Key Points
- Steven Yi sold 12,748 shares of MediaAlpha on Feb. 25 at an average price of $9.69 for $123,528, leaving him with 2,688,876 shares (a 0.47% ownership decrease) and joining a string of insider sales since late January.
- MediaAlpha reported an earnings beat (EPS $0.50 vs. $0.25 expected) despite slightly lower revenue, and the stock trades near $9.66 with a market cap of about $629M amid mixed analyst price-target revisions and rising short interest.
MediaAlpha, Inc. (NYSE:MAX - Get Free Report) insider Steven Yi sold 4,000 shares of MediaAlpha stock in a transaction on Monday, February 23rd. The shares were sold at an average price of $7.75, for a total value of $31,000.00. Following the completion of the sale, the insider directly owned 2,705,624 shares of the company's stock, valued at $20,968,586. This trade represents a 0.15% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is accessible through the SEC website.
Steven Yi also recently made the following trade(s):
- On Wednesday, February 25th, Steven Yi sold 12,748 shares of MediaAlpha stock. The stock was sold at an average price of $9.69, for a total value of $123,528.12.
- On Thursday, February 19th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $7.29, for a total transaction of $29,160.00.
- On Tuesday, February 17th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $7.16, for a total transaction of $28,640.00.
- On Wednesday, February 11th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $7.99, for a total value of $31,960.00.
- On Monday, February 9th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $8.74, for a total value of $34,960.00.
- On Wednesday, February 4th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $8.94, for a total value of $35,760.00.
- On Monday, February 2nd, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $10.32, for a total value of $82,560.00.
- On Wednesday, January 28th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $10.57, for a total transaction of $84,560.00.
- On Monday, January 26th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $10.89, for a total value of $87,120.00.
- On Thursday, January 22nd, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $11.20, for a total transaction of $89,600.00.
MediaAlpha Stock Up 2.4%
NYSE:MAX traded up $0.24 during mid-day trading on Thursday, hitting $9.84. 493,614 shares of the company traded hands, compared to its average volume of 878,754. The stock's fifty day moving average price is $10.53 and its 200-day moving average price is $11.40. The firm has a market cap of $640.95 million, a price-to-earnings ratio of 25.22 and a beta of 1.29. MediaAlpha, Inc. has a one year low of $7.09 and a one year high of $13.92.
MediaAlpha (NYSE:MAX - Get Free Report) last released its earnings results on Monday, February 23rd. The company reported $0.50 earnings per share for the quarter, beating the consensus estimate of $0.25 by $0.25. The firm had revenue of $291.16 million for the quarter, compared to the consensus estimate of $296.42 million. MediaAlpha had a negative return on equity of 132.73% and a net margin of 2.30%.The company's revenue for the quarter was down 3.2% compared to the same quarter last year. During the same quarter in the previous year, the company posted $0.08 EPS. Equities analysts predict that MediaAlpha, Inc. will post 0.48 EPS for the current year.
Key Headlines Impacting MediaAlpha
Here are the key news stories impacting MediaAlpha this week:
- Positive Sentiment: Q4 earnings beat on EPS (reported $0.50 vs. $0.25 consensus) and shares initially gapped up on the report, which is driving near-term bullish sentiment and momentum. Shares Gap Up on Strong Earnings
- Positive Sentiment: Zacks Research upgraded MAX from "strong sell" to "strong buy," a retail/quant-attracting action that can support further buying interest. Zacks Upgrade
- Positive Sentiment: Unusually large call-option volume (over 6,000 calls traded) signals short-term bullish positioning by options traders that can amplify upside if the stock keeps moving.
- Neutral Sentiment: JPMorgan trimmed its price target (from $15 to $11) but maintained an "overweight" stance — this reduces upside vs. prior targets but still leaves institutional-level support; watch for further analyst nuance. JPMorgan PT note
- Negative Sentiment: Insider and director selling: multiple Form 4 filings show recent sales by Steven Yi and director Eugene Nonko on Feb. 23–25. While insiders still hold large stakes, sustained selling can weigh on investor sentiment. SEC Form 4
- Negative Sentiment: An independent write-up highlights a pessimistic JPMorgan forecast in broader coverage — negative commentary can pressure sentiment if it leads to downgrades or reduced flows. JPMorgan Pessimistic Forecast
- Negative Sentiment: Keefe, Bruyette & Woods lowered its price target to $16, trimming longer-run analyst optimism and potentially limiting upside for investors who follow that shop. KBW PT Cut
- Negative Sentiment: Short interest jumped ~78.9% (to ~3.19M shares as of Feb. 13), increasing bearish positioning and the potential for sharper moves or volatility if shorts adjust or cover.
Hedge Funds Weigh In On MediaAlpha
Several large investors have recently bought and sold shares of MAX. Intech Investment Management LLC raised its stake in shares of MediaAlpha by 6.4% in the second quarter. Intech Investment Management LLC now owns 18,502 shares of the company's stock valued at $203,000 after acquiring an additional 1,105 shares during the last quarter. Hsbc Holdings PLC increased its holdings in MediaAlpha by 2.3% during the 2nd quarter. Hsbc Holdings PLC now owns 51,550 shares of the company's stock worth $561,000 after purchasing an additional 1,144 shares in the last quarter. Tower Research Capital LLC TRC grew its position in MediaAlpha by 28.0% in the second quarter. Tower Research Capital LLC TRC now owns 5,551 shares of the company's stock valued at $61,000 after purchasing an additional 1,213 shares in the last quarter. Quarry LP increased its stake in shares of MediaAlpha by 43.3% during the 3rd quarter. Quarry LP now owns 4,087 shares of the company's stock worth $47,000 after purchasing an additional 1,234 shares during the last quarter. Finally, Corton Capital Inc. lifted its holdings in MediaAlpha by 8.2% during the 2nd quarter. Corton Capital Inc. now owns 18,865 shares of the company's stock valued at $207,000 after purchasing an additional 1,425 shares during the last quarter. 64.39% of the stock is currently owned by institutional investors and hedge funds.
Analyst Ratings Changes
MAX has been the subject of a number of recent analyst reports. Zacks Research raised MediaAlpha from a "strong sell" rating to a "strong-buy" rating in a research report on Tuesday. Royal Bank Of Canada lowered their target price on MediaAlpha from $18.00 to $11.00 and set an "outperform" rating on the stock in a report on Tuesday. Canaccord Genuity Group restated a "buy" rating and issued a $15.00 price target on shares of MediaAlpha in a report on Thursday, October 30th. Keefe, Bruyette & Woods cut their price objective on MediaAlpha from $19.00 to $16.00 and set an "outperform" rating on the stock in a research report on Tuesday. Finally, Weiss Ratings reiterated a "sell (d)" rating on shares of MediaAlpha in a research note on Monday, December 29th. One analyst has rated the stock with a Strong Buy rating, five have issued a Buy rating, one has issued a Hold rating and one has issued a Sell rating to the stock. Based on data from MarketBeat.com, MediaAlpha has a consensus rating of "Moderate Buy" and an average target price of $14.58.
View Our Latest Stock Analysis on MediaAlpha
About MediaAlpha
(
Get Free Report)
MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company's platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.
The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.
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