Key Points
- Insider sale: Steven Yi sold 8,000 shares of MediaAlpha on Dec. 29 at an average price of $12.65 for $101,200, leaving him with 2,847,330 shares — a roughly 0.28% reduction in his position.
- Ongoing December selling: The Dec. 29 trade is one of many similar sales by Yi throughout December (multiple 8,000-share lots at prices roughly $12.48–$13.50), indicating a pattern of modest, repeated insider disposals.
- Company and analyst context: MediaAlpha has a market cap of about $846M, reported an EPS of $0.26 (beating estimates) and revenue up 18.3% YoY, while analysts hold a "Moderate Buy" consensus with an average target of $17.25.
MediaAlpha, Inc. (NYSE:MAX - Get Free Report) insider Steven Yi sold 8,000 shares of the stock in a transaction dated Monday, December 29th. The stock was sold at an average price of $12.65, for a total transaction of $101,200.00. Following the transaction, the insider directly owned 2,847,330 shares in the company, valued at $36,018,724.50. This trade represents a 0.28% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this hyperlink.
Steven Yi also recently made the following trade(s):
- On Wednesday, December 31st, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $12.94, for a total transaction of $103,520.00.
- On Wednesday, December 24th, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $12.67, for a total value of $101,360.00.
- On Monday, December 22nd, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $12.86, for a total transaction of $102,880.00.
- On Wednesday, December 17th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $12.82, for a total transaction of $102,560.00.
- On Monday, December 15th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $12.88, for a total value of $103,040.00.
- On Wednesday, December 10th, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $13.50, for a total transaction of $108,000.00.
- On Monday, December 8th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $13.07, for a total value of $104,560.00.
- On Wednesday, December 3rd, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $13.37, for a total transaction of $106,960.00.
- On Monday, December 1st, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $12.60, for a total value of $100,800.00.
- On Wednesday, November 26th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $12.48, for a total transaction of $99,840.00.
MediaAlpha Stock Performance
Shares of MAX stock opened at $12.98 on Thursday. The company has a market capitalization of $845.91 million, a PE ratio of -432.52 and a beta of 1.21. The business's fifty day moving average is $12.63 and its 200 day moving average is $11.56. MediaAlpha, Inc. has a 52-week low of $7.33 and a 52-week high of $13.92.
MediaAlpha (NYSE:MAX - Get Free Report) last released its earnings results on Wednesday, October 29th. The company reported $0.26 EPS for the quarter, beating analysts' consensus estimates of $0.21 by $0.05. The business had revenue of $306.51 million for the quarter, compared to analysts' expectations of $283.30 million. MediaAlpha had a negative return on equity of 71.02% and a negative net margin of 0.10%.The firm's revenue was up 18.3% on a year-over-year basis. During the same quarter in the prior year, the firm earned $0.17 earnings per share. On average, sell-side analysts forecast that MediaAlpha, Inc. will post 0.48 EPS for the current fiscal year.
Trending Headlines about MediaAlpha
Here are the key news stories impacting MediaAlpha this week:
- Positive Sentiment: Brokerages assign an average rating of "Moderate Buy" on MediaAlpha, signaling analyst confidence that could support buying interest and act as a tailwind for the stock. Article Title
- Neutral Sentiment: An unrelated press release from "MAX Power" (different company) appeared under the MAX ticker name; this is not MediaAlpha news but could cause ticker confusion or short-term volume/noise. Investors should ignore that item for MediaAlpha fundamental analysis. Article Title
- Negative Sentiment: Insider selling: Steven Yi reported sales (8,000 shares on Dec. 29 at ~$12.65 and 8,000 shares on Dec. 31 at ~$12.94). The transactions are small relative to his holdings (~0.28% reductions) but are disclosed and may be perceived negatively by the market. SEC filing: Steven Yi Form 4
- Negative Sentiment: Director selling: Eugene Nonko sold multiple lots (6,700 and 5,400 shares on Dec. 29 and Dec. 31 at ~ $12.65–$12.93). Each sale reduced his stake by roughly 0.4–0.5%. While sizes are modest, combined director sales can pressure sentiment, especially given recent stock-levels in the low $13 range. SEC filing: Eugene Nonko Form 4
Institutional Investors Weigh In On MediaAlpha
Several hedge funds have recently modified their holdings of MAX. JPMorgan Chase & Co. boosted its position in MediaAlpha by 95.2% during the 3rd quarter. JPMorgan Chase & Co. now owns 1,058,441 shares of the company's stock valued at $12,045,000 after acquiring an additional 516,195 shares in the last quarter. Jacobs Levy Equity Management Inc. raised its position in shares of MediaAlpha by 19.4% in the 3rd quarter. Jacobs Levy Equity Management Inc. now owns 560,765 shares of the company's stock valued at $6,382,000 after purchasing an additional 91,204 shares during the last quarter. PharVision Advisers LLC acquired a new stake in shares of MediaAlpha during the third quarter worth $279,000. Virtus Advisers LLC grew its stake in MediaAlpha by 316.6% during the 3rd quarter. Virtus Advisers LLC now owns 18,711 shares of the company's stock valued at $213,000 after purchasing an additional 14,220 shares during the last quarter. Finally, Voleon Capital Management LP increased its holdings in MediaAlpha by 77.8% in the 3rd quarter. Voleon Capital Management LP now owns 32,090 shares of the company's stock worth $365,000 after buying an additional 14,042 shares during the period. Hedge funds and other institutional investors own 64.39% of the company's stock.
Analysts Set New Price Targets
MAX has been the subject of a number of recent research reports. Weiss Ratings reiterated a "sell (d)" rating on shares of MediaAlpha in a research note on Monday. The Goldman Sachs Group set a $13.50 target price on shares of MediaAlpha in a research note on Friday, October 31st. Keefe, Bruyette & Woods raised their price target on MediaAlpha from $18.00 to $19.00 and gave the stock an "outperform" rating in a research note on Thursday, October 30th. Zacks Research upgraded shares of MediaAlpha from a "hold" rating to a "strong-buy" rating in a research report on Tuesday, December 2nd. Finally, Wall Street Zen raised shares of MediaAlpha from a "hold" rating to a "strong-buy" rating in a report on Saturday, November 1st. One research analyst has rated the stock with a Strong Buy rating, five have assigned a Buy rating, one has given a Hold rating and one has given a Sell rating to the stock. According to MarketBeat, the company has a consensus rating of "Moderate Buy" and an average target price of $17.25.
Check Out Our Latest Research Report on MAX
MediaAlpha Company Profile
(
Get Free Report)
MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company's platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.
The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.
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