Brian Read Sells 1,547 Shares of Serve Robotics (NASDAQ:SERV) Stock

February 6, 2026 by InsiderTrades.com

Key Points

COO sold 5,998 shares at $10.33 on Feb 4 (≈$61,959), part of roughly 28,000 shares sold by multiple senior executives on Feb 3–4; insiders still retain multi‑hundred‑thousand to multi‑million share stakes, so the trades look like partial liquidity-taking that could nonetheless pressure the stock.
Shares trade around $9.81, below the 50‑day and roughly in line with the 200‑day averages, while the company shows weak fundamentals—last quarter EPS was −$0.54 with deeply negative margins and ROE.
Despite operational and PR headwinds, analysts are generally positive with a consensus "Buy" and an average price target of $18.80, and several large institutions (Vanguard, Goldman, etc.) have been increasing their positions.

Serve Robotics Inc. (NASDAQ:SERV - Get Free Report) CFO Brian Read sold 1,547 shares of Serve Robotics stock in a transaction dated Tuesday, February 3rd. The shares were sold at an average price of $10.83, for a total value of $16,754.01. Following the completion of the transaction, the chief financial officer directly owned 329,041 shares of the company's stock, valued at approximately $3,563,514.03. This represents a 0.47% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink.

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Brian Read also recently made the following trade(s):

On Wednesday, February 4th, Brian Read sold 3,185 shares of Serve Robotics stock. The stock was sold at an average price of $10.33, for a total transaction of $32,901.05.
On Thursday, January 8th, Brian Read sold 4,748 shares of Serve Robotics stock. The shares were sold at an average price of $15.81, for a total transaction of $75,065.88.
On Wednesday, December 31st, Brian Read sold 1,863 shares of Serve Robotics stock. The shares were sold at an average price of $10.37, for a total value of $19,319.31.
On Friday, December 12th, Brian Read sold 6,700 shares of Serve Robotics stock. The shares were sold at an average price of $13.15, for a total transaction of $88,105.00.
On Thursday, December 11th, Brian Read sold 371 shares of Serve Robotics stock. The shares were sold at an average price of $11.87, for a total value of $4,403.77.
On Thursday, December 4th, Brian Read sold 7,500 shares of Serve Robotics stock. The shares were sold at an average price of $13.05, for a total value of $97,875.00.
On Tuesday, December 2nd, Brian Read sold 2,057 shares of Serve Robotics stock. The shares were sold at an average price of $9.82, for a total transaction of $20,199.74.

Serve Robotics Price Performance

Shares of NASDAQ:SERV traded up $1.15 on Friday, reaching $10.34. The company's stock had a trading volume of 2,068,662 shares, compared to its average volume of 7,638,939. Serve Robotics Inc. has a 52-week low of $4.66 and a 52-week high of $23.10. The stock has a market capitalization of $770.12 million, a P/E ratio of -6.91 and a beta of 0.33. The stock's 50-day moving average is $11.97 and its two-hundred day moving average is $11.75.

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Serve Robotics (NASDAQ:SERV - Get Free Report) last announced its quarterly earnings data on Wednesday, November 12th. The company reported ($0.54) earnings per share (EPS) for the quarter, missing the consensus estimate of ($0.37) by ($0.17). The firm had revenue of $0.69 million during the quarter, compared to analyst estimates of $0.69 million. Serve Robotics had a negative net margin of 4,121.58% and a negative return on equity of 38.52%. Equities analysts forecast that Serve Robotics Inc. will post -0.98 earnings per share for the current fiscal year.

Analyst Ratings Changes

Several research analysts recently issued reports on SERV shares. Citigroup restated an "outperform" rating on shares of Serve Robotics in a research report on Monday, October 13th. Cantor Fitzgerald reaffirmed an "overweight" rating on shares of Serve Robotics in a research note on Monday, November 17th. Freedom Capital upgraded Serve Robotics to a "strong-buy" rating in a report on Wednesday, December 31st. LADENBURG THALM/SH SH raised shares of Serve Robotics to a "strong-buy" rating in a research note on Thursday, December 18th. Finally, Northland Securities reiterated an "outperform" rating and set a $26.00 target price on shares of Serve Robotics in a report on Friday, January 2nd. Two equities research analysts have rated the stock with a Strong Buy rating, five have given a Buy rating and one has given a Sell rating to the company. According to MarketBeat.com, Serve Robotics presently has an average rating of "Buy" and a consensus price target of $18.80.

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View Our Latest Stock Report on SERV

More Serve Robotics News

Here are the key news stories impacting Serve Robotics this week:

Positive Sentiment: City-level expansion potential — The City of North Vancouver is set to consider permitting food delivery robots, a possible incremental market for Serve’s service deployments and commercial partners. City of North Vancouver to consider food delivery robots
Neutral Sentiment: Insiders still hold large stakes — although several insiders sold shares this week, filings show executives (CEO, COO, CFO, GC and others) retain multi‑hundred‑thousand to multi‑million share positions, which can be read as partial liquidity-taking rather than full loss of confidence. SEC filing example (CEO sale)
Negative Sentiment: Significant clustered insider selling — Multiple senior executives sold shares on Feb 3–4 (CEO Ali Kashani, CFO Brian Read, COO Touraj Parang, General Counsel Evan Dunn and others). Combined sales are roughly 28,000 shares for about $290k in proceeds at prices around $10.33, which can create downward pressure and raise investor concern about timing/intent. SEC filing example (CEO sale)
Negative Sentiment: Viral PR incident raises reputational and regulatory risk — A widely shared video of a Serve delivery robot reportedly sidestepping a homeless man in Miami drew about 3 million views and critical social commentary; negative publicity could spur calls for local restrictions or tougher rules. “Nothing right about this reality”: 3 million people watched a delivery robot sidestep a homeless man in Miami
Negative Sentiment: Local backlash article highlights deployment headwinds — Coverage (Fast Company) on neighborhood pushback against sidewalk delivery robots underscores potential regulatory and permitting obstacles in U.S. cities, which could slow rollout and partner adoption. My neighborhood is pushing back against sidewalk delivery robots

Institutional Investors Weigh In On Serve Robotics

Several institutional investors and hedge funds have recently bought and sold shares of SERV. Farther Finance Advisors LLC bought a new stake in shares of Serve Robotics in the 3rd quarter worth approximately $27,000. CWM LLC increased its position in Serve Robotics by 514.1% in the fourth quarter. CWM LLC now owns 3,439 shares of the company's stock worth $36,000 after buying an additional 2,879 shares during the period. Allworth Financial LP lifted its stake in Serve Robotics by 316.7% in the second quarter. Allworth Financial LP now owns 3,900 shares of the company's stock valued at $45,000 after buying an additional 2,964 shares during the last quarter. SBI Securities Co. Ltd. lifted its stake in Serve Robotics by 166.8% in the third quarter. SBI Securities Co. Ltd. now owns 4,218 shares of the company's stock valued at $49,000 after buying an additional 2,637 shares during the last quarter. Finally, Ameritas Investment Partners Inc. acquired a new position in shares of Serve Robotics during the second quarter valued at $55,000.

About Serve Robotics

(Get Free Report)

Serve Robotics develops and operates autonomous sidewalk delivery robots designed to transform last-mile logistics for restaurants, retailers and grocery brands. By combining proprietary hardware, sensor suites and dispatch software, the company enables on-demand deliveries of food, beverages and consumer goods while minimizing reliance on traditional vehicle fleets.

The core Serve robot integrates four-wheeled mobility, LiDAR and vision cameras with AI-driven navigation algorithms to detect obstacles, traverse urban sidewalks and interact safely with pedestrians.