Key Points
- Kelli Keough, EVP at SoFi, sold 9,742 shares on April 21 at an average price of $19.25 for $187,533.50 under a pre-arranged Rule 10b5‑1 plan, trimming her stake to 333,284 shares (a 2.84% ownership decline); she also executed similar sales on March 20 and February 20.
- SoFi recently beat quarterly EPS estimates ($0.13 vs. $0.12) with revenue up 39.6% YoY, but analyst sentiment is mixed—consensus rating is "Hold" with a $24.85 target and several firms have cut price targets.
SoFi Technologies, Inc. (NASDAQ:SOFI - Get Free Report) EVP Kelli Keough sold 9,742 shares of the firm's stock in a transaction on Tuesday, April 21st. The shares were sold at an average price of $19.25, for a total transaction of $187,533.50. Following the completion of the transaction, the executive vice president directly owned 333,284 shares of the company's stock, valued at approximately $6,415,717. This trade represents a 2.84% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.
Kelli Keough also recently made the following trade(s):
- On Friday, March 20th, Kelli Keough sold 9,742 shares of SoFi Technologies stock. The stock was sold at an average price of $16.94, for a total transaction of $165,029.48.
- On Friday, February 20th, Kelli Keough sold 9,755 shares of SoFi Technologies stock. The shares were sold at an average price of $18.87, for a total transaction of $184,076.85.
SoFi Technologies Price Performance
SOFI stock opened at $18.32 on Friday. SoFi Technologies, Inc. has a 52 week low of $11.76 and a 52 week high of $32.73. The firm has a market capitalization of $23.36 billion, a P/E ratio of 48.21 and a beta of 2.24. The company has a fifty day simple moving average of $17.80 and a two-hundred day simple moving average of $23.73. The company has a quick ratio of 0.18, a current ratio of 0.78 and a debt-to-equity ratio of 0.17.
SoFi Technologies (NASDAQ:SOFI - Get Free Report) last posted its earnings results on Friday, January 30th. The company reported $0.13 earnings per share for the quarter, topping analysts' consensus estimates of $0.12 by $0.01. The firm had revenue of $1.01 billion for the quarter, compared to the consensus estimate of $984.75 million. SoFi Technologies had a net margin of 13.34% and a return on equity of 5.88%. The business's quarterly revenue was up 39.6% on a year-over-year basis. During the same period in the previous year, the firm posted $0.05 EPS. SoFi Technologies has set its Q1 2026 guidance at 0.120- EPS and its FY 2026 guidance at 0.600- EPS. Analysts anticipate that SoFi Technologies, Inc. will post 0.6 earnings per share for the current fiscal year.
Key Stories Impacting SoFi Technologies
Here are the key news stories impacting SoFi Technologies this week:
- Positive Sentiment: SoFi launched a fully digital HELOC experience, formed a Real Estate Advisory Council to expand home-lending capabilities, and announced XRP deposit support — moves that broaden product revenue streams and could increase customer engagement. SoFi Expands HELOC And XRP Offerings As Valuation Premium Persists
- Positive Sentiment: A bullish take argues SoFi is capturing market share and growing quickly despite the pullback, highlighting why long-term investors may view current weakness as opportunity. SoFi Stock Is Down 47% Right Now. Here's What the Bears Are Missing.
- Positive Sentiment: Recent trading showed SoFi outpacing market gains on the last reported session, reflecting intermittent investor interest tied to product/news flow. SoFi Technologies, Inc. (SOFI) Outpaces Stock Market Gains: What You Should Know
- Neutral Sentiment: Analysts and previews note expected earnings growth into the upcoming report but stop short of forecasting a clear beat; investors should watch next week's results and guidance for a decisive catalyst. SoFi Technologies, Inc. (SOFI) Earnings Expected to Grow: What to Know Ahead of Next Week's Release
- Neutral Sentiment: The Q2 2025 earnings call transcript is now available; details on loan growth, margins, and crypto-related deposit balances will matter to traders parsing near-term performance. SoFi (SOFI) Q2 2025 Earnings Call Transcript
- Negative Sentiment: An executive (EVP Kelli Keough) sold 9,742 shares via a pre-arranged Rule 10b5-1 plan; while such plans limit signal strength, insider selling can still pressure sentiment when combined with other headwinds. Kelli Keough Insider Sale
- Negative Sentiment: A comparison piece favors Palantir over SoFi on AI-driven growth and financials, which could push rotational flows away from SoFi toward higher-rated growth names. PLTR vs. SOFI: Which High-Growth Tech Stock is the Better Buy Now?
- Negative Sentiment: Coverage of SoFi adding XRP notes user complaints or limits (“there’s a catch”), raising questions about execution/UX and potential short-term user friction after the rollout. XRP News: SoFi Just Added XRP for 13.7 Million Customers — But Users Say There’s a Catch
Analyst Ratings Changes
Several equities research analysts have recently issued reports on SOFI shares. The Goldman Sachs Group lowered their price objective on SoFi Technologies from $25.00 to $20.00 and set a "neutral" rating for the company in a research note on Tuesday, April 14th. Weiss Ratings reissued a "hold (c)" rating on shares of SoFi Technologies in a research report on Thursday, January 22nd. Keefe, Bruyette & Woods decreased their price target on SoFi Technologies from $20.00 to $17.00 and set an "underperform" rating on the stock in a report on Thursday, April 9th. Needham & Company LLC lowered their price target on SoFi Technologies from $36.00 to $33.00 and set a "buy" rating for the company in a research report on Monday, February 2nd. Finally, Citizens Jmp raised shares of SoFi Technologies from a "market perform" rating to an "outperform" rating and set a $30.00 price objective for the company in a research note on Monday, February 9th. Seven research analysts have rated the stock with a Buy rating, ten have given a Hold rating and three have given a Sell rating to the stock. According to data from MarketBeat.com, SoFi Technologies has an average rating of "Hold" and a consensus target price of $24.85.
View Our Latest Report on SOFI
Hedge Funds Weigh In On SoFi Technologies
A number of large investors have recently bought and sold shares of SOFI. Valley Wealth Managers Inc. bought a new position in SoFi Technologies in the 4th quarter valued at $25,000. Blue Trust Inc. lifted its position in shares of SoFi Technologies by 655.2% during the fourth quarter. Blue Trust Inc. now owns 1,012 shares of the company's stock worth $26,000 after purchasing an additional 878 shares during the last quarter. Vermillion Wealth Management Inc. boosted its stake in shares of SoFi Technologies by 283.1% during the fourth quarter. Vermillion Wealth Management Inc. now owns 1,000 shares of the company's stock valued at $26,000 after purchasing an additional 739 shares during the period. Central Pacific Bank Trust Division purchased a new stake in shares of SoFi Technologies during the fourth quarter valued at $28,000. Finally, Reflection Asset Management bought a new position in shares of SoFi Technologies in the fourth quarter worth about $28,000. Hedge funds and other institutional investors own 38.43% of the company's stock.
SoFi Technologies Company Profile
(
Get Free Report)
SoFi Technologies, Inc (NASDAQ: SOFI) is a diversified financial services company that provides consumer-focused lending, banking, investing and financial technology products. The company's core offerings include student loan refinancing and private student loans, personal loans, mortgage lending, and credit card products. In addition to credit and lending, SoFi operates consumer-facing deposit and cash management accounts, an investing and trading platform, and an insurance marketplace through partner relationships, all designed to serve individuals seeking an integrated digital financial experience.
SoFi has grown beyond direct-to-consumer lending by building technology and infrastructure capabilities.
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