Gayle Littleton Acquires 7,500 Shares of Harley-Davidson (NYSE:HOG) Stock

August 14, 2026 by InsiderTrades.com

Key Points

Harley-Davidson CAO Gayle Littleton bought 7,500 shares at an average price of $26.38, representing a $197,850 investment and bringing her total ownership to 7,500 shares.
HOG shares opened at $27.92, up 7.5%, after the company reported quarterly earnings of $0.75 per share, beating estimates by $0.10, while revenue reached $1.23 billion despite a 5.9% year-over-year decline.
The company pays a quarterly dividend of $0.1875, equivalent to a $0.75 annualized payout and a 2.7% yield. Analysts maintain a consensus “Hold” rating with an average price target of $26.11.

Harley-Davidson, Inc. (NYSE:HOG - Get Free Report) CAO Gayle Littleton purchased 7,500 shares of the firm's stock in a transaction on Tuesday, August 11th. The stock was acquired at an average price of $26.38 per share, for a total transaction of $197,850.00. Following the transaction, the chief accounting officer owned 7,500 shares of the company's stock, valued at $197,850. The trade was a ∞ increase in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website.

Harley-Davidson Trading Up 7.5%

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NYSE:HOG opened at $27.92 on Friday. The company has a quick ratio of 1.70, a current ratio of 1.90 and a debt-to-equity ratio of 0.36. Harley-Davidson, Inc. has a 1-year low of $17.09 and a 1-year high of $31.25. The firm has a market capitalization of $2.91 billion, a price-to-earnings ratio of 17.13, a price-to-earnings-growth ratio of 17.62 and a beta of 1.27. The stock has a fifty day simple moving average of $25.64 and a 200 day simple moving average of $22.85.

Harley-Davidson (NYSE:HOG - Get Free Report) last posted its quarterly earnings data on Thursday, July 23rd. The company reported $0.75 earnings per share for the quarter, topping the consensus estimate of $0.65 by $0.10. The firm had revenue of $1.23 billion for the quarter, compared to analysts' expectations of $1.17 billion. Harley-Davidson had a net margin of 4.78% and a return on equity of 6.28%. The company's quarterly revenue was down 5.9% compared to the same quarter last year. During the same period in the previous year, the company posted $0.88 EPS. Sell-side analysts forecast that Harley-Davidson, Inc. will post 0.51 earnings per share for the current year.

Harley-Davidson Announces Dividend

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The firm also recently announced a quarterly dividend, which was paid on Thursday, June 25th. Shareholders of record on Monday, June 8th were given a $0.1875 dividend. This represents a $0.75 annualized dividend and a yield of 2.7%. The ex-dividend date of this dividend was Monday, June 8th. Harley-Davidson's payout ratio is currently 46.01%.

Analyst Ratings Changes

HOG has been the topic of a number of analyst reports. DA Davidson increased their price objective on Harley-Davidson from $25.00 to $30.00 and gave the company a "buy" rating in a report on Monday, July 6th. UBS Group upped their target price on Harley-Davidson from $19.00 to $26.00 and gave the stock a "neutral" rating in a research report on Monday, May 11th. Morgan Stanley increased their price target on Harley-Davidson from $15.00 to $17.00 and gave the company an "underweight" rating in a report on Tuesday, July 28th. Zacks Research raised shares of Harley-Davidson from a "strong sell" rating to a "hold" rating in a research report on Monday, April 27th. Finally, Wells Fargo & Company boosted their price objective on shares of Harley-Davidson from $15.00 to $19.00 and gave the stock an "underweight" rating in a research note on Wednesday, May 6th. One analyst has rated the stock with a Strong Buy rating, four have issued a Buy rating, five have assigned a Hold rating and two have issued a Sell rating to the company. According to MarketBeat, the stock currently has an average rating of "Hold" and an average target price of $26.11.

Harley-Davidson Rallies 38%, But Analysts See Downside Ahead

Get Our Latest Analysis on HOG

Institutional Inflows and Outflows

Several hedge funds and other institutional investors have recently bought and sold shares of HOG. Aberdeen Wealth Management LLC acquired a new stake in Harley-Davidson during the second quarter worth $29,000. Pinnacle Holdings LLC bought a new stake in Harley-Davidson in the fourth quarter valued at about $30,000. Fifth Third Bancorp raised its position in Harley-Davidson by 48.9% in the fourth quarter. Fifth Third Bancorp now owns 1,764 shares of the company's stock worth $36,000 after purchasing an additional 579 shares in the last quarter. Versant Capital Management Inc lifted its stake in Harley-Davidson by 858.2% during the second quarter. Versant Capital Management Inc now owns 1,629 shares of the company's stock worth $40,000 after purchasing an additional 1,459 shares during the period. Finally, Geneos Wealth Management Inc. boosted its holdings in Harley-Davidson by 153.8% during the first quarter. Geneos Wealth Management Inc. now owns 2,109 shares of the company's stock valued at $53,000 after purchasing an additional 1,278 shares in the last quarter. 85.10% of the stock is owned by institutional investors.

About Harley-Davidson

(Get Free Report)

Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.

In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.