Key Points
- CEO Anthony Wood sold 25,000 shares under a pre-arranged Rule 10b5-1 plan at an average price of $110.19, totaling about $2.75 million, as disclosed in an SEC Form 4 filing.
- Roku is gaining scale and ad momentum: the company surpassed 100 million streaming households and posted a quarterly EPS beat ($0.53 vs. $0.28) with revenue up 16.1% to $1.39 billion, driven largely by platform/ad growth.
- Investor sentiment is generally positive but mixed: 21 analysts rate Roku a Buy (five Hold) with an average price target of $127.79 and 86.3% institutional ownership, yet recent insider sales, a Zacks downgrade and a discrimination suit pose potential headwinds.
Roku, Inc. (NASDAQ:ROKU - Get Free Report) insider Charles Collier sold 3,431 shares of the firm's stock in a transaction dated Thursday, April 16th. The stock was sold at an average price of $110.17, for a total value of $377,993.27. Following the completion of the transaction, the insider directly owned 7,700 shares in the company, valued at $848,309. The trade was a 30.82% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is accessible through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.
Charles Collier also recently made the following trade(s):
- On Wednesday, April 8th, Charles Collier sold 205,821 shares of Roku stock. The stock was sold at an average price of $105.00, for a total transaction of $21,611,205.00.
- On Thursday, March 5th, Charles Collier sold 1,715 shares of Roku stock. The shares were sold at an average price of $100.00, for a total transaction of $171,500.00.
- On Tuesday, March 3rd, Charles Collier sold 1,715 shares of Roku stock. The stock was sold at an average price of $95.57, for a total transaction of $163,902.55.
Roku Price Performance
NASDAQ:ROKU opened at $111.87 on Friday. Roku, Inc. has a one year low of $57.01 and a one year high of $116.66. The business has a fifty day moving average price of $95.03 and a 200-day moving average price of $99.77. The firm has a market capitalization of $16.49 billion, a price-to-earnings ratio of 196.27 and a beta of 2.00.
Roku (NASDAQ:ROKU - Get Free Report) last released its quarterly earnings results on Thursday, February 12th. The company reported $0.53 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.28 by $0.25. The business had revenue of $1.39 billion during the quarter, compared to analyst estimates of $1.35 billion. Roku had a return on equity of 3.40% and a net margin of 1.87%.Roku's revenue for the quarter was up 16.1% on a year-over-year basis. During the same quarter in the previous year, the company posted ($0.24) earnings per share. On average, equities research analysts expect that Roku, Inc. will post -0.3 earnings per share for the current fiscal year.
Institutional Investors Weigh In On Roku
A number of hedge funds have recently made changes to their positions in ROKU. Apollon Wealth Management LLC boosted its stake in Roku by 1.5% during the fourth quarter. Apollon Wealth Management LLC now owns 6,450 shares of the company's stock valued at $700,000 after buying an additional 96 shares during the last quarter. GAMMA Investing LLC raised its holdings in shares of Roku by 9.5% during the 3rd quarter. GAMMA Investing LLC now owns 1,114 shares of the company's stock worth $112,000 after acquiring an additional 97 shares in the last quarter. Cornerstone Wealth Management LLC boosted its position in shares of Roku by 3.8% during the 3rd quarter. Cornerstone Wealth Management LLC now owns 2,728 shares of the company's stock valued at $273,000 after acquiring an additional 100 shares during the last quarter. Thoroughbred Financial Services LLC boosted its position in shares of Roku by 1.0% during the 3rd quarter. Thoroughbred Financial Services LLC now owns 9,945 shares of the company's stock valued at $995,000 after acquiring an additional 100 shares during the last quarter. Finally, Aviance Capital Partners LLC grew its holdings in shares of Roku by 2.6% in the third quarter. Aviance Capital Partners LLC now owns 4,172 shares of the company's stock valued at $418,000 after purchasing an additional 106 shares in the last quarter. 86.30% of the stock is currently owned by hedge funds and other institutional investors.
Analyst Ratings Changes
ROKU has been the topic of several analyst reports. Benchmark reaffirmed a "buy" rating on shares of Roku in a report on Wednesday, February 4th. Citigroup restated a "market outperform" rating on shares of Roku in a research report on Monday, March 2nd. Zacks Research cut shares of Roku from a "strong-buy" rating to a "hold" rating in a research note on Tuesday. Oppenheimer upped their target price on shares of Roku from $105.00 to $120.00 and gave the stock an "outperform" rating in a report on Friday, February 13th. Finally, Rosenblatt Securities upgraded Roku from a "neutral" rating to a "buy" rating and increased their price target for the stock from $106.00 to $118.00 in a research note on Friday, February 13th. Twenty-one equities research analysts have rated the stock with a Buy rating and five have issued a Hold rating to the stock. According to data from MarketBeat, Roku has an average rating of "Moderate Buy" and a consensus price target of $127.79.
View Our Latest Stock Analysis on ROKU
Roku News Roundup
Here are the key news stories impacting Roku this week:
- Positive Sentiment: Roku announced it surpassed 100 million streaming households, a major scale milestone that strengthens its ad inventory and pricing leverage as CTV advertising grows. BusinessWire: 100M households
- Positive Sentiment: Media and analyst coverage highlights expanding ad revenue and Roku’s ad engine — Platform/ad revenue accounted for the bulk of recent revenue, reinforcing the thesis that Roku is becoming a pure-play CTV ad monetization story. Yahoo: Ad engine expands
- Positive Sentiment: Product fixes and OS updates (restoring offline local-TV access, Instant Resume, other QoL features) should help user satisfaction and platform engagement, supporting ad fill and retention. Yahoo: Offline local TV restored
- Neutral Sentiment: Roku will report Q1 results on April 30 — a near-term catalyst that will determine whether ad growth and margin trends match current optimism. Earnings date
- Neutral Sentiment: Sell-side support remains mixed but generally positive (multiple firms with Buy/Outperform and higher targets), which supports investor interest but leaves valuation sensitivity if execution slips. MarketBeat analyst roundup
- Negative Sentiment: Several insiders sold shares this week (CEO Anthony Wood, CFO Dan Jedda and other executives) under Rule 10b5‑1 plans — the volume of sales may concern some investors even if pre‑arranged. SEC Form 4 (CEO)
- Negative Sentiment: Zacks downgraded Roku from "strong-buy" to "hold," which could blunt momentum from bullish headlines. Zacks downgrade
- Negative Sentiment: Legal/employment risk flagged by a discrimination suit report could create headline risk if it escalates. Discrimination suit article
About Roku
(
Get Free Report)
Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company's platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.
At the core of Roku's product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.
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