Urban Outfitters (NASDAQ:URBN) Insider Sells $711,921.24 in Stock

January 1, 2026 by InsiderTrades.com

Key Points

Margaret Hayne sold 9,333 shares of Urban Outfitters on Dec. 29 at an average price of $76.28 for $711,921.24, leaving her with 2,225,396 shares (a 0.42% reduction in her position valued at about $169.75M).
Hayne executed multiple identical 9,333-share sales throughout December, creating a clear pattern of repeated insider selling that could add supply and weigh on near-term investor sentiment.
Analysts remain broadly constructive—MarketBeat shows a consensus "Moderate Buy" with an average price target of $86.50 and several firms raising targets (some to ~$98); URBN trades at a P/E of 14.2, market cap ≈ $6.75B, and a 52-week range of $41.89–$83.94.

Urban Outfitters, Inc. (NASDAQ:URBN - Get Free Report) insider Margaret Hayne sold 9,333 shares of the firm's stock in a transaction that occurred on Monday, December 29th. The shares were sold at an average price of $76.28, for a total transaction of $711,921.24. Following the transaction, the insider owned 2,225,396 shares in the company, valued at $169,753,206.88. This represents a 0.42% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through the SEC website.

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Margaret Hayne also recently made the following trade(s):

On Friday, December 26th, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The shares were sold at an average price of $76.57, for a total value of $714,627.81.
On Wednesday, December 24th, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The shares were sold at an average price of $77.68, for a total transaction of $724,987.44.
On Monday, December 22nd, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The stock was sold at an average price of $80.38, for a total transaction of $750,186.54.
On Friday, December 19th, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The stock was sold at an average price of $81.14, for a total value of $757,279.62.
On Wednesday, December 17th, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The stock was sold at an average price of $82.53, for a total value of $770,252.49.
On Monday, December 15th, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The stock was sold at an average price of $83.18, for a total transaction of $776,318.94.
On Friday, December 12th, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The shares were sold at an average price of $82.66, for a total transaction of $771,465.78.
On Wednesday, December 10th, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The shares were sold at an average price of $78.36, for a total transaction of $731,333.88.
On Monday, December 8th, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The stock was sold at an average price of $76.03, for a total transaction of $709,587.99.
On Friday, December 5th, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The shares were sold at an average price of $76.61, for a total value of $715,001.13.

Urban Outfitters Price Performance

Shares of URBN opened at $75.26 on Thursday. The business's 50-day moving average is $71.40 and its 200-day moving average is $71.99. The company has a market capitalization of $6.75 billion, a price-to-earnings ratio of 14.20, a P/E/G ratio of 1.13 and a beta of 1.20. Urban Outfitters, Inc. has a fifty-two week low of $41.89 and a fifty-two week high of $83.94.

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Urban Outfitters (NASDAQ:URBN - Get Free Report) last released its quarterly earnings data on Wednesday, December 10th. The apparel retailer reported $1.28 earnings per share (EPS) for the quarter. The firm had revenue of $1.53 billion during the quarter. Urban Outfitters had a return on equity of 18.33% and a net margin of 8.15%. Equities research analysts expect that Urban Outfitters, Inc. will post 3.91 earnings per share for the current fiscal year.

Analyst Upgrades and Downgrades

Several research analysts recently commented on URBN shares. Zacks Research downgraded shares of Urban Outfitters from a "strong-buy" rating to a "hold" rating in a report on Thursday, November 6th. Barclays lifted their price objective on Urban Outfitters from $89.00 to $98.00 and gave the stock an "overweight" rating in a research note on Wednesday, November 26th. Deutsche Bank Aktiengesellschaft restated a "buy" rating on shares of Urban Outfitters in a research note on Wednesday, November 26th. Citigroup lifted their price target on Urban Outfitters from $76.00 to $80.00 and gave the stock a "neutral" rating in a research report on Wednesday, November 26th. Finally, Telsey Advisory Group upgraded Urban Outfitters from a "market perform" rating to an "outperform" rating and upped their price target for the stock from $85.00 to $98.00 in a report on Wednesday, December 17th. One research analyst has rated the stock with a Strong Buy rating, eight have assigned a Buy rating, eight have assigned a Hold rating and one has given a Sell rating to the stock. Based on data from MarketBeat.com, the stock has a consensus rating of "Moderate Buy" and an average price target of $86.50.

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Read Our Latest Stock Analysis on URBN

Trending Headlines about Urban Outfitters

Here are the key news stories impacting Urban Outfitters this week:

Positive Sentiment: Jim Cramer highlighted Urban Outfitters as a strong operator, which can attract retail momentum and short-term buying. Urban Outfitters (URBN) is a great operator, says Jim Cramer
Positive Sentiment: Zacks published a piece framing URBN as a strong value stock, which supports buy-side interest from value-oriented investors. Here's Why Urban Outfitters (URBN) is a Strong Value Stock
Positive Sentiment: Recent analyst upgrades and higher price targets (Morgan Stanley, Robert W. Baird, Telsey Advisory, etc.) and a consensus “Moderate Buy” support a constructive medium-term view. MarketBeat: URBN stock
Neutral Sentiment: MSN ran a roundup of Wall Street views on URBN (price-target and analyst commentary summary) — useful context but largely reiterates the analyst activity above. Where is Urban Outfitters (URBN) headed according to Wall Street?
Neutral Sentiment: SEC insider ownership filings were posted and disclosed — routine compliance reporting that details the trades and remaining insider stakes. SEC Ownership Filing
Negative Sentiment: CEO Richard A. Hayne sold 10,667 shares (Dec. 29) — while his remaining stake is large, CEO selling can be perceived as profit-taking and may pressure sentiment. Richard A. Hayne Insider Trades
Negative Sentiment: Insider Margaret Hayne sold multiple blocks (most recently 9,333 shares), part of a pattern of repeated sales through December — adds headline risk and supply into the market. Margaret Hayne Insider Trades
Negative Sentiment: Aggregated alerts and filings summarize continued insider selling across December, which can weigh on sentiment if investors interpret sales as signaling near-term tops. Insider Selling: Urban Outfitters Insider Alert
Negative Sentiment: At least one outlet (Wall Street Zen) moved URBN to a Hold recently, which can damp buying from investors who track analyst guidance. Urban Outfitters Cut to Hold at Wall Street Zen

Institutional Inflows and Outflows

Institutional investors have recently modified their holdings of the company. IFP Advisors Inc acquired a new stake in Urban Outfitters during the 3rd quarter valued at $430,000. Cambria Investment Management L.P. grew its holdings in shares of Urban Outfitters by 15.3% during the third quarter. Cambria Investment Management L.P. now owns 15,694 shares of the apparel retailer's stock worth $1,121,000 after purchasing an additional 2,088 shares during the last quarter. CIBC Bancorp USA Inc. acquired a new stake in shares of Urban Outfitters in the third quarter valued at $466,000. Danske Bank A S bought a new position in shares of Urban Outfitters in the third quarter valued at about $4,032,000. Finally, Livforsakringsbolaget Skandia Omsesidigt lifted its position in Urban Outfitters by 11.9% during the 3rd quarter. Livforsakringsbolaget Skandia Omsesidigt now owns 84,500 shares of the apparel retailer's stock worth $6,036,000 after buying an additional 9,000 shares in the last quarter. Institutional investors own 77.61% of the company's stock.

About Urban Outfitters

(Get Free Report)

Urban Outfitters, Inc is a global lifestyle retailer headquartered in Philadelphia, Pennsylvania. Established in 1970 by Richard Hayne, Scott Belair and Judy Wicks, the company began as a single store catering to college students in the city's historic Old City neighborhood. Over the decades, Urban Outfitters has expanded its reach and diversified its portfolio to include multiple retail concepts addressing distinct customer segments.

The company operates through several well-known brands, each offering a curated selection of apparel, footwear, accessories and home goods.