Key Points
- Director William Paul Livek sold a total of 17,843 shares during Nov 10–14 (including 9,900 shares on Nov 14), generating about $121,851 in proceeds and trimming his stake to 187,473 shares (a 5.02% decrease) valued at roughly $1.23M.
- comScore shares trade around $6.60 (12‑month range $4.39–$10.18) with a market cap of about $33.1M, and the stock carries a MarketBeat/analyst consensus of "Sell" (Weiss Ratings reaffirmed a "sell (d-)" rating).
comScore, Inc. (NASDAQ:SCOR - Get Free Report) Director William Paul Livek sold 9,900 shares of the business's stock in a transaction on Friday, November 14th. The stock was sold at an average price of $6.55, for a total transaction of $64,845.00. Following the completion of the sale, the director directly owned 187,473 shares of the company's stock, valued at approximately $1,227,948.15. The trade was a 5.02% decrease in their position. The sale was disclosed in a filing with the SEC, which can be accessed through this hyperlink.
William Paul Livek also recently made the following trade(s):
- On Wednesday, November 12th, William Paul Livek sold 2,002 shares of comScore stock. The shares were sold at an average price of $6.85, for a total transaction of $13,713.70.
- On Tuesday, November 11th, William Paul Livek sold 3,735 shares of comScore stock. The shares were sold at an average price of $7.12, for a total transaction of $26,593.20.
- On Monday, November 10th, William Paul Livek sold 2,206 shares of comScore stock. The stock was sold at an average price of $7.57, for a total transaction of $16,699.42.
comScore Trading Up 2.7%
Shares of comScore stock opened at $6.60 on Tuesday. comScore, Inc. has a twelve month low of $4.39 and a twelve month high of $10.18. The firm has a market capitalization of $33.13 million, a PE ratio of -0.38 and a beta of 1.20. The firm's 50-day moving average price is $7.22 and its 200 day moving average price is $6.10.
Institutional Inflows and Outflows
Institutional investors have recently bought and sold shares of the business. Covestor Ltd purchased a new stake in shares of comScore in the third quarter valued at approximately $91,000. Citadel Advisors LLC purchased a new position in comScore during the third quarter worth approximately $96,000. Susquehanna International Group LLP boosted its stake in comScore by 15.3% during the third quarter. Susquehanna International Group LLP now owns 39,064 shares of the company's stock worth $341,000 after buying an additional 5,191 shares during the last quarter. Finally, Westerly Capital Management LLC grew its holdings in comScore by 1.3% in the 2nd quarter. Westerly Capital Management LLC now owns 400,000 shares of the company's stock valued at $1,928,000 after buying an additional 5,000 shares in the last quarter. 42.15% of the stock is owned by hedge funds and other institutional investors.
Analysts Set New Price Targets
Separately, Weiss Ratings reaffirmed a "sell (d-)" rating on shares of comScore in a research note on Wednesday, November 5th. One investment analyst has rated the stock with a Sell rating, According to data from MarketBeat, comScore has a consensus rating of "Sell".
Read Our Latest Stock Analysis on comScore
comScore Company Profile
(
Get Free Report)
comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.
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