Margaret Hayne Sells 9,333 Shares of Urban Outfitters (NASDAQ:URBN) Stock

January 14, 2026 by InsiderTrades.com

Key Points

Margaret Hayne, co‑president of Urban Outfitters, sold 9,333 shares on Jan. 12 at an average price of $74.35 (≈$693,909), part of a string of identical sales since late December that reduced her stake by 0.43% while leaving her with 2,141,399 shares valued at ≈$159.2M.
The company reported record holiday/early‑season sales (≈+9% for the two months ended Dec. 31 and +11% YTD) and operational momentum from Nuuly and wholesale, but results and commentary missed some analyst expectations, raising near‑term margin and EPS concerns that pressured the stock.
Shares opened at $73.16 (up ~2.3%), with a market cap of $6.56B and a 12‑month range of $41.89–$84.35; analysts are split but the consensus is a Moderate Buy with a $86.50 target and several buy/outperform price targets (e.g., Telsey $98, BofA $93).

Urban Outfitters, Inc. (NASDAQ:URBN - Get Free Report) insider Margaret Hayne sold 9,333 shares of the company's stock in a transaction that occurred on Monday, January 12th. The stock was sold at an average price of $74.35, for a total value of $693,908.55. Following the transaction, the insider directly owned 2,141,399 shares in the company, valued at $159,213,015.65. The trade was a 0.43% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through the SEC website.

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Margaret Hayne also recently made the following trade(s):

On Friday, January 9th, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The shares were sold at an average price of $81.82, for a total transaction of $763,626.06.
On Wednesday, January 7th, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The shares were sold at an average price of $79.71, for a total transaction of $743,933.43.
On Monday, January 5th, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The stock was sold at an average price of $76.57, for a total transaction of $714,627.81.
On Friday, January 2nd, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The shares were sold at an average price of $74.94, for a total transaction of $699,415.02.
On Wednesday, December 31st, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The stock was sold at an average price of $75.64, for a total transaction of $705,948.12.
On Monday, December 29th, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The stock was sold at an average price of $76.28, for a total transaction of $711,921.24.
On Friday, December 26th, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The shares were sold at an average price of $76.57, for a total transaction of $714,627.81.
On Wednesday, December 24th, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The shares were sold at an average price of $77.68, for a total value of $724,987.44.
On Monday, December 22nd, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The stock was sold at an average price of $80.38, for a total value of $750,186.54.
On Friday, December 19th, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The stock was sold at an average price of $81.14, for a total value of $757,279.62.

Urban Outfitters Stock Up 2.3%

Shares of NASDAQ:URBN opened at $73.16 on Wednesday. The stock has a market cap of $6.56 billion, a price-to-earnings ratio of 13.80, a PEG ratio of 1.08 and a beta of 1.23. Urban Outfitters, Inc. has a 12-month low of $41.89 and a 12-month high of $84.35. The business's 50 day moving average is $73.47 and its 200 day moving average is $72.53.

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Urban Outfitters (NASDAQ:URBN - Get Free Report) last announced its quarterly earnings results on Wednesday, December 10th. The apparel retailer reported $1.28 earnings per share (EPS) for the quarter. The business had revenue of $1.53 billion during the quarter. Urban Outfitters had a return on equity of 18.33% and a net margin of 8.15%. As a group, equities research analysts expect that Urban Outfitters, Inc. will post 3.91 earnings per share for the current year.

Trending Headlines about Urban Outfitters

Here are the key news stories impacting Urban Outfitters this week:

Positive Sentiment: Company reported record holiday/early‑season sales with total net sales up ~9% for the two months ended Dec. 31 and +11% year‑to‑date; subscription (Nuuly) and wholesale grew sharply and the firm opened 58 new stores — evidence of operational momentum. URBN Reports Record Holiday Sales Growth
Positive Sentiment: Telsey Advisory Group reaffirmed an Outperform rating and a $98 price target, showing continued analyst upside expectations despite today’s weakness. Telsey Outperform / $98 PT
Positive Sentiment: Bank of America reiterated a Buy rating and $93 target, citing holiday outperformance and Nuuly growth even with near‑term margin pressure. BofA Buy / $93
Neutral Sentiment: Citi reiterated a Hold, noting balanced risk/reward as operational momentum is offset by margin headwinds — a reminder analysts are split on near‑term profitability. Citi Hold
Neutral Sentiment: Reported short‑interest data in listings was inconsistent/unclear (no meaningful published short ratio), so short squeezes/covering are not clearly driving today’s move.
Negative Sentiment: Shares plunged because, despite record sales, results (and commentary) missed analysts’ forecasts and/or implied guidance pressure — the market treated the beat‑and‑miss as a negative signal for near‑term margins and EPS. URBN Down After Missing Forecasts (Yahoo)
Negative Sentiment: Significant insider stock sales were reported (CEO Richard Hayne and Co‑President Margaret Hayne sold shares in early January), which can increase investor caution even though insiders still hold large positions. SEC Insider Filing
Negative Sentiment: Market writeups (Zacks/Investing.com/Fool) highlighted the share decline and suggested the company may have issued an earnings warning or weaker near‑term earnings outlook — increasing uncertainty around EPS trajectory. Zacks: URBN Stock Falls 12%

Analyst Upgrades and Downgrades

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Several research firms recently weighed in on URBN. Morgan Stanley boosted their price target on shares of Urban Outfitters from $85.00 to $91.00 and gave the stock an "overweight" rating in a report on Wednesday, November 26th. Weiss Ratings reissued a "buy (b)" rating on shares of Urban Outfitters in a research report on Monday, December 29th. Guggenheim began coverage on Urban Outfitters in a research note on Tuesday, December 9th. They issued a "neutral" rating on the stock. UBS Group reaffirmed a "neutral" rating on shares of Urban Outfitters in a research report on Tuesday. Finally, Robert W. Baird set a $93.00 price target on Urban Outfitters in a report on Wednesday, December 17th. One investment analyst has rated the stock with a Strong Buy rating, eight have issued a Buy rating, eight have given a Hold rating and one has assigned a Sell rating to the company's stock. According to data from MarketBeat.com, the stock currently has a consensus rating of "Moderate Buy" and a consensus target price of $86.50.

Get Our Latest Report on URBN

Institutional Investors Weigh In On Urban Outfitters

Several large investors have recently modified their holdings of the stock. Asset Management One Co. Ltd. raised its holdings in shares of Urban Outfitters by 11.7% in the 2nd quarter. Asset Management One Co. Ltd. now owns 1,340 shares of the apparel retailer's stock worth $97,000 after purchasing an additional 140 shares during the period. GAMMA Investing LLC grew its holdings in Urban Outfitters by 8.0% during the fourth quarter. GAMMA Investing LLC now owns 2,088 shares of the apparel retailer's stock valued at $157,000 after purchasing an additional 154 shares during the period. Nisa Investment Advisors LLC increased its position in Urban Outfitters by 1.6% in the third quarter. Nisa Investment Advisors LLC now owns 10,489 shares of the apparel retailer's stock worth $749,000 after buying an additional 164 shares during the last quarter. Oliver Luxxe Assets LLC raised its stake in shares of Urban Outfitters by 0.5% in the fourth quarter. Oliver Luxxe Assets LLC now owns 33,774 shares of the apparel retailer's stock valued at $2,542,000 after buying an additional 181 shares during the period. Finally, Diversified Trust Co lifted its position in shares of Urban Outfitters by 0.9% during the 2nd quarter. Diversified Trust Co now owns 19,702 shares of the apparel retailer's stock valued at $1,429,000 after buying an additional 185 shares during the last quarter. Hedge funds and other institutional investors own 77.61% of the company's stock.

Urban Outfitters Company Profile

(Get Free Report)

Urban Outfitters, Inc is a global lifestyle retailer headquartered in Philadelphia, Pennsylvania. Established in 1970 by Richard Hayne, Scott Belair and Judy Wicks, the company began as a single store catering to college students in the city's historic Old City neighborhood. Over the decades, Urban Outfitters has expanded its reach and diversified its portfolio to include multiple retail concepts addressing distinct customer segments.

The company operates through several well-known brands, each offering a curated selection of apparel, footwear, accessories and home goods.