Roku (NASDAQ:ROKU) Insider Sells $23,667,805.00 in Stock

Key Points

  • On April 17, insider Charles Collier sold 205,807 Roku shares at an average price of $115 for a total of $23,667,805, leaving him with 7,700 shares (a 96.39% reduction); the transaction was executed under a pre‑arranged Rule 10b5‑1 trading plan.
  • Roku reported a strong quarter (Q1 EPS $0.53 vs. $0.28 expected; revenue $1.39B, up 16.1% YoY), and analysts have a consensus Moderate Buy with an average price target of $128.21.
  • Shares have rallied toward a multi‑year/52‑week high (~$120) amid engagement initiatives like “Roku City Dash” and 22 added free channels, with institutional investors holding about 86.3% of the stock.

Roku, Inc. (NASDAQ:ROKU - Get Free Report) insider Charles Collier sold 205,807 shares of the firm's stock in a transaction that occurred on Friday, April 17th. The shares were sold at an average price of $115.00, for a total transaction of $23,667,805.00. Following the completion of the transaction, the insider owned 7,700 shares of the company's stock, valued at approximately $885,500. This trade represents a 96.39% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Charles Collier also recently made the following trade(s):

  • On Thursday, April 16th, Charles Collier sold 3,431 shares of Roku stock. The stock was sold at an average price of $110.17, for a total transaction of $377,993.27.
  • On Wednesday, April 8th, Charles Collier sold 205,821 shares of Roku stock. The stock was sold at an average price of $105.00, for a total transaction of $21,611,205.00.
  • On Thursday, March 5th, Charles Collier sold 1,715 shares of Roku stock. The stock was sold at an average price of $100.00, for a total transaction of $171,500.00.
  • On Tuesday, March 3rd, Charles Collier sold 1,715 shares of Roku stock. The stock was sold at an average price of $95.57, for a total transaction of $163,902.55.

Roku Stock Performance




Roku stock opened at $114.11 on Wednesday. Roku, Inc. has a 52-week low of $58.55 and a 52-week high of $120.00. The firm has a 50 day moving average price of $96.70 and a two-hundred day moving average price of $100.03. The firm has a market cap of $16.82 billion, a price-to-earnings ratio of 200.20 and a beta of 2.00.

Roku (NASDAQ:ROKU - Get Free Report) last released its quarterly earnings results on Thursday, February 12th. The company reported $0.53 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.28 by $0.25. Roku had a net margin of 1.87% and a return on equity of 3.40%. The firm had revenue of $1.39 billion during the quarter, compared to analyst estimates of $1.35 billion. During the same quarter last year, the business earned ($0.24) EPS. The company's revenue was up 16.1% compared to the same quarter last year. As a group, equities research analysts predict that Roku, Inc. will post 2.1 EPS for the current fiscal year.

Analyst Upgrades and Downgrades

ROKU has been the subject of several analyst reports. Evercore restated an "outperform" rating and set a $150.00 price target on shares of Roku in a report on Friday, February 13th. UBS Group restated a "neutral" rating and set a $110.00 price target on shares of Roku in a report on Friday, February 13th. Pivotal Research raised their price target on shares of Roku from $135.00 to $140.00 and gave the stock a "buy" rating in a report on Monday, February 16th. Moffett Nathanson restated a "neutral" rating and set a $100.00 price target on shares of Roku in a report on Friday, February 13th. Finally, Oppenheimer raised their price target on shares of Roku from $105.00 to $120.00 and gave the stock an "outperform" rating in a report on Friday, February 13th. Twenty-one investment analysts have rated the stock with a Buy rating and five have given a Hold rating to the company's stock. According to data from MarketBeat, Roku currently has a consensus rating of "Moderate Buy" and an average price target of $128.21.

Read Our Latest Analysis on ROKU

Institutional Trading of Roku

Several large investors have recently modified their holdings of the stock. Venturi Wealth Management LLC acquired a new stake in shares of Roku during the 1st quarter worth approximately $216,000. Friedenthal Financial grew its position in shares of Roku by 15,317.6% during the 1st quarter. Friedenthal Financial now owns 10,484 shares of the company's stock worth $992,000 after buying an additional 10,416 shares during the period. Hilton Head Capital Partners LLC grew its position in shares of Roku by 175.0% during the 1st quarter. Hilton Head Capital Partners LLC now owns 550 shares of the company's stock worth $52,000 after buying an additional 350 shares during the period. OP Asset Management Ltd acquired a new stake in shares of Roku during the 1st quarter worth approximately $267,000. Finally, Assenagon Asset Management S.A. grew its position in shares of Roku by 24.7% during the 1st quarter. Assenagon Asset Management S.A. now owns 1,162,051 shares of the company's stock worth $109,953,000 after buying an additional 230,398 shares during the period. Institutional investors and hedge funds own 86.30% of the company's stock.

Key Headlines Impacting Roku

Here are the key news stories impacting Roku this week:

  • Positive Sentiment: Rally and technical breakout ahead of Q1 — Roku had a multi‑week run (seven consecutive up days, 14 of 15 sessions) and recently broke out of a double‑bottom base, which helped push the stock toward a multi‑year high as traders positioned ahead of its Q1 report. Why Roku Stock Is At A 4-Year High Ahead Of Its Q1 Report
  • Positive Sentiment: New engagement feature — Roku launched “Roku City Dash,” an arcade‑style home‑screen game that can raise user engagement and stickiness for the platform; positive for ad/impression growth if it increases watch or interaction time. Roku City Officially Has Its Own Arcade Game
  • Positive Sentiment: Content / channel additions — Roku quietly added 22 free channels, expanding content options on the platform and supporting its ad‑supported streaming growth narrative. Roku Quietly Adds 22 Free Channels for Customers
  • Neutral Sentiment: Increased investor attention / volume — Several outlets note rising user/investor interest and more eyeballs on ROKU, which can amplify moves in either direction depending on Q1 results and guidance. Roku, Inc. (ROKU) is Attracting Investor Attention
  • Negative Sentiment: Short‑term pullback/profit‑taking — After the recent surge, Roku shares eased today (trading down versus the prior session); one write‑up highlights the stock falling more than the broader market, consistent with traders trimming positions after the run. Roku (ROKU) Falls More Steeply Than Broader Market

About Roku

(Get Free Report)

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company's platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku's product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.

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