Coliseum Capital Management, L Acquires 180,000 Shares of Sonos (NASDAQ:SONO) Stock

March 12, 2026 by InsiderTrades.com

Key Points

Coliseum Capital Management bought 180,000 shares of Sonos on March 11 at $14.22 (part of ~920,000 shares purchased March 9–11), boosting its stake to ~17.84M shares — a sizable insider accumulation that can reduce float and signal confidence.
Sonos launched two new speakers (Sonos Play portable and Era 100 SL) with preorders open and wider availability on March 31, a product refresh intended to drive new-user adoption and increase services/subscription attach.
There is notable downside risk from elevated short interest (~10.49M shares, about 8.8% of outstanding) and mixed fundamentals — a recent quarterly EPS beat but negative net margins and a negative forward EPS forecast — which could amplify volatility.

Sonos, Inc. (NASDAQ:SONO - Get Free Report) major shareholder Coliseum Capital Management, L bought 180,000 shares of the stock in a transaction on Wednesday, March 11th. The stock was bought at an average price of $14.22 per share, for a total transaction of $2,559,600.00. Following the completion of the purchase, the insider directly owned 17,841,842 shares in the company, valued at approximately $253,710,993.24. The trade was a 1.02% increase in their position. The acquisition was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website. Major shareholders that own 10% or more of a company's shares are required to disclose their transactions with the SEC.

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Coliseum Capital Management, L also recently made the following trade(s):

On Tuesday, March 10th, Coliseum Capital Management, L purchased 320,000 shares of Sonos stock. The shares were bought at an average price of $14.19 per share, with a total value of $4,540,800.00.
On Monday, March 9th, Coliseum Capital Management, L purchased 420,000 shares of Sonos stock. The shares were bought at an average cost of $13.95 per share, with a total value of $5,859,000.00.
On Monday, February 23rd, Coliseum Capital Management, L acquired 360,000 shares of Sonos stock. The stock was purchased at an average price of $14.90 per share, for a total transaction of $5,364,000.00.
On Wednesday, February 25th, Coliseum Capital Management, L acquired 118,020 shares of Sonos stock. The stock was purchased at an average cost of $15.25 per share, for a total transaction of $1,799,805.00.
On Tuesday, February 24th, Coliseum Capital Management, L acquired 133,259 shares of Sonos stock. The shares were purchased at an average price of $14.83 per share, with a total value of $1,976,230.97.
On Tuesday, February 17th, Coliseum Capital Management, L bought 290,000 shares of Sonos stock. The stock was purchased at an average price of $15.59 per share, with a total value of $4,521,100.00.
On Friday, February 13th, Coliseum Capital Management, L bought 257,210 shares of Sonos stock. The stock was purchased at an average cost of $15.74 per share, for a total transaction of $4,048,485.40.
On Thursday, February 12th, Coliseum Capital Management, L purchased 100,000 shares of Sonos stock. The shares were purchased at an average price of $16.11 per share, for a total transaction of $1,611,000.00.
On Friday, February 6th, Coliseum Capital Management, L purchased 26,824 shares of Sonos stock. The shares were purchased at an average cost of $16.49 per share, with a total value of $442,327.76.
On Thursday, February 5th, Coliseum Capital Management, L acquired 211,530 shares of Sonos stock. The stock was purchased at an average price of $16.29 per share, with a total value of $3,445,823.70.

Sonos Trading Down 0.5%

Shares of SONO opened at $14.16 on Thursday. The stock's 50 day moving average is $15.69 and its two-hundred day moving average is $16.34. Sonos, Inc. has a twelve month low of $7.63 and a twelve month high of $19.82. The firm has a market capitalization of $1.71 billion, a PE ratio of -83.29 and a beta of 1.97.

MarketBeat: Week in Review 5/30 – 6/3

Sonos (NASDAQ:SONO - Get Free Report) last issued its earnings results on Tuesday, February 3rd. The company reported $0.93 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $0.85 by $0.08. The business had revenue of $545.66 million during the quarter, compared to the consensus estimate of $536.93 million. Sonos had a positive return on equity of 0.82% and a negative net margin of 1.22%.The company's revenue for the quarter was down .9% on a year-over-year basis. During the same period in the prior year, the business posted $0.64 EPS. On average, sell-side analysts predict that Sonos, Inc. will post -0.37 EPS for the current year.

Institutional Trading of Sonos

Several large investors have recently bought and sold shares of the company. AQR Capital Management LLC raised its stake in shares of Sonos by 22.4% during the 1st quarter. AQR Capital Management LLC now owns 51,169 shares of the company's stock worth $546,000 after buying an additional 9,355 shares during the last quarter. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. grew its stake in Sonos by 5.1% in the 1st quarter. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. now owns 71,984 shares of the company's stock valued at $768,000 after acquiring an additional 3,483 shares during the last quarter. Intech Investment Management LLC increased its holdings in Sonos by 38.5% during the 1st quarter. Intech Investment Management LLC now owns 151,152 shares of the company's stock valued at $1,613,000 after acquiring an additional 42,006 shares in the last quarter. Strs Ohio acquired a new position in Sonos during the first quarter worth about $147,000. Finally, Envestnet Asset Management Inc. raised its position in Sonos by 8.0% during the second quarter. Envestnet Asset Management Inc. now owns 145,826 shares of the company's stock worth $1,576,000 after acquiring an additional 10,755 shares during the last quarter. Institutional investors and hedge funds own 85.82% of the company's stock.

Analyst Ratings Changes

Sonos Stock Sounds Cheap Down Here

A number of research firms have commented on SONO. Rosenblatt Securities reissued a "buy" rating and issued a $21.00 target price on shares of Sonos in a report on Monday, February 2nd. Weiss Ratings reiterated a "sell (d-)" rating on shares of Sonos in a report on Thursday, January 22nd. Zacks Research upgraded shares of Sonos from a "hold" rating to a "strong-buy" rating in a research note on Monday, February 9th. Morgan Stanley set a $18.00 price objective on shares of Sonos in a report on Wednesday, February 4th. Finally, Jefferies Financial Group increased their target price on shares of Sonos from $19.00 to $21.00 and gave the company a "buy" rating in a report on Monday, January 5th. One equities research analyst has rated the stock with a Strong Buy rating, two have given a Buy rating, one has assigned a Hold rating and one has issued a Sell rating to the stock. According to data from MarketBeat, the company presently has an average rating of "Moderate Buy" and an average price target of $20.00.

Read Our Latest Stock Report on Sonos

Key Sonos News

Here are the key news stories impacting Sonos this week:

Positive Sentiment: Large insider buying by major shareholder Coliseum Capital: the firm bought ~920,000 shares across March 9–11 (prices ~$13.95–$14.22), increasing its stake to ~17.84M shares — a strong signal of confidence from a large holder that can reduce available float and support the stock. SEC ownership filing
Positive Sentiment: Product refresh: Sonos unveiled two new speakers (Sonos Play portable and Era 100 SL, a mic‑free, lower‑cost Era 100 variant) with preorders open and wider availability March 31 — a push to attract new users and faster attach of services/subscription revenue. Official release and positioning: Business Wire: Sonos product announcement
Positive Sentiment: Strong press coverage and reviews emphasize affordability and portability (coverage highlights include Zacks, 9to5Mac, Forbes and tech outlets), which can help demand and platform growth if execution and margins hold. Example coverage: Zacks: SONO strengthens portfolio
Neutral Sentiment: Analyst/commentary pieces are re‑positioning Sonos as a premium consumer brand with renewed focus on core hardware and the user experience; this helps narrative but will matter only if sales/metrics track. Example: 247WallSt: premium consumer stock note
Negative Sentiment: Elevated short interest: short interest rose ~14.6% in February to ~10.49M shares (about 8.8% of shares outstanding) with a ~5.8 days‑to‑cover — this raises downside pressure and volatility if selling accelerates or if earnings/macro disappoint. (Data from recent filings/market reports.)
Negative Sentiment: Past product/app failures (Apple TV 4K competitor and app problems) prompted a retreat back to core speaker hardware — an admission of strategic missteps that may weigh on near‑term execution and investor trust even as the company pivots. Coverage: AppleInsider: Sonos returns to speaker hardware

Sonos Company Profile

(Get Free Report)

Sonos, Inc is a consumer electronics company specializing in wireless home audio systems. The company's core business revolves around designing, developing and manufacturing smart speakers and soundbars that deliver high-fidelity audio and seamless multi-room listening experiences. Sonos products connect via Wi-Fi or Bluetooth and integrate with popular streaming services, enabling users to control music and other audio content through a dedicated mobile app, voice assistants or traditional controls.

Sonos offers a diversified product lineup that includes compact speakers such as Sonos One and Sonos Roam, premium models like Sonos Five and Sonos Move, home theater solutions including Sonos Beam and Sonos Arc, as well as accessories such as the Sonos Sub and Sonos Amp.