Insider Selling: Urban Outfitters (NASDAQ:URBN) Insider Sells 9,333 Shares of Stock

December 30, 2025 by InsiderTrades.com

Key Points

Margaret Hayne sold 9,333 shares on Dec. 26 at an average $76.57 (proceeds $714,627.81) and executed multiple 9,333‑share sales throughout December, leaving her with 2,234,729 shares (a 0.42% position decline) valued at about $171.1M.
CEO Richard Hayne also sold shares (21,334 across Dec. 24 and Dec. 26 for roughly $1.65M), a move that, while he still holds ~17.8M shares, can create near‑term negative sentiment from investors.
Despite insider selling, several analysts raised targets (Morgan Stanley to $91, Robert W. Baird $93, Telsey to $98) and the consensus rating is a Moderate Buy with an average price target of $86.50.

Urban Outfitters, Inc. (NASDAQ:URBN - Get Free Report) insider Margaret Hayne sold 9,333 shares of Urban Outfitters stock in a transaction on Friday, December 26th. The shares were sold at an average price of $76.57, for a total transaction of $714,627.81. Following the completion of the sale, the insider owned 2,234,729 shares in the company, valued at approximately $171,113,199.53. This trade represents a 0.42% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through the SEC website.

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Margaret Hayne also recently made the following trade(s):

On Wednesday, December 24th, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The stock was sold at an average price of $77.68, for a total transaction of $724,987.44.
On Monday, December 22nd, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The shares were sold at an average price of $80.38, for a total transaction of $750,186.54.
On Friday, December 19th, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The shares were sold at an average price of $81.14, for a total transaction of $757,279.62.
On Wednesday, December 17th, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The shares were sold at an average price of $82.53, for a total value of $770,252.49.
On Monday, December 15th, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The shares were sold at an average price of $83.18, for a total value of $776,318.94.
On Friday, December 12th, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The stock was sold at an average price of $82.66, for a total transaction of $771,465.78.
On Wednesday, December 10th, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The shares were sold at an average price of $78.36, for a total value of $731,333.88.
On Monday, December 8th, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The stock was sold at an average price of $76.03, for a total value of $709,587.99.
On Friday, December 5th, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The stock was sold at an average price of $76.61, for a total transaction of $715,001.13.
On Wednesday, December 3rd, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The shares were sold at an average price of $78.95, for a total value of $736,840.35.

Urban Outfitters Price Performance

URBN stock opened at $76.43 on Tuesday. The stock has a market capitalization of $6.85 billion, a P/E ratio of 14.42, a P/E/G ratio of 1.16 and a beta of 1.20. Urban Outfitters, Inc. has a 1-year low of $41.89 and a 1-year high of $83.94. The business has a fifty day moving average price of $71.12 and a 200-day moving average price of $71.91.

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Urban Outfitters (NASDAQ:URBN - Get Free Report) last posted its earnings results on Wednesday, December 10th. The apparel retailer reported $1.28 earnings per share (EPS) for the quarter. Urban Outfitters had a net margin of 8.15% and a return on equity of 18.33%. The business had revenue of $1.53 billion for the quarter. As a group, analysts anticipate that Urban Outfitters, Inc. will post 3.91 earnings per share for the current year.

Analysts Set New Price Targets

Several equities analysts have recently weighed in on the company. Morgan Stanley increased their price target on Urban Outfitters from $85.00 to $91.00 and gave the company an "overweight" rating in a report on Wednesday, November 26th. Robert W. Baird set a $93.00 target price on Urban Outfitters in a research report on Wednesday, December 17th. Telsey Advisory Group upgraded Urban Outfitters from a "market perform" rating to an "outperform" rating and boosted their price target for the company from $85.00 to $98.00 in a research note on Wednesday, December 17th. The Goldman Sachs Group started coverage on shares of Urban Outfitters in a research note on Tuesday, December 9th. They issued a "neutral" rating and a $83.00 price objective on the stock. Finally, Zacks Research downgraded shares of Urban Outfitters from a "strong-buy" rating to a "hold" rating in a report on Thursday, November 6th. One analyst has rated the stock with a Strong Buy rating, eight have issued a Buy rating, eight have given a Hold rating and one has assigned a Sell rating to the company. According to data from MarketBeat, the stock currently has an average rating of "Moderate Buy" and a consensus price target of $86.50.

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Urban Outfitters News Roundup

Here are the key news stories impacting Urban Outfitters this week:

Neutral Sentiment: Insider transactions disclosed to the SEC — filings show the trades and remaining holdings (links to the SEC filing). SEC Ownership Filing
Negative Sentiment: CEO Richard A. Hayne sold 21,334 shares across Dec. 24 and Dec. 26 for roughly $1.645M in proceeds (avg prices ~$77.68 and $76.57). He still holds ~17.8M shares, but CEO sales can signal near-term profit-taking and pressure sentiment. Richard A. Hayne Insider Trades
Negative Sentiment: Insider Margaret Hayne sold 18,666 shares across the same dates for roughly $1.440M in proceeds (avg prices ~$77.68 and $76.57). While her remaining stake is sizable, the sales contribute to negative near-term headline risk. Margaret Hayne Insider Trades
Negative Sentiment: Analyst action: Wall Street Zen cut URBN to "Hold," which can reduce buying enthusiasm from investors who follow analyst guidance. Urban Outfitters Cut to Hold at Wall Street Zen

Institutional Inflows and Outflows

A number of hedge funds have recently made changes to their positions in the stock. Root Financial Partners LLC bought a new stake in Urban Outfitters during the 3rd quarter worth approximately $25,000. Hollencrest Capital Management bought a new position in shares of Urban Outfitters in the second quarter worth approximately $26,000. Global Retirement Partners LLC increased its stake in shares of Urban Outfitters by 158.4% in the third quarter. Global Retirement Partners LLC now owns 460 shares of the apparel retailer's stock worth $33,000 after purchasing an additional 282 shares in the last quarter. Cullen Frost Bankers Inc. raised its position in shares of Urban Outfitters by 180.2% during the 2nd quarter. Cullen Frost Bankers Inc. now owns 468 shares of the apparel retailer's stock valued at $34,000 after purchasing an additional 301 shares during the period. Finally, EverSource Wealth Advisors LLC lifted its stake in shares of Urban Outfitters by 125.1% during the 2nd quarter. EverSource Wealth Advisors LLC now owns 493 shares of the apparel retailer's stock valued at $36,000 after buying an additional 274 shares in the last quarter. 77.61% of the stock is currently owned by institutional investors.

About Urban Outfitters

(Get Free Report)

Urban Outfitters, Inc is a global lifestyle retailer headquartered in Philadelphia, Pennsylvania. Established in 1970 by Richard Hayne, Scott Belair and Judy Wicks, the company began as a single store catering to college students in the city's historic Old City neighborhood. Over the decades, Urban Outfitters has expanded its reach and diversified its portfolio to include multiple retail concepts addressing distinct customer segments.

The company operates through several well-known brands, each offering a curated selection of apparel, footwear, accessories and home goods.