Insider Selling: Urban Outfitters (NASDAQ:URBN) Insider Sells 9,333 Shares of Stock

January 16, 2026 by InsiderTrades.com

Key Points

CEO Richard Hayne sold 10,667 shares on Jan. 14 at an average price of $71.38 for $761,410.46, lowering his stake by 0.06% to 17,665,261 shares; the transaction was disclosed in an SEC filing.
Stock valuation and analyst stance: Urban Outfitters has a market cap of about $6.33B, a P/E of 13.31 and a 52-week range of $41.89–$84.35, with a consensus "Moderate Buy" and an average target of $86.50 (Barclays recently raised its target to $98).

Urban Outfitters, Inc. (NASDAQ:URBN - Get Free Report) insider Margaret Hayne sold 9,333 shares of the firm's stock in a transaction dated Wednesday, January 14th. The shares were sold at an average price of $71.38, for a total value of $666,189.54. Following the completion of the sale, the insider directly owned 2,122,733 shares in the company, valued at $151,520,681.54. This trade represents a 0.44% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink.

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Margaret Hayne also recently made the following trade(s):

On Monday, January 12th, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The shares were sold at an average price of $74.35, for a total value of $693,908.55.
On Friday, January 9th, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The shares were sold at an average price of $81.82, for a total value of $763,626.06.
On Wednesday, January 7th, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The shares were sold at an average price of $79.71, for a total transaction of $743,933.43.
On Monday, January 5th, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The shares were sold at an average price of $76.57, for a total transaction of $714,627.81.
On Friday, January 2nd, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The stock was sold at an average price of $74.94, for a total transaction of $699,415.02.
On Wednesday, December 31st, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The shares were sold at an average price of $75.64, for a total value of $705,948.12.
On Monday, December 29th, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The shares were sold at an average price of $76.28, for a total transaction of $711,921.24.
On Friday, December 26th, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The stock was sold at an average price of $76.57, for a total value of $714,627.81.
On Wednesday, December 24th, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The stock was sold at an average price of $77.68, for a total value of $724,987.44.
On Monday, December 22nd, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The shares were sold at an average price of $80.38, for a total value of $750,186.54.

Urban Outfitters Trading Up 0.7%

Shares of NASDAQ URBN opened at $70.57 on Friday. Urban Outfitters, Inc. has a 1-year low of $41.89 and a 1-year high of $84.35. The stock has a fifty day simple moving average of $73.75 and a two-hundred day simple moving average of $72.50. The firm has a market cap of $6.33 billion, a price-to-earnings ratio of 13.31, a price-to-earnings-growth ratio of 1.06 and a beta of 1.23.

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Urban Outfitters (NASDAQ:URBN - Get Free Report) last released its quarterly earnings data on Wednesday, December 10th. The apparel retailer reported $1.28 earnings per share for the quarter. The business had revenue of $1.53 billion during the quarter. Urban Outfitters had a net margin of 8.15% and a return on equity of 18.33%. Analysts forecast that Urban Outfitters, Inc. will post 3.91 EPS for the current year.

Analyst Upgrades and Downgrades

A number of equities research analysts recently commented on the stock. JPMorgan Chase & Co. upped their price target on shares of Urban Outfitters from $89.00 to $96.00 and gave the company an "overweight" rating in a report on Wednesday, November 26th. Robert W. Baird set a $93.00 price target on Urban Outfitters in a research report on Wednesday, December 17th. Weiss Ratings restated a "buy (b)" rating on shares of Urban Outfitters in a research note on Monday, December 29th. The Goldman Sachs Group initiated coverage on Urban Outfitters in a research report on Tuesday, December 9th. They issued a "neutral" rating and a $83.00 target price for the company. Finally, Citigroup increased their target price on Urban Outfitters from $76.00 to $80.00 and gave the company a "neutral" rating in a report on Wednesday, November 26th. One research analyst has rated the stock with a Strong Buy rating, eight have given a Buy rating, eight have assigned a Hold rating and one has given a Sell rating to the company. According to MarketBeat, the company presently has a consensus rating of "Moderate Buy" and an average price target of $86.50.

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Read Our Latest Stock Analysis on Urban Outfitters

Institutional Investors Weigh In On Urban Outfitters

Large investors have recently made changes to their positions in the company. Empirical Financial Services LLC d.b.a. Empirical Wealth Management grew its holdings in Urban Outfitters by 20.4% during the 4th quarter. Empirical Financial Services LLC d.b.a. Empirical Wealth Management now owns 3,815 shares of the apparel retailer's stock valued at $287,000 after buying an additional 647 shares in the last quarter. Allspring Global Investments Holdings LLC increased its position in shares of Urban Outfitters by 40.1% during the 4th quarter. Allspring Global Investments Holdings LLC now owns 293,564 shares of the apparel retailer's stock valued at $22,117,000 after purchasing an additional 83,964 shares during the last quarter. Spire Wealth Management lifted its position in Urban Outfitters by 83.3% in the fourth quarter. Spire Wealth Management now owns 440 shares of the apparel retailer's stock worth $33,000 after buying an additional 200 shares during the last quarter. Fairvoy Private Wealth LLC boosted its stake in Urban Outfitters by 5.2% during the fourth quarter. Fairvoy Private Wealth LLC now owns 14,914 shares of the apparel retailer's stock worth $1,122,000 after buying an additional 740 shares during the period. Finally, Exchange Traded Concepts LLC bought a new position in Urban Outfitters during the fourth quarter valued at $132,000. 77.61% of the stock is owned by institutional investors.

Key Headlines Impacting Urban Outfitters

Here are the key news stories impacting Urban Outfitters this week:

Positive Sentiment: Analyst optimism and targets remain constructive — several firms have raised price targets and the consensus remains a "Moderate Buy" with an average target near $86.50, supporting upside expectations. Analyst Coverage Summary
Neutral Sentiment: Wells Fargo: the firm issued a "hold" on URBN (coverage note highlighted by The Globe and Mail), which is a neutral signal relative to the more bullish analyst calls and may cap near-term momentum. Wells Fargo Hold Note
Neutral Sentiment: Technical/context: the shares sit between their 50‑day ($73.75) and 200‑day ($72.50) moving averages and the company reported solid December-quarter metrics (EPS and margins), which provide a baseline for investor confidence. MarketBeat Stock Snapshot
Negative Sentiment: Insider selling: CEO Richard Hayne sold 10,667 shares on Jan. 14 (≈$761k at ~$71.38) and Margaret Hayne sold 9,333 shares (~$666k), with multiple outlet reports flagging additional insider sales — this can weigh on sentiment despite being small relative to insider stakes. InsiderTrades Report
Negative Sentiment: Context on size: the CEO sale represents only a ~0.06% reduction in his position and he still holds ~17.7M shares (large personal stake), which partially mitigates the signal from the sales but does not eliminate short-term negative perception. SEC Filing

Urban Outfitters Company Profile

(Get Free Report)

Urban Outfitters, Inc is a global lifestyle retailer headquartered in Philadelphia, Pennsylvania. Established in 1970 by Richard Hayne, Scott Belair and Judy Wicks, the company began as a single store catering to college students in the city's historic Old City neighborhood. Over the decades, Urban Outfitters has expanded its reach and diversified its portfolio to include multiple retail concepts addressing distinct customer segments.

The company operates through several well-known brands, each offering a curated selection of apparel, footwear, accessories and home goods.