Key Points
- Steven Yi sold 39,252 shares on March 2 at an average price of $9.99 for about $392,127, trimming his stake by 1.46% to 2,649,624 shares (valued ≈ $26.47M).
- Additional insider selling continued in early March—Yi made multiple follow-on sales (including 8,000 shares on March 3) and director Eugene Nonko sold large blocks (e.g., 59,202 and 48,801 shares), signaling notable management selling activity.
- Company fundamentals/momentum: MediaAlpha beat EPS expectations ($0.50 vs $0.25) but saw revenue dip 3.2% YoY to $291.16M; the stock traded around $10.51 (up ~2.5%), and analysts show a consensus "Moderate Buy" with an average target of $14.58.
MediaAlpha, Inc. (NYSE:MAX - Get Free Report) insider Steven Yi sold 39,252 shares of the stock in a transaction on Monday, March 2nd. The shares were sold at an average price of $9.99, for a total value of $392,127.48. Following the completion of the sale, the insider directly owned 2,649,624 shares of the company's stock, valued at $26,469,743.76. The trade was a 1.46% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is available through this link.
Steven Yi also recently made the following trade(s):
- On Tuesday, March 3rd, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $10.03, for a total transaction of $80,240.00.
- On Wednesday, February 25th, Steven Yi sold 12,748 shares of MediaAlpha stock. The stock was sold at an average price of $9.69, for a total transaction of $123,528.12.
- On Monday, February 23rd, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $7.75, for a total transaction of $31,000.00.
- On Thursday, February 19th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $7.29, for a total transaction of $29,160.00.
- On Tuesday, February 17th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $7.16, for a total transaction of $28,640.00.
- On Wednesday, February 11th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $7.99, for a total transaction of $31,960.00.
- On Monday, February 9th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $8.74, for a total transaction of $34,960.00.
- On Wednesday, February 4th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $8.94, for a total value of $35,760.00.
- On Monday, February 2nd, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $10.32, for a total value of $82,560.00.
- On Wednesday, January 28th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $10.57, for a total value of $84,560.00.
MediaAlpha Stock Up 2.5%
MAX stock traded up $0.26 during midday trading on Thursday, hitting $10.51. The company's stock had a trading volume of 33,799 shares, compared to its average volume of 926,128. The stock has a market cap of $677.90 million, a price-to-earnings ratio of 26.95 and a beta of 1.30. The stock's 50-day moving average price is $10.26 and its 200 day moving average price is $11.40. MediaAlpha, Inc. has a 1 year low of $7.09 and a 1 year high of $13.92.
MediaAlpha (NYSE:MAX - Get Free Report) last announced its earnings results on Monday, February 23rd. The company reported $0.50 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.25 by $0.25. The firm had revenue of $291.16 million during the quarter, compared to analyst estimates of $296.42 million. MediaAlpha had a negative return on equity of 132.73% and a net margin of 2.30%.The business's revenue was down 3.2% compared to the same quarter last year. During the same period last year, the firm posted $0.08 EPS. As a group, equities analysts forecast that MediaAlpha, Inc. will post 0.48 earnings per share for the current fiscal year.
More MediaAlpha News
Here are the key news stories impacting MediaAlpha this week:
- Negative Sentiment: Steven Yi sold 8,000 shares at an average price of $10.03 (≈$80,240), reducing his stake slightly while still holding ~2.64M shares. SEC Form 4 - Steven Yi sale (Mar 3)
- Negative Sentiment: Steven Yi also sold 39,252 shares at an average price of $9.99 (≈$392,127), bringing his two‑day total to ~47,252 shares sold (~$472k). SEC Form 4 - Steven Yi sale (Mar 2)
- Negative Sentiment: Director Eugene Nonko sold 59,202 shares at ~$10.01 (≈$592,612), a larger block that trimmed his holding by ~4.07%. SEC Form 4 - Eugene Nonko sale (Mar 2)
- Negative Sentiment: Eugene Nonko sold 48,801 shares at ~$10.01 (≈$488,498) on the same day, further reducing his position (~5.16% in that filing). SEC Form 4 - Eugene Nonko sale (Mar 2)
- Negative Sentiment: Eugene Nonko sold 6,700 shares at $10.05 (≈$67,335) on Mar 3, and also sold 5,400 shares at $10.05 (≈$54,270) the same day — smaller follow-on blocks noted in the filings. SEC Form 4 - Eugene Nonko sales (Mar 3)
Hedge Funds Weigh In On MediaAlpha
A number of large investors have recently made changes to their positions in the stock. Pacer Advisors Inc. raised its stake in shares of MediaAlpha by 6.7% during the 4th quarter. Pacer Advisors Inc. now owns 263,024 shares of the company's stock valued at $3,406,000 after purchasing an additional 16,597 shares during the period. Invesco Ltd. grew its holdings in MediaAlpha by 32.1% during the 4th quarter. Invesco Ltd. now owns 26,024 shares of the company's stock valued at $337,000 after buying an additional 6,319 shares in the last quarter. Mercer Global Advisors Inc. ADV grew its holdings in MediaAlpha by 32.1% during the 4th quarter. Mercer Global Advisors Inc. ADV now owns 16,960 shares of the company's stock valued at $220,000 after buying an additional 4,120 shares in the last quarter. State of Tennessee Department of Treasury bought a new stake in shares of MediaAlpha during the fourth quarter valued at about $167,000. Finally, Mackenzie Financial Corp lifted its holdings in shares of MediaAlpha by 184.3% in the fourth quarter. Mackenzie Financial Corp now owns 42,975 shares of the company's stock worth $559,000 after buying an additional 27,858 shares in the last quarter. 64.39% of the stock is owned by institutional investors.
Analyst Ratings Changes
A number of research firms have recently weighed in on MAX. The Goldman Sachs Group reduced their target price on shares of MediaAlpha from $13.50 to $11.50 and set a "neutral" rating for the company in a research report on Tuesday, February 24th. Weiss Ratings upgraded MediaAlpha from a "sell (d)" rating to a "hold (c-)" rating in a research note on Wednesday, February 25th. Keefe, Bruyette & Woods decreased their target price on MediaAlpha from $19.00 to $16.00 and set an "outperform" rating for the company in a research report on Tuesday, February 24th. Wall Street Zen raised MediaAlpha from a "buy" rating to a "strong-buy" rating in a research report on Sunday, January 11th. Finally, Royal Bank Of Canada cut their price target on MediaAlpha from $18.00 to $11.00 and set an "outperform" rating for the company in a research note on Tuesday, February 24th. One investment analyst has rated the stock with a Strong Buy rating, five have issued a Buy rating and two have issued a Hold rating to the company's stock. Based on data from MarketBeat.com, the stock presently has an average rating of "Moderate Buy" and an average target price of $14.58.
View Our Latest Stock Report on MAX
MediaAlpha Company Profile
(
Get Free Report)
MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company's platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.
The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.
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