC now owns 1,421,440 shares of the company's stock valued at $154,212,000 after purchasing an additional 1,401,664 shares during the period. Holocene Advisors LP lifted its stake in shares of Roku by 352.3% during the 3rd quarter. Holocene Advisors LP now owns 1,650,448 shares of the company's stock worth $165,259,000 after buying an additional 1,285,585 shares during the last quarter. Finally, Norges Bank bought a new stake in shares of Roku during the 4th quarter worth about $92,808,000. Institutional investors own 86.30% of the company's stock.
Analysts Set New Price Targets
ROKU has been the subject of several recent research reports. Evercore reissued an "outperform" rating and set a $150.00 price target on shares of Roku in a research report on Friday, February 13th. Zacks Research upgraded Roku from a "hold" rating to a "strong-buy" rating in a research note on Tuesday, February 10th. Wedbush raised their target price on shares of Roku from $130.00 to $140.00 and gave the company an "outperform" rating in a research note on Friday, February 13th. Morgan Stanley set a $135.00 target price on shares of Roku and gave the stock an "overweight" rating in a report on Tuesday, December 16th. Finally, Moffett Nathanson reaffirmed a "neutral" rating and set a $100.00 price target on shares of Roku in a research report on Friday, February 13th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-three have assigned a Buy rating and four have given a Hold rating to the company. According to MarketBeat.com, Roku currently has a consensus rating of "Moderate Buy" and a consensus price target of $125.40.
Get Our Latest Stock Report on ROKU
More Roku News
Here are the key news stories impacting Roku this week:
- Positive Sentiment: Apple TV joined The Roku Channel’s Premium Subscriptions, making it easier for Roku to capture subscription revenue and deepen user engagement — a direct monetization win for the platform. Roku Adds Apple TV to Premium Subscriptions
- Positive Sentiment: High-profile endorsement: Jim Cramer publicly called Roku “a very smart thing to buy,” which can boost retail investor interest and short‑term buying momentum. Jim Cramer on Roku
- Positive Sentiment: Product improvement — Roku rolled out a requested Search tool inside its Live TV Guide, improving user experience for free-ad-supported (FAST) viewing and potentially increasing ad impressions and engagement. Roku finally rolls out Search tool within the Live TV Guide users requested
- Neutral Sentiment: An independent valuation note nudged Roku’s intrinsic value slightly lower (from $127.44 to $127.07), a tiny adjustment that mainly signals analysts are re‑weighing 2026 catalysts vs. execution risk rather than a major fundamental downgrade. Rethinking The Roku Story
- Neutral Sentiment: Management outreach — Roku presented at the Morgan Stanley TMT conference (transcript available). These presentations reduce information asymmetry and can clarify guidance but usually move the stock only if new guidance or metrics are provided. Roku Presents at Morgan Stanley TMT Conference - Transcript
- Neutral Sentiment: Device discount headlines — multiple outlets noted the Roku Streaming Stick HD on heavy promotion (near 50% off), which may boost activations and platform scale but could compress near‑term hardware margins. Roku Streaming Stick HD deal
- Neutral Sentiment: Pop-culture/engagement item — coverage about Roku screen savers (e.g., “Punch the Monkey”) is lightweight but supports brand engagement rather than fundamentals. Where to find Punch the Monkey
- Negative Sentiment: Insider selling — several executives and directors disclosed sales totaling multiple thousands of shares at ~\$95–\$98. While insider sales can be routine (liquidity, diversification), clustered sales by multiple insiders can create short‑term concern about insider conviction. Insider Form 4 filings
Roku Company Profile
(
Get Free Report)
Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company's platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.
At the core of Roku's product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.
Further Reading
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