Harley-Davidson (NYSE:HOG) Director Rafeh Masood Buys 2,775 Shares

Harley-Davidson, Inc. (NYSE:HOG - Get Free Report) Director Rafeh Masood acquired 2,775 shares of the business's stock in a transaction dated Friday, February 27th. The stock was acquired at an average cost of $18.00 per share, for a total transaction of $49,950.00. Following the transaction, the director owned 7,480 shares of the company's stock, valued at $134,640. This represents a 58.98% increase in their ownership of the stock. The purchase was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through the SEC website.

Harley-Davidson Stock Down 1.4%

Harley-Davidson stock opened at $17.76 on Tuesday. The company has a current ratio of 2.10, a quick ratio of 1.83 and a debt-to-equity ratio of 0.52. Harley-Davidson, Inc. has a 1-year low of $17.11 and a 1-year high of $31.25. The company has a fifty day simple moving average of $20.28 and a 200 day simple moving average of $24.27. The company has a market cap of $1.99 billion, a P/E ratio of 6.80 and a beta of 1.42.




Harley-Davidson (NYSE:HOG - Get Free Report) last posted its quarterly earnings data on Tuesday, February 10th. The company reported ($2.44) EPS for the quarter, missing analysts' consensus estimates of ($0.92) by ($1.52). The business had revenue of $496.16 million for the quarter, compared to analyst estimates of $482.21 million. Harley-Davidson had a return on equity of 10.27% and a net margin of 8.03%.The company's quarterly revenue was down 9.8% on a year-over-year basis. During the same quarter in the prior year, the company earned ($0.93) earnings per share. Research analysts anticipate that Harley-Davidson, Inc. will post 3.44 earnings per share for the current fiscal year.

Harley-Davidson Increases Dividend

The business also recently declared a quarterly dividend, which will be paid on Tuesday, March 17th. Shareholders of record on Monday, March 2nd will be paid a $0.1875 dividend. This is a positive change from Harley-Davidson's previous quarterly dividend of $0.18. This represents a $0.75 dividend on an annualized basis and a yield of 4.2%. The ex-dividend date is Monday, March 2nd. Harley-Davidson's dividend payout ratio is 27.59%.

Analysts Set New Price Targets

HOG has been the subject of several recent analyst reports. DA Davidson cut their price objective on Harley-Davidson from $30.00 to $25.00 and set a "buy" rating for the company in a report on Thursday, February 12th. Loop Capital began coverage on shares of Harley-Davidson in a research report on Tuesday, November 25th. They set a "hold" rating and a $21.00 price target on the stock. Robert W. Baird set a $22.00 price objective on shares of Harley-Davidson in a research report on Wednesday, February 11th. Morgan Stanley reaffirmed an "underweight" rating and issued a $12.00 target price on shares of Harley-Davidson in a report on Tuesday, February 17th. Finally, BMO Capital Markets reiterated an "outperform" rating and set a $24.00 price target on shares of Harley-Davidson in a report on Wednesday, February 11th. One research analyst has rated the stock with a Strong Buy rating, two have issued a Buy rating, five have given a Hold rating and two have assigned a Sell rating to the company's stock. According to MarketBeat.com, Harley-Davidson currently has an average rating of "Hold" and an average target price of $23.50.

Read Our Latest Stock Analysis on HOG

Institutional Trading of Harley-Davidson

Hedge funds and other institutional investors have recently modified their holdings of the stock. EverSource Wealth Advisors LLC grew its stake in Harley-Davidson by 139.0% in the 3rd quarter. EverSource Wealth Advisors LLC now owns 944 shares of the company's stock valued at $26,000 after buying an additional 549 shares during the last quarter. Pinnacle Holdings LLC bought a new stake in shares of Harley-Davidson during the fourth quarter worth approximately $30,000. Fifth Third Bancorp grew its position in shares of Harley-Davidson by 48.9% in the fourth quarter. Fifth Third Bancorp now owns 1,764 shares of the company's stock valued at $36,000 after purchasing an additional 579 shares during the last quarter. Geneos Wealth Management Inc. increased its stake in shares of Harley-Davidson by 153.8% during the first quarter. Geneos Wealth Management Inc. now owns 2,109 shares of the company's stock worth $53,000 after purchasing an additional 1,278 shares during the period. Finally, Westfuller Advisors LLC acquired a new stake in Harley-Davidson during the 3rd quarter worth approximately $67,000. Institutional investors own 85.10% of the company's stock.

About Harley-Davidson

(Get Free Report)

Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.

In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.

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