Margaret Hayne Sells 2,185 Shares of Urban Outfitters (NASDAQ:URBN) Stock

February 24, 2026 by InsiderTrades.com

Key Points

Margaret Hayne sold 2,185 shares of Urban Outfitters on Feb. 19 at an average price of $70.10, leaving her with 1,943,192 shares (a 0.11% reduction) and a transaction value of $153,168.50.
Significant insider selling this month — roughly ~43,000 shares across top executives (about $3.0M) — has pressured the stock, though insiders still retain large stakes (the CEO reportedly holds ~17.4M shares).
Urban Outfitters trades with a market cap of $5.91B, a P/E of 12.43 and a 52-week range of $41.89–$84.35; analysts have a consensus rating of "Hold" with a $86.67 average price target.

Urban Outfitters, Inc. (NASDAQ:URBN - Get Free Report) insider Margaret Hayne sold 2,185 shares of the business's stock in a transaction on Thursday, February 19th. The stock was sold at an average price of $70.10, for a total value of $153,168.50. Following the sale, the insider owned 1,943,192 shares in the company, valued at approximately $136,217,759.20. The trade was a 0.11% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is available through this link.

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Margaret Hayne also recently made the following trade(s):

On Friday, February 20th, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The shares were sold at an average price of $70.50, for a total value of $657,976.50.
On Tuesday, February 10th, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The stock was sold at an average price of $71.13, for a total transaction of $663,856.29.
On Wednesday, February 4th, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The shares were sold at an average price of $73.43, for a total transaction of $685,322.19.
On Monday, February 2nd, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The shares were sold at an average price of $71.36, for a total transaction of $666,002.88.
On Friday, January 30th, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The shares were sold at an average price of $70.34, for a total transaction of $656,483.22.
On Thursday, January 29th, Margaret Hayne sold 8,750 shares of Urban Outfitters stock. The shares were sold at an average price of $70.03, for a total transaction of $612,762.50.
On Wednesday, January 28th, Margaret Hayne sold 2,890 shares of Urban Outfitters stock. The stock was sold at an average price of $70.05, for a total transaction of $202,444.50.
On Tuesday, January 27th, Margaret Hayne sold 1,814 shares of Urban Outfitters stock. The stock was sold at an average price of $70.00, for a total value of $126,980.00.
On Thursday, January 22nd, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The shares were sold at an average price of $71.17, for a total value of $664,229.61.
On Tuesday, January 20th, Margaret Hayne sold 9,333 shares of Urban Outfitters stock. The stock was sold at an average price of $70.46, for a total value of $657,603.18.

Urban Outfitters Stock Down 3.6%

NASDAQ URBN opened at $65.90 on Tuesday. Urban Outfitters, Inc. has a fifty-two week low of $41.89 and a fifty-two week high of $84.35. The business has a fifty day moving average of $73.52 and a 200-day moving average of $71.72. The stock has a market cap of $5.91 billion, a price-to-earnings ratio of 12.43, a price-to-earnings-growth ratio of 0.95 and a beta of 1.24.

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Urban Outfitters (NASDAQ:URBN - Get Free Report) last posted its quarterly earnings data on Wednesday, December 10th. The apparel retailer reported $1.28 EPS for the quarter. Urban Outfitters had a return on equity of 18.33% and a net margin of 8.15%.The firm had revenue of $1.53 billion during the quarter. As a group, analysts anticipate that Urban Outfitters, Inc. will post 3.91 EPS for the current year.

Wall Street Analysts Forecast Growth

A number of brokerages recently issued reports on URBN. JPMorgan Chase & Co. decreased their target price on shares of Urban Outfitters from $96.00 to $94.00 and set an "overweight" rating on the stock in a research report on Tuesday, January 20th. UBS Group restated a "neutral" rating on shares of Urban Outfitters in a report on Tuesday, January 13th. Weiss Ratings reaffirmed a "buy (b)" rating on shares of Urban Outfitters in a research report on Monday, December 29th. Zacks Research lowered Urban Outfitters from a "strong-buy" rating to a "hold" rating in a research note on Thursday, November 6th. Finally, Wall Street Zen lowered Urban Outfitters from a "buy" rating to a "hold" rating in a research note on Friday, January 23rd. Eight research analysts have rated the stock with a Buy rating, eight have given a Hold rating and one has assigned a Sell rating to the company's stock. According to data from MarketBeat, the stock presently has a consensus rating of "Hold" and a consensus price target of $86.67.

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Get Our Latest Analysis on URBN

More Urban Outfitters News

Here are the key news stories impacting Urban Outfitters this week:

Positive Sentiment: Telsey Advisory Group reiterated an Outperform rating on URBN, which supports investor confidence in earnings and the growth outlook. Telsey Reiterates Outperform
Neutral Sentiment: A recent valuation piece notes URBN has pulled back from highs and highlights its strong long-term returns, arguing the share-price weakness improves the valuation entry point for longer-term investors. This is a mixed signal — attractive for value-focused buyers, but not an immediate catalyst. Valuation Check
Negative Sentiment: Significant insider selling by top executives is pressuring the stock: CEO Richard Hayne and Co‑President Margaret Hayne sold multiple tranches of shares in February (combined total in the tens of thousands of shares — roughly ~43k shares across recent filings, representing roughly $3.0M of sales). Such concentrated insider disposals often weigh on sentiment even though both retain large majority stakes (the CEO still owns ~17.4M shares). See the SEC filings and reporting on the insider trades for details. Insider Filing 1 Insider Filing 2 Fool: CCO Sale

Institutional Inflows and Outflows

A number of hedge funds and other institutional investors have recently added to or reduced their stakes in URBN. Root Financial Partners LLC purchased a new stake in Urban Outfitters during the third quarter valued at about $25,000. Eurizon Capital SGR S.p.A. acquired a new position in shares of Urban Outfitters in the 4th quarter valued at about $27,000. Hollencrest Capital Management purchased a new stake in shares of Urban Outfitters during the 2nd quarter worth about $26,000. Brown Brothers Harriman & Co. increased its position in Urban Outfitters by 815.0% during the 4th quarter. Brown Brothers Harriman & Co. now owns 366 shares of the apparel retailer's stock worth $28,000 after purchasing an additional 326 shares in the last quarter. Finally, Salomon & Ludwin LLC raised its holdings in Urban Outfitters by 58.4% in the fourth quarter. Salomon & Ludwin LLC now owns 404 shares of the apparel retailer's stock valued at $31,000 after buying an additional 149 shares during the period. Institutional investors and hedge funds own 77.61% of the company's stock.

Urban Outfitters Company Profile

(Get Free Report)

Urban Outfitters, Inc is a global lifestyle retailer headquartered in Philadelphia, Pennsylvania. Established in 1970 by Richard Hayne, Scott Belair and Judy Wicks, the company began as a single store catering to college students in the city's historic Old City neighborhood. Over the decades, Urban Outfitters has expanded its reach and diversified its portfolio to include multiple retail concepts addressing distinct customer segments.

The company operates through several well-known brands, each offering a curated selection of apparel, footwear, accessories and home goods.