SoFi Technologies (NASDAQ:SOFI) EVP Kelli Keough Sells 9,742 Shares

Key Points

  • EVP Kelli Keough sold 9,742 SoFi shares on March 20 at an average of $16.94 (≈$165,029), leaving her with 343,026 shares and continuing a recent pattern of quarterly insider sales.
  • SoFi faces mixed signals after a scathing Muddy Waters short report and a large CTO sale (~94,958 shares) pressured the stock, while CEO Anthony Noto’s buy and a quarterly beat (EPS $0.13; revenue $1.01B, +39.6% YoY) provided counterbalance; analysts’ consensus rating is Hold with a $25.91 price target.

SoFi Technologies, Inc. (NASDAQ:SOFI - Get Free Report) EVP Kelli Keough sold 9,742 shares of the stock in a transaction on Friday, March 20th. The shares were sold at an average price of $16.94, for a total value of $165,029.48. Following the completion of the transaction, the executive vice president owned 343,026 shares in the company, valued at $5,810,860.44. The trade was a 2.76% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is accessible through this link.

Kelli Keough also recently made the following trade(s):

  • On Friday, February 20th, Kelli Keough sold 9,755 shares of SoFi Technologies stock. The shares were sold at an average price of $18.87, for a total value of $184,076.85.
  • On Tuesday, January 20th, Kelli Keough sold 9,468 shares of SoFi Technologies stock. The shares were sold at an average price of $25.75, for a total value of $243,801.00.
  • On Tuesday, December 23rd, Kelli Keough sold 9,468 shares of SoFi Technologies stock. The stock was sold at an average price of $27.14, for a total value of $256,961.52.

SoFi Technologies Stock Performance




Shares of NASDAQ:SOFI opened at $16.90 on Friday. The stock has a market capitalization of $21.55 billion, a P/E ratio of 44.47 and a beta of 2.20. SoFi Technologies, Inc. has a 1-year low of $8.60 and a 1-year high of $32.73. The company has a current ratio of 0.78, a quick ratio of 0.18 and a debt-to-equity ratio of 0.17. The business has a 50-day moving average price of $21.06 and a two-hundred day moving average price of $25.36.

SoFi Technologies (NASDAQ:SOFI - Get Free Report) last issued its earnings results on Friday, January 30th. The company reported $0.13 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.12 by $0.01. SoFi Technologies had a net margin of 13.34% and a return on equity of 5.88%. The company had revenue of $1.01 billion for the quarter, compared to analyst estimates of $984.75 million. During the same quarter last year, the firm earned $0.05 EPS. The company's revenue for the quarter was up 39.6% on a year-over-year basis. SoFi Technologies has set its Q1 2026 guidance at 0.120- EPS and its FY 2026 guidance at 0.600- EPS. Equities analysts predict that SoFi Technologies, Inc. will post 0.26 earnings per share for the current year.

Institutional Inflows and Outflows

Several hedge funds and other institutional investors have recently added to or reduced their stakes in SOFI. Vanguard Group Inc. increased its holdings in shares of SoFi Technologies by 3.6% in the fourth quarter. Vanguard Group Inc. now owns 111,003,107 shares of the company's stock worth $2,906,061,000 after acquiring an additional 3,900,895 shares in the last quarter. State Street Corp raised its position in shares of SoFi Technologies by 6.7% during the fourth quarter. State Street Corp now owns 25,937,928 shares of the company's stock worth $679,055,000 after purchasing an additional 1,637,430 shares during the period. Geode Capital Management LLC lifted its holdings in shares of SoFi Technologies by 9.0% during the 4th quarter. Geode Capital Management LLC now owns 23,642,936 shares of the company's stock valued at $618,395,000 after purchasing an additional 1,951,248 shares in the last quarter. Morgan Stanley lifted its holdings in shares of SoFi Technologies by 33.6% during the 4th quarter. Morgan Stanley now owns 13,323,366 shares of the company's stock valued at $348,806,000 after purchasing an additional 3,350,258 shares in the last quarter. Finally, Norges Bank acquired a new position in shares of SoFi Technologies in the 4th quarter valued at approximately $321,515,000. 38.43% of the stock is currently owned by institutional investors.

Key SoFi Technologies News

Here are the key news stories impacting SoFi Technologies this week:

  • Positive Sentiment: CEO Anthony Noto bought shares after the short‑seller report, signaling management confidence and helping to stem the decline; that insider purchase and the company’s public rebuttal have been cited by traders as a stabilizing factor. SoFi Calls Short Seller Report ‘Factually Inaccurate and Misleading,’ Stock Rises as CEO Noto Buys Shares
  • Positive Sentiment: SoFi’s loan‑platform business is growing rapidly and is described as a capital‑light growth engine (originations and related revenue have surged), which supports recurring, lower‑capital risk growth for the company. SoFi's Loan Platform Business Emerges as a Capital-Light Growth Engine
  • Neutral Sentiment: Wells Fargo initiated coverage with an equal‑weight rating and a $19 price target, offering modest upside from current levels but not a clear buy signal; this is likely to temper short‑term volatility rather than spark a big move. Wells Fargo Initiates Coverage of SoFi
  • Neutral Sentiment: Analyst and media pieces debate upside (some bulls argue multi‑product cross‑sell and member growth could lift shares toward $30) versus valuation/execution risks; these narratives keep trading active but are not immediate catalysts. Can SoFi Stock Reach $30 by the End of 2026?
  • Negative Sentiment: Muddy Waters released a scathing short report alleging aggressive accounting and “financial engineering,” which triggered sharp selling and raised near‑term regulatory and reputational risk until claims are resolved. Short Seller Muddy Waters Report
  • Negative Sentiment: Analysts flagged new questions after the short report, prolonging downside pressure until independent audits, regulatory feedback, or clearer disclosures arrive. Analyst Flags 'New Questions' After Short Report
  • Negative Sentiment: CTO Jeremy Rishel sold ~94,958 shares (~$1.65M), which adds negative insider‑flow optics even though other insider activity includes the CEO buy. CTO Insider Sale SEC Filing
  • Negative Sentiment: Wider credit‑market and fintech sector headwinds (reports of lending restrictions at big banks) have amplified selling across credit‑sensitive fintech names, increasing short‑term vulnerability for SOFI. Private Credit Headwinds

Wall Street Analyst Weigh In

A number of analysts have commented on SOFI shares. Truist Financial lowered their target price on shares of SoFi Technologies from $28.00 to $21.00 and set a "hold" rating for the company in a report on Wednesday, February 18th. Weiss Ratings reissued a "hold (c)" rating on shares of SoFi Technologies in a research note on Thursday, January 22nd. Bank of America started coverage on SoFi Technologies in a research note on Tuesday, January 6th. They set an "underperform" rating and a $20.50 price objective for the company. Wells Fargo & Company began coverage on SoFi Technologies in a report on Thursday. They issued an "equal weight" rating and a $19.00 price objective for the company. Finally, The Goldman Sachs Group cut their target price on SoFi Technologies from $27.00 to $24.00 and set a "neutral" rating on the stock in a research note on Tuesday, January 6th. Seven research analysts have rated the stock with a Buy rating, nine have issued a Hold rating and three have given a Sell rating to the stock. Based on data from MarketBeat.com, the company currently has a consensus rating of "Hold" and a consensus price target of $25.91.

Read Our Latest Stock Analysis on SoFi Technologies

About SoFi Technologies

(Get Free Report)

SoFi Technologies, Inc (NASDAQ: SOFI) is a diversified financial services company that provides consumer-focused lending, banking, investing and financial technology products. The company's core offerings include student loan refinancing and private student loans, personal loans, mortgage lending, and credit card products. In addition to credit and lending, SoFi operates consumer-facing deposit and cash management accounts, an investing and trading platform, and an insurance marketplace through partner relationships, all designed to serve individuals seeking an integrated digital financial experience.

SoFi has grown beyond direct-to-consumer lending by building technology and infrastructure capabilities.

See Also

Insider Buying and Selling by Quarter for SoFi Technologies (NASDAQ:SOFI)

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