Key Points
- Steven Yi sold 8,000 shares on Dec. 24 at an average price of $12.67 (≈$101,360), leaving him with 2,855,330 shares — about a 0.28% reduction in his stake.
- The Dec. 24 sale is part of a run of repeated disposals — Yi completed multiple 8,000‑share sales across November and December, signaling ongoing insider selling.
- MediaAlpha recently beat estimates with $0.26 EPS (vs. $0.21) and $306.5M revenue (up 18.3% YoY), and analysts’ consensus is a Moderate Buy with an average price target of $17.25.
MediaAlpha, Inc. (NYSE:MAX - Get Free Report) insider Steven Yi sold 8,000 shares of MediaAlpha stock in a transaction that occurred on Wednesday, December 24th. The shares were sold at an average price of $12.67, for a total value of $101,360.00. Following the sale, the insider directly owned 2,855,330 shares in the company, valued at $36,177,031.10. This trade represents a 0.28% decrease in their position. The sale was disclosed in a document filed with the SEC, which can be accessed through this link.
Steven Yi also recently made the following trade(s):
- On Monday, December 22nd, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $12.86, for a total value of $102,880.00.
- On Wednesday, December 17th, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $12.82, for a total transaction of $102,560.00.
- On Monday, December 15th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $12.88, for a total transaction of $103,040.00.
- On Wednesday, December 10th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $13.50, for a total transaction of $108,000.00.
- On Monday, December 8th, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $13.07, for a total transaction of $104,560.00.
- On Wednesday, December 3rd, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $13.37, for a total transaction of $106,960.00.
- On Monday, December 1st, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $12.60, for a total transaction of $100,800.00.
- On Wednesday, November 26th, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $12.48, for a total value of $99,840.00.
- On Monday, November 24th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $11.88, for a total value of $95,040.00.
- On Wednesday, November 19th, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $11.72, for a total value of $93,760.00.
MediaAlpha Price Performance
NYSE MAX opened at $12.80 on Tuesday. MediaAlpha, Inc. has a 1-year low of $7.33 and a 1-year high of $13.92. The business has a 50 day simple moving average of $12.56 and a two-hundred day simple moving average of $11.54. The stock has a market capitalization of $833.85 million, a PE ratio of -426.36 and a beta of 1.21.
MediaAlpha (NYSE:MAX - Get Free Report) last posted its earnings results on Wednesday, October 29th. The company reported $0.26 EPS for the quarter, beating analysts' consensus estimates of $0.21 by $0.05. MediaAlpha had a negative return on equity of 71.02% and a negative net margin of 0.10%.The firm had revenue of $306.51 million during the quarter, compared to the consensus estimate of $283.30 million. During the same period in the prior year, the company earned $0.17 EPS. The company's quarterly revenue was up 18.3% compared to the same quarter last year. On average, analysts anticipate that MediaAlpha, Inc. will post 0.48 EPS for the current fiscal year.
Key Headlines Impacting MediaAlpha
Here are the key news stories impacting MediaAlpha this week:
- Negative Sentiment: Steven Yi sold 8,000 shares on Dec. 24 at ~$12.67 (≈$101,360); his post-sale holding remains large (2,855,330 shares), a ~0.28% reduction. SEC Filing
- Negative Sentiment: Steven Yi sold another 8,000 shares on Dec. 22 at ~$12.86 (≈$102,880); again a small (0.28%) trimming of his stake. SEC Filing
- Negative Sentiment: Director Eugene Nonko sold 6,700 shares on Dec. 24 at ~$12.67 (≈$84,889); his holding declined by ~0.42% after this trade. SEC Filing
- Negative Sentiment: Eugene Nonko sold 5,400 shares on Dec. 24 at ~$12.67 (≈$68,418); another small reduction (~0.52%) in his stake. SEC Filing
- Negative Sentiment: Eugene Nonko sold 6,700 shares on Dec. 22 at ~$12.91 (≈$86,497); another small trim reported in the same set of filings. SEC Filing
- Negative Sentiment: Eugene Nonko sold 5,400 shares on Dec. 22 at ~$12.91 (≈$69,714); the trade reduced his ownership by ~0.52%. SEC Filing
Analysts Set New Price Targets
A number of research firms have recently weighed in on MAX. Wall Street Zen upgraded shares of MediaAlpha from a "hold" rating to a "strong-buy" rating in a report on Saturday, November 1st. JPMorgan Chase & Co. upped their price objective on MediaAlpha from $14.00 to $15.00 and gave the company an "overweight" rating in a research report on Thursday, October 30th. Weiss Ratings reiterated a "sell (d)" rating on shares of MediaAlpha in a report on Monday, December 22nd. Canaccord Genuity Group reissued a "buy" rating and set a $15.00 target price on shares of MediaAlpha in a research report on Thursday, October 30th. Finally, Keefe, Bruyette & Woods raised their price target on MediaAlpha from $18.00 to $19.00 and gave the stock an "outperform" rating in a research report on Thursday, October 30th. One equities research analyst has rated the stock with a Strong Buy rating, five have assigned a Buy rating, one has given a Hold rating and one has assigned a Sell rating to the stock. According to MarketBeat, the stock currently has an average rating of "Moderate Buy" and a consensus price target of $17.25.
View Our Latest Research Report on MAX
Institutional Investors Weigh In On MediaAlpha
Several hedge funds and other institutional investors have recently modified their holdings of MAX. Quarry LP boosted its holdings in MediaAlpha by 43.3% during the 3rd quarter. Quarry LP now owns 4,087 shares of the company's stock valued at $47,000 after acquiring an additional 1,234 shares during the period. Tower Research Capital LLC TRC lifted its position in shares of MediaAlpha by 28.0% during the second quarter. Tower Research Capital LLC TRC now owns 5,551 shares of the company's stock worth $61,000 after purchasing an additional 1,213 shares during the last quarter. Raymond James Financial Inc. bought a new stake in shares of MediaAlpha during the second quarter worth $62,000. Semanteon Capital Management LP purchased a new stake in shares of MediaAlpha during the second quarter valued at $110,000. Finally, Pallas Capital Advisors LLC bought a new position in shares of MediaAlpha in the second quarter worth about $111,000. 64.39% of the stock is currently owned by hedge funds and other institutional investors.
MediaAlpha Company Profile
(
Get Free Report)
MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company's platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.
The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.
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