Insider Selling: MediaAlpha (NYSE:MAX) Insider Sells 8,000 Shares of Stock

January 29, 2026 by InsiderTrades.com

Key Points

Steven Yi sold 8,000 shares on Jan. 28 at an average price of $10.57 for $84,560, leaving him with 2,735,330 shares (a 0.29% reduction valued at roughly $28.9M).
Repeated insider selling: Yi has sold multiple 8,000-share blocks across late December and January—about 88,000 shares total—indicating a sustained pattern of dispositions (other directors also reported modest sales).
Context is mixed: the sales are small relative to insiders’ holdings, and MediaAlpha recently posted an EPS beat with ~18% revenue growth, while institutional ownership is high (64%) and analysts’ consensus is a "Moderate Buy" with a $17.25 target.

MediaAlpha, Inc. (NYSE:MAX - Get Free Report) insider Steven Yi sold 8,000 shares of the business's stock in a transaction dated Wednesday, January 28th. The shares were sold at an average price of $10.57, for a total value of $84,560.00. Following the completion of the transaction, the insider directly owned 2,735,330 shares of the company's stock, valued at approximately $28,912,438.10. The trade was a 0.29% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is available at this hyperlink.

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Steven Yi also recently made the following trade(s):

On Monday, January 26th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $10.89, for a total value of $87,120.00.
On Thursday, January 22nd, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $11.20, for a total value of $89,600.00.
On Tuesday, January 20th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $11.20, for a total value of $89,600.00.
On Wednesday, January 14th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $11.69, for a total transaction of $93,520.00.
On Monday, January 12th, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $11.51, for a total transaction of $92,080.00.
On Wednesday, January 7th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $11.66, for a total transaction of $93,280.00.
On Monday, January 5th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $11.98, for a total transaction of $95,840.00.
On Wednesday, December 31st, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $12.94, for a total transaction of $103,520.00.
On Monday, December 29th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $12.65, for a total value of $101,200.00.
On Wednesday, December 24th, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $12.67, for a total value of $101,360.00.

MediaAlpha Price Performance

Shares of MediaAlpha stock opened at $10.48 on Thursday. The firm has a market cap of $682.66 million, a price-to-earnings ratio of -349.05 and a beta of 1.21. The stock's 50-day moving average is $12.27 and its 200-day moving average is $11.67. MediaAlpha, Inc. has a one year low of $7.33 and a one year high of $13.92.

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MediaAlpha (NYSE:MAX - Get Free Report) last announced its earnings results on Wednesday, October 29th. The company reported $0.26 earnings per share (EPS) for the quarter, beating analysts' consensus estimates of $0.21 by $0.05. The business had revenue of $306.51 million for the quarter, compared to analyst estimates of $283.30 million. MediaAlpha had a negative return on equity of 71.02% and a negative net margin of 0.10%.MediaAlpha's revenue for the quarter was up 18.3% compared to the same quarter last year. During the same quarter last year, the firm earned $0.17 EPS. On average, equities analysts expect that MediaAlpha, Inc. will post 0.48 EPS for the current year.

MediaAlpha News Summary

Here are the key news stories impacting MediaAlpha this week:

Positive Sentiment: Recent operational context is supportive: the company beat recent quarterly estimates with revenue growth (~18% YoY) and an EPS beat in its last reported quarter, which provides fundamental support for the shares. Earnings & Revenue Detail
Neutral Sentiment: The disclosed sales are small relative to total insider holdings — both directors/insiders still retain large positions — so the transactions may be routine (liquidity, diversification, tax planning) rather than a signal of company trouble. Relevant SEC filings are available for review. Nonko SEC Filing Yi SEC Filing
Negative Sentiment: Director Eugene Nonko reported multiple sales (Jan. 26 & 28) totaling 24,800 shares at ~ $10.57–$10.87; filings show modest reductions (~0.45–0.57% in individual positions). Nonko Filing
Negative Sentiment: Insider Steven Yi sold 16,000 shares across Jan. 26 & 28 at roughly $10.57–$10.89, also representing small percentage reductions in his stake; public insider sales often trigger short-term selling pressure. Yi Filing

Institutional Inflows and Outflows

Hedge funds and other institutional investors have recently modified their holdings of the company. Millennium Management LLC increased its stake in shares of MediaAlpha by 680.9% during the 3rd quarter. Millennium Management LLC now owns 1,429,556 shares of the company's stock worth $16,268,000 after purchasing an additional 1,246,493 shares during the last quarter. JPMorgan Chase & Co. increased its position in MediaAlpha by 95.2% during the third quarter. JPMorgan Chase & Co. now owns 1,058,441 shares of the company's stock worth $12,045,000 after buying an additional 516,195 shares during the last quarter. Shay Capital LLC increased its position in MediaAlpha by 17.9% during the third quarter. Shay Capital LLC now owns 790,100 shares of the company's stock worth $8,991,000 after buying an additional 120,100 shares during the last quarter. Geode Capital Management LLC raised its stake in MediaAlpha by 5.1% in the second quarter. Geode Capital Management LLC now owns 764,702 shares of the company's stock valued at $8,375,000 after buying an additional 36,949 shares during the period. Finally, Victory Capital Management Inc. lifted its position in shares of MediaAlpha by 1,261.9% in the third quarter. Victory Capital Management Inc. now owns 710,819 shares of the company's stock valued at $8,089,000 after buying an additional 658,625 shares during the last quarter. Institutional investors own 64.39% of the company's stock.

Wall Street Analyst Weigh In

A number of analysts have recently commented on MAX shares. JPMorgan Chase & Co. boosted their price objective on shares of MediaAlpha from $14.00 to $15.00 and gave the stock an "overweight" rating in a research report on Thursday, October 30th. Weiss Ratings reiterated a "sell (d)" rating on shares of MediaAlpha in a research note on Monday, December 29th. Keefe, Bruyette & Woods increased their price objective on shares of MediaAlpha from $18.00 to $19.00 and gave the stock an "outperform" rating in a research note on Thursday, October 30th. Zacks Research cut MediaAlpha from a "strong-buy" rating to a "hold" rating in a report on Wednesday, December 31st. Finally, Wall Street Zen raised MediaAlpha from a "buy" rating to a "strong-buy" rating in a research report on Sunday, January 11th. Five analysts have rated the stock with a Buy rating, two have given a Hold rating and one has issued a Sell rating to the stock. According to MarketBeat.com, the stock presently has a consensus rating of "Moderate Buy" and a consensus price target of $17.25.

Read Our Latest Analysis on MediaAlpha

About MediaAlpha

(Get Free Report)

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company's platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.