e.l.f. Beauty (NYSE:ELF - Get Free Report) insider Jennifer Catherine Hartnett sold 20,829 shares of the company's stock in a transaction dated Monday, April 27th. The shares were sold at an average price of $63.66, for a total transaction of $1,325,974.14. Following the completion of the sale, the insider directly owned 68,726 shares in the company, valued at approximately $4,375,097.16. The trade was a 23.26% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through the SEC website.
e.l.f. Beauty Stock Performance
NYSE ELF opened at $62.85 on Wednesday. The stock has a market cap of $3.71 billion, a P/E ratio of 35.51, a PEG ratio of 3.44 and a beta of 1.83. The company's 50-day simple moving average is $73.02 and its 200 day simple moving average is $83.51. e.l.f. Beauty has a twelve month low of $58.05 and a twelve month high of $150.99. The company has a quick ratio of 1.89, a current ratio of 2.76 and a debt-to-equity ratio of 0.70.
e.l.f. Beauty (NYSE:ELF - Get Free Report) last posted its earnings results on Wednesday, February 4th. The company reported $1.24 earnings per share for the quarter, beating analysts' consensus estimates of $0.72 by $0.52. The business had revenue of $489.51 million for the quarter, compared to analysts' expectations of $461.78 million. e.l.f. Beauty had a net margin of 6.84% and a return on equity of 15.08%. The firm's revenue for the quarter was up 37.8% on a year-over-year basis. During the same quarter in the previous year, the firm posted $0.74 earnings per share. e.l.f. Beauty has set its FY 2026 guidance at 3.050-3.100 EPS. As a group, research analysts forecast that e.l.f. Beauty will post 1.88 earnings per share for the current fiscal year.
Trending Headlines about e.l.f. Beauty
Here are the key news stories impacting e.l.f. Beauty this week:
- Positive Sentiment: Brand marketing boost — e.l.f. announced a high‑visibility sponsorship for driver Katherine Legge at the Indianapolis 500, which supports brand awareness and female-focused marketing that could help mid/long‑term demand in the core mass‑beauty channel. e.l.f. Cosmetics Fuels Katherine Legge's Return to the Indianapolis 500
- Neutral Sentiment: Price target cut but rating maintained — Robert W. Baird trimmed its price target from $115 to $90 but kept an Outperform rating, signaling reduced near‑term upside expectations while still believing in the company’s longer‑term thesis. This is a mixed signal for traders weighing near‑term valuation vs. recovery potential. Baird lowers ELF price target
- Neutral Sentiment: Market commentary noting a pullback — recent coverage (Zacks/market reports) highlights yesterday’s share decline, offering context but no new company fundamentals; useful for momentum traders rather than a catalyst. Zacks: ELF stock declines
- Negative Sentiment: Large, coordinated insider selling — multiple executives (including CEO Tarang Amin and several senior officers) sold significant blocks of shares on April 27. The filings show individual sales of tens of thousands of shares at ~ $63.66 each, substantially reducing insider holdings. Large concurrent insider sales can raise red flags for investors about near‑term conviction and add selling pressure. SEC Form 4 (CEO sale)
- Negative Sentiment: Tariff‑driven margin concerns — analysis and market commentary highlight that higher expected tariff costs and a China‑concentrated supply base could pressure gross margins in FY2026 even if revenue stays resilient. This risk is a primary reason investors are sensitive to cost/guidance updates and is likely weighing on the stock. QuiverQuant: tariff-driven cost pressure analysis
Analysts Set New Price Targets
A number of analysts recently weighed in on ELF shares. Robert W. Baird lowered their target price on shares of e.l.f. Beauty from $115.00 to $90.00 and set an "outperform" rating on the stock in a research note on Tuesday. Wall Street Zen raised shares of e.l.f. Beauty from a "sell" rating to a "hold" rating in a research note on Saturday, January 24th. Zacks Research raised shares of e.l.f. Beauty from a "strong sell" rating to a "hold" rating in a research note on Monday, January 5th. JPMorgan Chase & Co. decreased their price objective on shares of e.l.f. Beauty from $105.00 to $85.00 and set an "overweight" rating on the stock in a research note on Friday, April 17th. Finally, TD Cowen decreased their price objective on shares of e.l.f. Beauty from $110.00 to $100.00 and set a "buy" rating on the stock in a research note on Monday, February 9th. One investment analyst has rated the stock with a Strong Buy rating, eleven have issued a Buy rating and six have assigned a Hold rating to the company. According to MarketBeat.com, the company has a consensus rating of "Moderate Buy" and an average target price of $106.44.
Read Our Latest Analysis on ELF
Institutional Trading of e.l.f. Beauty
Several large investors have recently made changes to their positions in ELF. Migdal Insurance & Financial Holdings Ltd. bought a new stake in shares of e.l.f. Beauty during the fourth quarter worth $26,000. Hilton Head Capital Partners LLC bought a new stake in shares of e.l.f. Beauty during the fourth quarter worth $32,000. EverSource Wealth Advisors LLC grew its stake in shares of e.l.f. Beauty by 97.0% during the second quarter. EverSource Wealth Advisors LLC now owns 260 shares of the company's stock valued at $32,000 after purchasing an additional 128 shares during the last quarter. Northwestern Mutual Wealth Management Co. increased its holdings in shares of e.l.f. Beauty by 58.5% in the second quarter. Northwestern Mutual Wealth Management Co. now owns 317 shares of the company's stock valued at $39,000 after purchasing an additional 117 shares in the last quarter. Finally, Arax Advisory Partners acquired a new stake in shares of e.l.f. Beauty in the fourth quarter valued at approximately $41,000. Institutional investors own 92.44% of the company's stock.
About e.l.f. Beauty
(
Get Free Report)
e.l.f. Beauty (NYSE: ELF) is an American cosmetics company known for offering an extensive range of affordable, trend-driven makeup and skincare products. The company's portfolio spans foundations, lipsticks, mascaras, brushes, serums, masks and other beauty essentials, all positioned at accessible price points. e.l.f. Beauty maintains a direct-to-consumer platform through its e-commerce site and engages in widespread retail partnerships with major chains such as Target, Walmart, Ulta Beauty and Amazon.
Founded in 2004 and headquartered in Oakland, California, e.l.f.
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