Key Points
- Director William Paul Livek sold 3,735 shares on November 11 at an average price of $7.12 for $26,593.20, reducing his position by 1.84% to 199,375 shares; he also sold 2,206 shares on November 10 at $7.57.
- Hedge fund activity: Covestor Ltd initiated a new stake of 10,376 shares (~$91,000) in Q3, and institutional/hedge funds now own about 42.15% of comScore.
- Market context and analyst view: Shares were trading around $6.75 (up 1.2%), comScore has a market cap of $33.86M and a negative P/E (-0.39), and Weiss Ratings reaffirmed a "sell (d-)" with the consensus rating labeled "Sell."
comScore, Inc. (NASDAQ:SCOR - Get Free Report) Director William Paul Livek sold 2,206 shares of the stock in a transaction dated Monday, November 10th. The shares were sold at an average price of $7.57, for a total value of $16,699.42. Following the completion of the transaction, the director owned 203,110 shares in the company, valued at approximately $1,537,542.70. The trade was a 1.07% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is accessible through the SEC website.
William Paul Livek also recently made the following trade(s):
- On Tuesday, November 11th, William Paul Livek sold 3,735 shares of comScore stock. The stock was sold at an average price of $7.12, for a total transaction of $26,593.20.
comScore Trading Up 1.0%
Shares of NASDAQ SCOR traded up $0.07 during midday trading on Thursday, reaching $6.74. 3,459 shares of the company were exchanged, compared to its average volume of 30,822. The stock has a fifty day simple moving average of $7.22 and a 200 day simple moving average of $6.06. comScore, Inc. has a 1 year low of $4.39 and a 1 year high of $10.18. The stock has a market cap of $33.78 million, a P/E ratio of -0.39 and a beta of 1.20.
Analyst Upgrades and Downgrades
Separately, Weiss Ratings reiterated a "sell (d-)" rating on shares of comScore in a research note on Wednesday, November 5th. One investment analyst has rated the stock with a Sell rating, According to MarketBeat, the company has a consensus rating of "Sell".
Check Out Our Latest Analysis on comScore
Institutional Trading of comScore
An institutional investor recently raised its position in comScore stock. Westerly Capital Management LLC boosted its holdings in comScore, Inc. (NASDAQ:SCOR - Free Report) by 1.3% during the 2nd quarter, according to its most recent disclosure with the SEC. The firm owned 400,000 shares of the company's stock after buying an additional 5,000 shares during the period. Westerly Capital Management LLC owned approximately 7.98% of comScore worth $1,928,000 at the end of the most recent reporting period. 42.15% of the stock is currently owned by institutional investors and hedge funds.
About comScore
(
Get Free Report)
comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.
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