Insider Selling: Vital Farms (NASDAQ:VITL) Major Shareholder Sells 20,000 Shares of Stock

Vital Farms, Inc. (NASDAQ:VITL - Get Free Report) major shareholder Matthew Ohayer sold 20,000 shares of the business's stock in a transaction that occurred on Monday, March 2nd. The stock was sold at an average price of $20.33, for a total value of $406,600.00. Following the completion of the transaction, the insider directly owned 6,321,190 shares in the company, valued at $128,509,792.70. The trade was a 0.32% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink. Large shareholders that own more than 10% of a company's shares are required to disclose their sales and purchases with the SEC.

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Matthew Ohayer also recently made the following trade(s):

• On Monday, February 2nd, Matthew Ohayer sold 20,000 shares of Vital Farms stock. The shares were sold at an average price of $27.91, for a total value of $558,200.00.
• On Friday, January 2nd, Matthew Ohayer sold 25,000 shares of Vital Farms stock. The shares were sold at an average price of $30.85, for a total value of $771,250.00.
• On Monday, December 15th, Matthew Ohayer sold 5,000 shares of Vital Farms stock. The stock was sold at an average price of $35.25, for a total value of $176,250.00.

Vital Farms Price Performance

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Shares of VITL stock traded up $0.12 during trading hours on Thursday, hitting $20.13. 243,649 shares of the company's stock were exchanged, compared to its average volume of 1,930,507. Vital Farms, Inc. has a 52 week low of $19.75 and a 52 week high of $53.13. The stock has a market cap of $901.82 million, a price-to-earnings ratio of 13.98 and a beta of 1.14. The company has a debt-to-equity ratio of 0.01, a current ratio of 2.16 and a quick ratio of 1.61. The stock's 50-day moving average is $27.85 and its 200-day moving average is $35.48.

• Vital Farms Rides the Pasture-Raised Egg Trend to the Bank

Vital Farms (NASDAQ:VITL - Get Free Report) last issued its quarterly earnings results on Thursday, February 26th. The company reported $0.35 earnings per share (EPS) for the quarter, missing the consensus estimate of $0.38 by ($0.03). Vital Farms had a return on equity of 20.69% and a net margin of 8.73%.The company had revenue of $213.55 million for the quarter, compared to analyst estimates of $212.83 million. During the same quarter last year, the company earned $0.23 EPS. The firm's quarterly revenue was up 28.6% on a year-over-year basis. As a group, research analysts forecast that Vital Farms, Inc. will post 1.11 EPS for the current year.

Analyst Ratings Changes

VITL has been the subject of several research analyst reports. Morgan Stanley restated an "equal weight" rating and issued a $24.00 price objective (down from $45.00) on shares of Vital Farms in a research report on Friday, February 27th. Zacks Research downgraded Vital Farms from a "hold" rating to a "strong sell" rating in a research report on Monday. Benchmark cut Vital Farms from a "buy" rating to a "hold" rating in a report on Thursday, February 26th. BMO Capital Markets lowered their price objective on Vital Farms from $60.00 to $50.00 and set an "outperform" rating for the company in a research report on Thursday, December 18th. Finally, Weiss Ratings reissued a "hold (c+)" rating on shares of Vital Farms in a report on Monday, December 29th. Nine research analysts have rated the stock with a Buy rating, three have issued a Hold rating and one has assigned a Sell rating to the company. According to data from MarketBeat, the company currently has a consensus rating of "Moderate Buy" and an average price target of $45.00.

• Vital Farm’s Earnings: More than Sunny Side Up

Get Our Latest Research Report on VITL

Vital Farms News Summary

Here are the key news stories impacting Vital Farms this week:

• Neutral Sentiment: Some Wall Street analysts remain optimistic in commentary that weighs potential long‑term catalysts versus near‑term headwinds; this piece surveys bullish views but doesn't offset recent negative news. Wall Street Bulls Look Optimistic About Vital Farms (VITL): Should You Buy?
• Neutral Sentiment: Major shareholder Matthew Ohayer sold 20,000 shares (~$406.6k) on March 2 — a small reduction in a large position that is notable but not large enough alone to explain the sell‑off. SEC Filing: Insider Sale
• Negative Sentiment: Vital Farms cut its 2026 outlook and announced a leadership shift; the guidance hit plus management change triggered heavy selling and a sharp intraday decline. This is the primary operational catalyst driving today's weakness. Vital Farms (VITL) Is Down 21.3% After Cut 2026 Outlook And Leadership Shift Has The Bull Case Changed?
• Negative Sentiment: Zacks downgraded VITL from “Hold” to “Strong Sell,” adding sell‑side pressure and signaling weaker near‑term expectations from at least one major research provider. Zacks Downgrade
• Negative Sentiment: Broker downgrades and reduced price/earnings outlooks from firms including Needham and Mizuho were published overnight, compounding negative analyst sentiment. Needham & Company LLC Issues Pessimistic Forecast for Vital Farms (NASDAQ:VITL) Stock Price Mizuho Has Lowered Expectations for Vital Farms (NASDAQ:VITL) Stock Price
• Negative Sentiment: Shares hit a new 52‑week low after the analyst downgrade cycle, underscoring the market's bearish reaction and raising technical‑risk concerns for momentum traders. Vital Farms (NASDAQ:VITL) Hits New 52-Week Low After Analyst Downgrade
• Negative Sentiment: Rosen Law Firm has opened an investigation into potential securities claims alleging misleading disclosures — this introduces legal risk and potential future liabilities that can pressure the stock until resolved. Rosen Law Firm Encourages Vital Farms, Inc. Investors to Inquire About Securities Class Action Investigation - VITL

Institutional Inflows and Outflows

Several hedge funds and other institutional investors have recently made changes to their positions in VITL. Triumph Capital Management bought a new stake in Vital Farms in the fourth quarter valued at about $25,000. Quarry LP bought a new position in Vital Farms during the fourth quarter worth about $27,000. Exchange Traded Concepts LLC acquired a new position in shares of Vital Farms during the 3rd quarter worth about $28,000. Global Retirement Partners LLC increased its stake in shares of Vital Farms by 4,382.6% in the 4th quarter. Global Retirement Partners LLC now owns 1,031 shares of the company's stock valued at $33,000 after acquiring an additional 1,008 shares during the last quarter. Finally, PNC Financial Services Group Inc. increased its stake in shares of Vital Farms by 225.6% in the 4th quarter. PNC Financial Services Group Inc. now owns 1,452 shares of the company's stock valued at $46,000 after acquiring an additional 1,006 shares during the last quarter. 98.59% of the stock is currently owned by institutional investors.

Vital Farms Company Profile

(Get Free Report)

Vital Farms, traded on the NASDAQ under the symbol VITL, is a U.S.-based food company specializing in pasture-raised egg and dairy products. The company partners with a network of family farms across the United States to produce eggs, butter and related items under a certified humane, pasture-centric farming model. Vital Farms' supply chain emphasizes animal welfare, environmental stewardship and transparent sourcing, appealing to consumers seeking ethically produced, high-quality ingredients.

Founded in 2007 and headquartered in Austin, Texas, Vital Farms began by marketing pasture-raised eggs to health- and ethically minded shoppers.

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