CocaCola (NYSE:KO) CEO James Quincey Sells 337,824 Shares

February 6, 2026 by InsiderTrades.com

Key Points

James Quincey sold 337,824 shares on Feb. 3 at an average price of $77.10 for about $26.05 million, cutting his stake by 49.65% to 342,546 shares, as disclosed on an SEC Form 4.
Analysts are broadly bullish on KO with an average Buy rating, several firms raising targets (Jefferies to $88, Deutsche Bank to $83) and a consensus price target near $80.43 ahead of Q4 results.
Coca‑Cola trades around $78.46 with a market cap of about $337.5 billion, a P/E of ~25.98, a one‑year range of $62.91–$78.86, and roughly 70% institutional ownership.

CocaCola Company (The) (NYSE:KO - Get Free Report) CEO James Quincey sold 337,824 shares of the firm's stock in a transaction dated Tuesday, February 3rd. The stock was sold at an average price of $77.10, for a total transaction of $26,046,230.40. Following the sale, the chief executive officer owned 342,546 shares of the company's stock, valued at approximately $26,410,296.60. The trade was a 49.65% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is available through this hyperlink.

CocaCola Stock Performance

Pepsi Pops as Investors Take Notice of Key Strategic Initiatives

CocaCola stock opened at $78.46 on Friday. The firm has a 50 day simple moving average of $71.21 and a 200-day simple moving average of $69.70. The stock has a market cap of $337.48 billion, a price-to-earnings ratio of 25.98, a price-to-earnings-growth ratio of 3.97 and a beta of 0.36. The company has a debt-to-equity ratio of 1.30, a current ratio of 1.21 and a quick ratio of 1.00. CocaCola Company has a 1-year low of $62.91 and a 1-year high of $78.86.

More CocaCola News

Here are the key news stories impacting CocaCola this week:

Positive Sentiment: Analysts are bullish overall: KO has an average "Buy" rating from analysts, supporting upward momentum ahead of Q4 results. CocaCola Company (The) (NYSE:KO) Receives Average Rating of "Buy" from Analysts
Positive Sentiment: Jefferies raised its price target (reported coverage noted a raise to $88) and analysts have been nudging targets higher, lending price-support and suggesting further upside vs. current levels. Jefferies price target raise report
Positive Sentiment: Deutsche Bank bumped its KO target to $83 and reaffirmed a Buy rating ahead of the quarter, another sign of bullish analyst positioning into earnings. Deutsche Bank Lifts Coca-Cola (KO) Target Ahead of Q4 Earnings
Neutral Sentiment: Street is focused on Q4 metrics — previews and modelers expect KO’s pricing power and margins to be central to the beat/miss debate for EPS and revenue. Investors are watching guidance closely. Seeking Clues to Coca‑Cola (KO) Q4 Earnings
Neutral Sentiment: Investor interest and ownership trends are in focus heading into results — institutional ownership breakdowns and insider holdings are being highlighted. Ahead of Q4 Earnings, Let’s Look at Who Owns Coca‑Cola Stock (KO)
Neutral Sentiment: Analysis pieces on KO’s dividend, pricing power and “all‑weather” strategy are reinforcing the income/defensive narrative that attracts yield-focused buyers. How Dividend Expectations And Pricing Power At Coca‑Cola (KO) Have Changed Its Investment Story
Negative Sentiment: Big insider sale: CEO James Quincey sold 337,824 shares (filed with the SEC), which may raise short‑term investor concern about insider liquidity timing even though such sales can be for diversification or tax planning. SEC Form 4 — Quincey sale
Negative Sentiment: Coca‑Cola will discontinue frozen Minute Maid products in the U.S. and Canada — a small brand/portfolio contraction that may modestly reduce revenues in specialty categories and signals portfolio pruning. Coca‑Cola to discontinue frozen products in US and Canada

Institutional Inflows and Outflows

2 Buffett Stocks to Load Up On—And 1 to Ditch

Institutional investors and hedge funds have recently bought and sold shares of the stock. Vestia Personal Wealth Advisors grew its stake in shares of CocaCola by 3.8% during the fourth quarter. Vestia Personal Wealth Advisors now owns 3,819 shares of the company's stock worth $275,000 after purchasing an additional 140 shares in the last quarter. Apexium Financial LP lifted its holdings in CocaCola by 1.2% during the 3rd quarter. Apexium Financial LP now owns 12,154 shares of the company's stock worth $810,000 after buying an additional 142 shares during the last quarter. Stockman Wealth Management Inc. boosted its position in shares of CocaCola by 1.7% during the 4th quarter. Stockman Wealth Management Inc. now owns 8,901 shares of the company's stock worth $622,000 after acquiring an additional 147 shares in the last quarter. 1ST Source Bank boosted its position in shares of CocaCola by 0.7% during the 4th quarter. 1ST Source Bank now owns 19,766 shares of the company's stock worth $1,382,000 after acquiring an additional 147 shares in the last quarter. Finally, Prosperity Financial Group Inc. increased its holdings in shares of CocaCola by 3.9% in the 3rd quarter. Prosperity Financial Group Inc. now owns 3,957 shares of the company's stock valued at $262,000 after acquiring an additional 148 shares during the last quarter. 70.26% of the stock is owned by institutional investors and hedge funds.

Wall Street Analyst Weigh In

A number of equities analysts recently weighed in on KO shares. Piper Sandler increased their price objective on shares of CocaCola from $80.00 to $81.00 and gave the stock an "overweight" rating in a research report on Wednesday, October 22nd. Weiss Ratings restated a "buy (b-)" rating on shares of CocaCola in a research note on Thursday, January 22nd. Wells Fargo & Company raised their price target on CocaCola from $75.00 to $79.00 and gave the stock an "overweight" rating in a research report on Wednesday, October 22nd. Evercore ISI reiterated an "outperform" rating on shares of CocaCola in a report on Tuesday, October 21st. Finally, Bank of America increased their target price on CocaCola from $78.00 to $80.00 and gave the stock a "buy" rating in a research note on Friday, November 7th. One equities research analyst has rated the stock with a Strong Buy rating and fifteen have issued a Buy rating to the company. According to data from MarketBeat.com, the stock has an average rating of "Buy" and a consensus target price of $80.43.

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About CocaCola

(Get Free Report)

The Coca‑Cola Company (NYSE: KO) is a global beverage manufacturer, marketer and distributor best known for its flagship Coca‑Cola soda. Headquartered in Atlanta, Georgia, the company develops and sells concentrates, syrups and finished beverages across a broad portfolio of brands. Its product range spans sparkling soft drinks, bottled water, sports drinks, juices, ready‑to‑drink teas and coffees, and other still beverages, marketed under both global and regional brand names.

Coca‑Cola's brand portfolio includes widely recognized names such as Coca‑Cola, Diet Coke, Coca‑Cola Zero Sugar, Sprite, Fanta, Minute Maid, Powerade and Dasani, and in recent years the company has expanded into the coffee and premium beverage categories through acquisitions such as Costa Coffee.