Key Points
- CFO Sonalee Parekh sold 18,717 shares on Mar 23 at $6.62 (~$124k) and had sold 34,151 shares on Mar 20 at $6.65 (~$227k), and other senior insiders also trimmed positions—multiple timed sales have amplified negative market read‑throughs.
- Asana is trading down (~3.1%) near $6, after reporting a slight beat on EPS and 9.2% YoY revenue growth, but remains unprofitable (negative net margin and ROE) and carries a consensus analyst rating of Hold with a $12.46 price target.
Asana, Inc. (NYSE:ASAN - Get Free Report) insider Katie Marie Colendich sold 3,575 shares of the firm's stock in a transaction on Friday, March 20th. The shares were sold at an average price of $6.65, for a total value of $23,773.75. Following the transaction, the insider owned 104,639 shares in the company, valued at approximately $695,849.35. This represents a 3.30% decrease in their position. The sale was disclosed in a document filed with the SEC, which is accessible through the SEC website.
Katie Marie Colendich also recently made the following trade(s):
- On Tuesday, March 10th, Katie Marie Colendich sold 7,304 shares of Asana stock. The stock was sold at an average price of $7.42, for a total transaction of $54,195.68.
Asana Stock Performance
NYSE ASAN opened at $6.05 on Thursday. The company has a market capitalization of $1.44 billion, a price-to-earnings ratio of -7.56 and a beta of 1.01. The company's 50-day simple moving average is $8.31 and its two-hundred day simple moving average is $11.78. Asana, Inc. has a one year low of $5.96 and a one year high of $19.00.
Asana (NYSE:ASAN - Get Free Report) last announced its quarterly earnings results on Monday, March 2nd. The company reported $0.08 earnings per share for the quarter, topping the consensus estimate of $0.07 by $0.01. Asana had a negative net margin of 23.90% and a negative return on equity of 77.05%. The firm had revenue of $205.57 million during the quarter, compared to analysts' expectations of $205.13 million. The company's revenue was up 9.2% compared to the same quarter last year. Equities analysts expect that Asana, Inc. will post -1.09 earnings per share for the current fiscal year.
More Asana News
Here are the key news stories impacting Asana this week:
- Positive Sentiment: Asana was named among Fast Company’s “most innovative workplace companies” for 2026 — a reputational win that can help product positioning and enterprise momentum. Fast Company: The most innovative workplace companies in 2026
- Neutral Sentiment: A recent MSN roundup mentioned Asana in a piece on software picks for long-term investors; the coverage may influence retail investor interest but contains no new company-specific catalysts. MSN: 1 software stock for long-term investors and 2 we turn down
- Negative Sentiment: CFO Sonalee Parekh sold 34,151 shares on Mar 20 at ~$6.65 (≈$227k). Insider selling by senior executives is typically viewed negatively by the market. SEC Form 4: Parekh sale (Mar 20)
- Negative Sentiment: CFO Sonalee Parekh sold an additional 18,717 shares on Mar 23 at ~$6.62 (~$124k), reducing her stake further. Multiple timed sales by the same officer amplify negative read-throughs. SEC Form 4: Parekh sale (Mar 23)
- Negative Sentiment: CAO Veronica Sosa sold 6,479 shares on Mar 20 at ~$6.65 (~$43k), an 8% reduction in her holding — another insider liquidation. SEC Form 4: Sosa sale (Mar 20)
- Negative Sentiment: Insider Katie Colendich sold 3,575 shares on Mar 20 at ~$6.65 (~$24k), trimming her position. Smaller insider sales add to the overall negative signal. SEC Form 4: Colendich sale (Mar 20)
Institutional Investors Weigh In On Asana
Several institutional investors have recently added to or reduced their stakes in ASAN. Invesco Ltd. grew its stake in shares of Asana by 18.3% during the fourth quarter. Invesco Ltd. now owns 106,753 shares of the company's stock worth $1,464,000 after acquiring an additional 16,500 shares during the last quarter. Mercer Global Advisors Inc. ADV acquired a new stake in Asana in the 4th quarter worth approximately $211,000. XTX Topco Ltd grew its position in Asana by 213.4% during the 4th quarter. XTX Topco Ltd now owns 235,451 shares of the company's stock worth $3,228,000 after purchasing an additional 160,329 shares during the last quarter. Susquehanna Fundamental Investments LLC grew its position in Asana by 663.4% during the 4th quarter. Susquehanna Fundamental Investments LLC now owns 109,178 shares of the company's stock worth $1,497,000 after purchasing an additional 94,876 shares during the last quarter. Finally, Occudo Quantitative Strategies LP increased its stake in Asana by 76.1% during the 4th quarter. Occudo Quantitative Strategies LP now owns 156,282 shares of the company's stock valued at $2,143,000 after purchasing an additional 67,560 shares in the last quarter. Institutional investors and hedge funds own 26.21% of the company's stock.
Analysts Set New Price Targets
A number of brokerages recently weighed in on ASAN. UBS Group decreased their price objective on Asana from $16.00 to $9.00 and set a "neutral" rating for the company in a research note on Tuesday, March 3rd. Robert W. Baird reduced their target price on shares of Asana from $16.00 to $9.00 and set a "neutral" rating for the company in a report on Tuesday, March 3rd. DA Davidson decreased their price target on shares of Asana from $17.00 to $15.00 and set a "neutral" rating for the company in a research report on Wednesday, December 3rd. Citigroup lowered their price target on shares of Asana from $16.00 to $13.00 and set a "buy" rating on the stock in a report on Tuesday, March 3rd. Finally, Weiss Ratings reiterated a "sell (d-)" rating on shares of Asana in a research note on Monday, December 29th. One equities research analyst has rated the stock with a Strong Buy rating, five have assigned a Buy rating, six have assigned a Hold rating and five have issued a Sell rating to the company's stock. According to MarketBeat, the company presently has a consensus rating of "Hold" and a consensus price target of $12.46.
View Our Latest Stock Report on Asana
Asana Company Profile
(
Get Free Report)
Asana, Inc (NYSE: ASAN) is a leading provider of work management and collaboration software designed to help teams organize, track and manage their work. Founded in 2008 by Dustin Moskovitz and Justin Rosenstein, Asana's platform enables users to create projects, assign tasks, set deadlines and visualize progress across diverse workflows. The company's cloud-based solution includes customizable project templates, timeline views, boards and automated rules that streamline routine processes and reduce manual effort.
Built for both small teams and large enterprises, Asana supports integrations with a wide array of third-party applications, including communication tools, file-sharing services and DevOps platforms.
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