Key Points
- Matthew Ohayer sold 20,000 shares of Vital Farms on Feb. 2 at an average price of $27.91 for $558,200 and now holds 6,341,190 shares, a 0.31% reduction in his position (SEC filing).
- This transaction continues a pattern of recent insider sales by Ohayer — 25,000 shares on Jan. 2, 5,000 on Dec. 15, and 25,000 on Dec. 1 — signaling multiple stake reductions over the past months.
- For context, Vital Farms reported stronger-than-expected Q results (EPS $0.36 vs. $0.30; revenue up 37.2% y/y) and carries a consensus analyst rating of "Moderate Buy" with a target around $49.91 while shares trade near $26.82 (12-month high $53.13).
Vital Farms, Inc. (NASDAQ:VITL - Get Free Report) insider Matthew Ohayer sold 20,000 shares of the firm's stock in a transaction dated Monday, February 2nd. The stock was sold at an average price of $27.91, for a total value of $558,200.00. Following the transaction, the insider owned 6,341,190 shares in the company, valued at approximately $176,982,612.90. This trade represents a 0.31% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is available at this hyperlink.
Matthew Ohayer also recently made the following trade(s):
- On Friday, January 2nd, Matthew Ohayer sold 25,000 shares of Vital Farms stock. The shares were sold at an average price of $30.85, for a total transaction of $771,250.00.
- On Monday, December 15th, Matthew Ohayer sold 5,000 shares of Vital Farms stock. The stock was sold at an average price of $35.25, for a total transaction of $176,250.00.
- On Monday, December 1st, Matthew Ohayer sold 25,000 shares of Vital Farms stock. The shares were sold at an average price of $33.17, for a total value of $829,250.00.
Vital Farms Stock Performance
Shares of VITL opened at $26.82 on Thursday. Vital Farms, Inc. has a twelve month low of $25.52 and a twelve month high of $53.13. The company has a debt-to-equity ratio of 0.02, a quick ratio of 2.15 and a current ratio of 2.65. The firm's 50 day moving average price is $30.79 and its two-hundred day moving average price is $37.57. The firm has a market cap of $1.20 billion, a P/E ratio of 20.32 and a beta of 1.10.
Vital Farms (NASDAQ:VITL - Get Free Report) last posted its quarterly earnings data on Tuesday, November 4th. The company reported $0.36 earnings per share for the quarter, topping the consensus estimate of $0.30 by $0.06. The company had revenue of $198.94 million during the quarter, compared to analysts' expectations of $191.35 million. Vital Farms had a return on equity of 20.19% and a net margin of 8.50%.Vital Farms's revenue for the quarter was up 37.2% compared to the same quarter last year. During the same period in the prior year, the firm earned $0.16 earnings per share. On average, analysts forecast that Vital Farms, Inc. will post 1.11 EPS for the current fiscal year.
Wall Street Analyst Weigh In
Several equities analysts have recently weighed in on the stock. Morgan Stanley decreased their price target on shares of Vital Farms from $48.00 to $45.00 and set an "overweight" rating for the company in a research note on Wednesday, December 17th. DA Davidson set a $47.00 target price on shares of Vital Farms and gave the company a "buy" rating in a research report on Wednesday, December 17th. Benchmark reiterated a "buy" rating on shares of Vital Farms in a research note on Wednesday, January 14th. BMO Capital Markets reduced their price objective on shares of Vital Farms from $60.00 to $50.00 and set an "outperform" rating for the company in a research note on Thursday, December 18th. Finally, Telsey Advisory Group restated an "outperform" rating and issued a $50.00 price objective on shares of Vital Farms in a report on Tuesday, January 13th. Twelve analysts have rated the stock with a Buy rating and two have issued a Hold rating to the stock. According to data from MarketBeat, the company has a consensus rating of "Moderate Buy" and a consensus target price of $49.91.
Get Our Latest Stock Report on VITL
Institutional Investors Weigh In On Vital Farms
Several hedge funds have recently added to or reduced their stakes in VITL. Oregon Public Employees Retirement Fund bought a new position in Vital Farms during the fourth quarter worth $271,000. First Eagle Investment Management LLC raised its position in shares of Vital Farms by 17.4% in the fourth quarter. First Eagle Investment Management LLC now owns 330,179 shares of the company's stock valued at $10,546,000 after purchasing an additional 48,932 shares during the period. Wesbanco Bank Inc. acquired a new stake in shares of Vital Farms during the 4th quarter worth about $479,000. Fulcrum Asset Management LLP bought a new stake in shares of Vital Farms during the 4th quarter worth about $153,000. Finally, Principal Financial Group Inc. grew its stake in Vital Farms by 10.4% in the 4th quarter. Principal Financial Group Inc. now owns 1,520,471 shares of the company's stock valued at $48,564,000 after buying an additional 142,790 shares during the last quarter. Institutional investors and hedge funds own 98.59% of the company's stock.
Vital Farms Company Profile
(
Get Free Report)
Vital Farms, traded on the NASDAQ under the symbol VITL, is a U.S.-based food company specializing in pasture-raised egg and dairy products. The company partners with a network of family farms across the United States to produce eggs, butter and related items under a certified humane, pasture-centric farming model. Vital Farms' supply chain emphasizes animal welfare, environmental stewardship and transparent sourcing, appealing to consumers seeking ethically produced, high-quality ingredients.
Founded in 2007 and headquartered in Austin, Texas, Vital Farms began by marketing pasture-raised eggs to health- and ethically minded shoppers.
Further Reading

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