Key Points
- Cristen Kogl sold 145 shares on March 5 at an average price of $235.71 for about $34,177.95, leaving her with 23,687 shares of Zebra (a 0.61% reduction in her stake).
- Zebra's latest quarter showed $4.33 EPS (missed by $0.01) on $1.48 billion revenue (up 10.6% year-over-year), and the company guided Q1 FY2026 to $4.05–$4.35 EPS and FY2026 to $17.70–$18.30 EPS.
- Market and analyst context: ZBRA recently traded at $221.55 (down $8.12), has a $10.9 billion market cap and a 12‑month range of $205.73–$352.66, and carries an average analyst rating of "Moderate Buy" with a $339.25 price target.
Zebra Technologies Corporation (NASDAQ:ZBRA - Get Free Report) insider Cristen Kogl sold 145 shares of the firm's stock in a transaction on Thursday, March 5th. The shares were sold at an average price of $235.71, for a total value of $34,177.95. Following the completion of the sale, the insider owned 23,687 shares of the company's stock, valued at approximately $5,583,262.77. This trade represents a 0.61% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which can be accessed through this link.
Zebra Technologies Price Performance
NASDAQ:ZBRA traded down $8.12 during mid-day trading on Friday, reaching $221.55. 535,332 shares of the company were exchanged, compared to its average volume of 792,220. The company has a quick ratio of 0.58, a current ratio of 0.97 and a debt-to-equity ratio of 0.66. The stock has a market cap of $10.90 billion, a PE ratio of 27.12 and a beta of 1.65. Zebra Technologies Corporation has a 12 month low of $205.73 and a 12 month high of $352.66. The company has a fifty day moving average of $246.66 and a 200 day moving average of $270.65.
Zebra Technologies (NASDAQ:ZBRA - Get Free Report) last released its quarterly earnings results on Thursday, February 12th. The industrial products company reported $4.33 EPS for the quarter, missing the consensus estimate of $4.34 by ($0.01). Zebra Technologies had a net margin of 7.76% and a return on equity of 18.09%. The company had revenue of $1.48 billion for the quarter, compared to the consensus estimate of $1.47 billion. During the same period last year, the company earned $4.00 earnings per share. Zebra Technologies's revenue for the quarter was up 10.6% compared to the same quarter last year. Zebra Technologies has set its Q1 2026 guidance at 4.050-4.350 EPS and its FY 2026 guidance at 17.700-18.300 EPS. On average, research analysts anticipate that Zebra Technologies Corporation will post 13.71 EPS for the current fiscal year.
Analyst Ratings Changes
Several equities analysts have recently issued reports on the company. Weiss Ratings reaffirmed a "hold (c)" rating on shares of Zebra Technologies in a research note on Wednesday, January 21st. Zacks Research raised shares of Zebra Technologies from a "hold" rating to a "strong-buy" rating in a research note on Friday, February 20th. Morgan Stanley set a $323.00 price target on shares of Zebra Technologies in a research report on Thursday, February 12th. UBS Group restated a "buy" rating and issued a $335.00 price objective on shares of Zebra Technologies in a report on Friday, February 13th. Finally, Truist Financial lowered their target price on shares of Zebra Technologies from $331.00 to $291.00 and set a "hold" rating for the company in a report on Thursday, December 18th. One equities research analyst has rated the stock with a Strong Buy rating, five have issued a Buy rating and five have given a Hold rating to the stock. According to data from MarketBeat.com, the stock currently has an average rating of "Moderate Buy" and an average price target of $339.25.
Read Our Latest Analysis on ZBRA
Institutional Trading of Zebra Technologies
A number of large investors have recently made changes to their positions in ZBRA. SHP Wealth Management bought a new position in Zebra Technologies during the fourth quarter worth about $215,000. Kera Capital Partners Inc. raised its position in shares of Zebra Technologies by 45.1% during the fourth quarter. Kera Capital Partners Inc. now owns 2,373 shares of the industrial products company's stock worth $558,000 after purchasing an additional 738 shares during the period. Invesco Ltd. lifted its holdings in shares of Zebra Technologies by 30.1% during the 4th quarter. Invesco Ltd. now owns 1,801,516 shares of the industrial products company's stock valued at $437,444,000 after purchasing an additional 416,568 shares in the last quarter. EP Wealth Advisors LLC acquired a new stake in Zebra Technologies during the 4th quarter worth approximately $772,000. Finally, Mackenzie Financial Corp lifted its stake in Zebra Technologies by 169.6% in the fourth quarter. Mackenzie Financial Corp now owns 18,361 shares of the industrial products company's stock valued at $4,521,000 after buying an additional 11,550 shares in the last quarter. Institutional investors own 91.03% of the company's stock.
About Zebra Technologies
(
Get Free Report)
Zebra Technologies Corporation is a global technology company specializing in marking, tracking and computer printing solutions. The company produces a wide range of hardware and software products designed to enable real-time visibility of assets, inventory and personnel across diverse industries. Its offerings help businesses automate data capture and streamline operations in environments such as retail, healthcare, manufacturing, transportation and logistics.
The company's product portfolio includes barcode and RFID printers, mobile computing devices, barcode scanners, RFID readers and related supplies such as labels and tags.
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