Insider Buying: Salesforce (NYSE:CRM) Director Buys 2,570 Shares of Stock

Key Points

  • Salesforce director David Blair Kirk bought 2,570 shares on March 18 at an average price of $194.62 (~$500,173), increasing his direct holdings to 13,689 shares — a 23.11% rise — as disclosed in an SEC Form 4.
  • The board authorized a $25 billion share buyback (up to ~14.1% of outstanding stock) and raised the quarterly dividend to $0.44 per share (annualized $1.76, yield ~0.9%; ex-dividend April 9).
  • Salesforce reported Q results beating estimates with $3.81 EPS vs. $3.05 expected and $11.20B revenue (up 12.1% YoY), and set FY2027 EPS guidance of $13.11–$13.19.

Salesforce Inc. (NYSE:CRM - Get Free Report) Director David Blair Kirk purchased 2,570 shares of the company's stock in a transaction that occurred on Wednesday, March 18th. The stock was bought at an average cost of $194.62 per share, for a total transaction of $500,173.40. Following the purchase, the director directly owned 13,689 shares in the company, valued at $2,664,153.18. This represents a 23.11% increase in their position. The acquisition was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through this link.

Salesforce Price Performance

CRM stock opened at $194.47 on Thursday. The company has a current ratio of 0.76, a quick ratio of 0.76 and a debt-to-equity ratio of 0.18. Salesforce Inc. has a one year low of $174.57 and a one year high of $296.05. The firm has a market capitalization of $179.50 billion, a PE ratio of 24.90, a P/E/G ratio of 1.42 and a beta of 1.29. The firm has a 50-day moving average of $206.53 and a two-hundred day moving average of $233.88.

Salesforce (NYSE:CRM - Get Free Report) last announced its earnings results on Wednesday, February 25th. The CRM provider reported $3.81 EPS for the quarter, topping the consensus estimate of $3.05 by $0.76. The company had revenue of $11.20 billion during the quarter, compared to analysts' expectations of $11.18 billion. Salesforce had a net margin of 17.96% and a return on equity of 15.38%. The business's revenue for the quarter was up 12.1% on a year-over-year basis. During the same period last year, the company posted $2.78 earnings per share. Salesforce has set its FY 2027 guidance at 13.110-13.190 EPS and its Q1 2027 guidance at 3.110-3.130 EPS. On average, analysts forecast that Salesforce Inc. will post 7.46 earnings per share for the current year.




Salesforce declared that its board has authorized a stock repurchase program on Monday, March 16th that permits the company to buyback $25.00 billion in outstanding shares. This buyback authorization permits the CRM provider to repurchase up to 14.1% of its stock through open market purchases. Stock buyback programs are often an indication that the company's board believes its stock is undervalued.

Salesforce Increases Dividend

The company also recently disclosed a quarterly dividend, which will be paid on Thursday, April 23rd. Shareholders of record on Thursday, April 9th will be given a dividend of $0.44 per share. This represents a $1.76 annualized dividend and a yield of 0.9%. The ex-dividend date is Thursday, April 9th. This is a positive change from Salesforce's previous quarterly dividend of $0.42. Salesforce's dividend payout ratio is presently 21.25%.

Analyst Ratings Changes

Several analysts have recently commented on CRM shares. BTIG Research decreased their target price on Salesforce from $260.00 to $255.00 and set a "buy" rating for the company in a research report on Thursday, February 26th. Northland Securities dropped their price target on Salesforce from $267.00 to $229.00 and set a "market perform" rating on the stock in a research report on Tuesday, March 10th. Citizens Jmp reissued a "market outperform" rating and issued a $430.00 price objective on shares of Salesforce in a research note on Tuesday, December 2nd. Mizuho lowered their target price on Salesforce from $280.00 to $265.00 and set an "outperform" rating on the stock in a research note on Thursday, February 26th. Finally, Morgan Stanley dropped their target price on Salesforce from $398.00 to $287.00 and set an "overweight" rating on the stock in a report on Monday, February 23rd. One equities research analyst has rated the stock with a Strong Buy rating, twenty-six have given a Buy rating, eleven have assigned a Hold rating and one has assigned a Sell rating to the stock. Based on data from MarketBeat, the company currently has an average rating of "Moderate Buy" and a consensus target price of $280.21.

Get Our Latest Report on Salesforce

Institutional Inflows and Outflows

Several hedge funds have recently bought and sold shares of the company. Vanguard Group Inc. lifted its holdings in shares of Salesforce by 0.3% during the 4th quarter. Vanguard Group Inc. now owns 89,843,166 shares of the CRM provider's stock valued at $23,800,353,000 after buying an additional 270,913 shares during the last quarter. State Street Corp increased its holdings in Salesforce by 1.3% in the fourth quarter. State Street Corp now owns 50,080,230 shares of the CRM provider's stock worth $13,286,909,000 after buying an additional 659,573 shares during the last quarter. J. Stern & Co. LLP raised its position in Salesforce by 24,056.7% during the fourth quarter. J. Stern & Co. LLP now owns 47,385,511 shares of the CRM provider's stock valued at $12,552,896,000 after acquiring an additional 47,189,352 shares in the last quarter. Capital International Investors raised its position in Salesforce by 13.3% during the fourth quarter. Capital International Investors now owns 22,721,010 shares of the CRM provider's stock valued at $6,019,199,000 after acquiring an additional 2,669,891 shares in the last quarter. Finally, Geode Capital Management LLC lifted its stake in Salesforce by 3.8% in the fourth quarter. Geode Capital Management LLC now owns 21,782,556 shares of the CRM provider's stock valued at $5,751,073,000 after acquiring an additional 791,345 shares during the last quarter. 80.43% of the stock is owned by institutional investors and hedge funds.

About Salesforce

(Get Free Report)

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.

Further Reading

Insider Buying and Selling by Quarter for Salesforce (NYSE:CRM)

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