Steven Yi Sells 4,000 Shares of MediaAlpha (NYSE:MAX) Stock

Key Points

  • Steven Yi sold 4,000 MediaAlpha shares on Feb. 11 at $7.99, trimming his position by 0.15% to 2,703,330 shares worth about $21.6M.
  • The Feb. 11 sale is part of a string of recent insider sales — Yi disposed of multiple 4,000–8,000 share tranches in January–February at prices roughly between $7.99 and $11.69.
  • MediaAlpha recently opened around $7.67, trades below its 50- and 200-day moving averages (~$11.59), has a market cap near $500M, and carries an average analyst rating of Hold with a $17.25 average price target.

MediaAlpha, Inc. (NYSE:MAX - Get Free Report) insider Steven Yi sold 4,000 shares of the business's stock in a transaction that occurred on Wednesday, February 11th. The stock was sold at an average price of $7.99, for a total transaction of $31,960.00. Following the completion of the transaction, the insider owned 2,703,330 shares of the company's stock, valued at $21,599,606.70. This trade represents a 0.15% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available through this hyperlink.

Steven Yi also recently made the following trade(s):

  • On Monday, February 9th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $8.74, for a total value of $34,960.00.
  • On Wednesday, February 4th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $8.94, for a total value of $35,760.00.
  • On Monday, February 2nd, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $10.32, for a total value of $82,560.00.
  • On Wednesday, January 28th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $10.57, for a total value of $84,560.00.
  • On Monday, January 26th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $10.89, for a total value of $87,120.00.
  • On Thursday, January 22nd, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $11.20, for a total transaction of $89,600.00.
  • On Tuesday, January 20th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $11.20, for a total transaction of $89,600.00.
  • On Wednesday, January 14th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $11.69, for a total transaction of $93,520.00.
  • On Monday, January 12th, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $11.51, for a total transaction of $92,080.00.
  • On Wednesday, January 7th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $11.66, for a total transaction of $93,280.00.

MediaAlpha Stock Performance




Shares of MediaAlpha stock opened at $7.67 on Thursday. The firm has a fifty day moving average of $11.59 and a two-hundred day moving average of $11.57. The stock has a market capitalization of $499.74 million, a price-to-earnings ratio of -255.51 and a beta of 1.29. MediaAlpha, Inc. has a 52 week low of $7.33 and a 52 week high of $13.92.

Wall Street Analyst Weigh In

Several equities analysts have recently issued reports on the company. JPMorgan Chase & Co. boosted their target price on MediaAlpha from $14.00 to $15.00 and gave the stock an "overweight" rating in a research report on Thursday, October 30th. Zacks Research lowered shares of MediaAlpha from a "hold" rating to a "strong sell" rating in a research note on Thursday, January 29th. Keefe, Bruyette & Woods boosted their price objective on shares of MediaAlpha from $18.00 to $19.00 and gave the company an "outperform" rating in a report on Thursday, October 30th. Wall Street Zen upgraded shares of MediaAlpha from a "buy" rating to a "strong-buy" rating in a report on Sunday, January 11th. Finally, Weiss Ratings reissued a "sell (d)" rating on shares of MediaAlpha in a research report on Monday, December 29th. Five investment analysts have rated the stock with a Buy rating, one has issued a Hold rating and two have issued a Sell rating to the company's stock. According to MarketBeat, the company presently has an average rating of "Hold" and an average price target of $17.25.

Read Our Latest Stock Analysis on MediaAlpha

Institutional Inflows and Outflows

A number of institutional investors have recently bought and sold shares of the stock. Millennium Management LLC increased its position in shares of MediaAlpha by 680.9% during the third quarter. Millennium Management LLC now owns 1,429,556 shares of the company's stock worth $16,268,000 after acquiring an additional 1,246,493 shares in the last quarter. JPMorgan Chase & Co. boosted its stake in MediaAlpha by 29.2% in the 4th quarter. JPMorgan Chase & Co. now owns 1,367,896 shares of the company's stock worth $17,714,000 after purchasing an additional 309,455 shares during the period. Shay Capital LLC boosted its stake in MediaAlpha by 17.9% in the 3rd quarter. Shay Capital LLC now owns 790,100 shares of the company's stock worth $8,991,000 after purchasing an additional 120,100 shares during the period. Geode Capital Management LLC increased its holdings in MediaAlpha by 1.0% during the 4th quarter. Geode Capital Management LLC now owns 777,304 shares of the company's stock worth $10,068,000 after purchasing an additional 7,530 shares in the last quarter. Finally, Victory Capital Management Inc. lifted its holdings in shares of MediaAlpha by 1,261.9% in the third quarter. Victory Capital Management Inc. now owns 710,819 shares of the company's stock valued at $8,089,000 after purchasing an additional 658,625 shares in the last quarter. Institutional investors own 64.39% of the company's stock.

MediaAlpha Company Profile

(Get Free Report)

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company's platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.

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