Key Points
- Keith Cramer sold 10,000 shares of MediaAlpha on March 16 at an average price of $9.89 for $98,900, trimming his stake by about 3.16% to 306,754 shares; this follows two prior 10,000-share sales in January and February.
- MediaAlpha reported quarterly EPS of $0.50, beating the $0.25 consensus while revenue of $291.16M missed estimates and fell 3.2% year-over-year, and analysts retain a "Moderate Buy" consensus even as several firms (RBC, KBW, JPMorgan) lowered price targets.
MediaAlpha, Inc. (NYSE:MAX - Get Free Report) insider Steven Yi sold 4,000 shares of the firm's stock in a transaction dated Monday, March 16th. The shares were sold at an average price of $9.93, for a total transaction of $39,720.00. Following the transaction, the insider directly owned 3,064,474 shares in the company, valued at $30,430,226.82. The trade was a 0.13% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this hyperlink.
Steven Yi also recently made the following trade(s):
- On Tuesday, March 17th, Steven Yi sold 5,227 shares of MediaAlpha stock. The stock was sold at an average price of $9.94, for a total transaction of $51,956.38.
- On Tuesday, March 10th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.75, for a total transaction of $39,000.00.
- On Monday, March 9th, Steven Yi sold 5,650 shares of MediaAlpha stock. The stock was sold at an average price of $9.86, for a total transaction of $55,709.00.
- On Tuesday, March 3rd, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $10.03, for a total value of $80,240.00.
- On Monday, March 2nd, Steven Yi sold 39,252 shares of MediaAlpha stock. The stock was sold at an average price of $9.99, for a total value of $392,127.48.
- On Wednesday, February 25th, Steven Yi sold 12,748 shares of MediaAlpha stock. The stock was sold at an average price of $9.69, for a total value of $123,528.12.
- On Monday, February 23rd, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $7.75, for a total value of $31,000.00.
- On Thursday, February 19th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $7.29, for a total value of $29,160.00.
- On Tuesday, February 17th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $7.16, for a total value of $28,640.00.
- On Wednesday, February 11th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $7.99, for a total transaction of $31,960.00.
MediaAlpha Stock Performance
Shares of NYSE:MAX opened at $9.68 on Wednesday. The company has a market capitalization of $624.00 million, a P/E ratio of 24.81 and a beta of 1.30. The company's 50-day moving average is $9.78 and its 200 day moving average is $11.38. MediaAlpha, Inc. has a fifty-two week low of $7.09 and a fifty-two week high of $13.92.
MediaAlpha (NYSE:MAX - Get Free Report) last posted its quarterly earnings data on Monday, February 23rd. The company reported $0.50 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $0.25 by $0.25. MediaAlpha had a net margin of 2.30% and a negative return on equity of 132.73%. The business had revenue of $291.16 million during the quarter, compared to the consensus estimate of $296.42 million. During the same quarter last year, the company posted $0.08 earnings per share. The firm's quarterly revenue was down 3.2% compared to the same quarter last year. As a group, research analysts predict that MediaAlpha, Inc. will post 0.48 earnings per share for the current year.
Key MediaAlpha News
Here are the key news stories impacting MediaAlpha this week:
- Positive Sentiment: Analyst/brokerage sentiment remains constructive — consensus coverage shows a "Moderate Buy" view, which supports demand from retail and institutional buyers and can help limit downside after weak quarters. Read More.
- Positive Sentiment: Technical breakout — MAX recently cleared its 50‑day moving average, a short‑term bullish signal that can attract momentum traders and algos. That technical move likely contributed to intraday buying interest. Read More.
- Neutral Sentiment: Q4 results context — MediaAlpha reported an EPS beat but a slight revenue shortfall in late February; the earnings beat supports the stock, but mixed top‑line trends temper enthusiasm. Market commentary on whether to buy/sell/hold reflects that nuance. Read More.
- Neutral Sentiment: Multiple small director/insider sales — Director Eugene Nonko filed several small sales (hundreds to low thousands of shares). Sizes are modest relative to his holdings and look like routine rebalancing rather than a firm vote of no confidence. Read More.
- Negative Sentiment: CRO Keith Cramer sold 10,000 shares (~3.16% reduction of his holding) at about $9.89 — a larger insider sale that some investors interpret negatively and which can add short‑term selling pressure or sentiment risk. Read More.
- Negative Sentiment: Other executive sales — Insider Steven Yi sold several thousand shares (transactions ~ $40k–$52k each); though he retains a large stake, the sales add to the volume of insider liquidity and could be viewed unfavorably in the short term. Read More.
Institutional Investors Weigh In On MediaAlpha
Institutional investors and hedge funds have recently modified their holdings of the company. Caitong International Asset Management Co. Ltd increased its holdings in MediaAlpha by 5,900.0% during the 4th quarter. Caitong International Asset Management Co. Ltd now owns 2,160 shares of the company's stock worth $28,000 after acquiring an additional 2,124 shares during the period. Rockefeller Capital Management L.P. boosted its holdings in MediaAlpha by 9,917.9% in the 4th quarter. Rockefeller Capital Management L.P. now owns 2,805 shares of the company's stock valued at $36,000 after purchasing an additional 2,777 shares during the period. Quarry LP grew its position in shares of MediaAlpha by 43.3% during the 3rd quarter. Quarry LP now owns 4,087 shares of the company's stock valued at $47,000 after purchasing an additional 1,234 shares in the last quarter. Strs Ohio purchased a new position in shares of MediaAlpha during the 4th quarter valued at $49,000. Finally, Tower Research Capital LLC TRC increased its holdings in shares of MediaAlpha by 28.0% in the second quarter. Tower Research Capital LLC TRC now owns 5,551 shares of the company's stock worth $61,000 after purchasing an additional 1,213 shares during the period. 64.39% of the stock is owned by hedge funds and other institutional investors.
Analyst Ratings Changes
Several equities analysts have weighed in on MAX shares. Keefe, Bruyette & Woods reduced their price objective on MediaAlpha from $19.00 to $16.00 and set an "outperform" rating for the company in a report on Tuesday, February 24th. Zacks Research upgraded MediaAlpha from a "strong sell" rating to a "strong-buy" rating in a research note on Tuesday, February 24th. The Goldman Sachs Group lowered their price objective on MediaAlpha from $13.50 to $11.50 and set a "neutral" rating on the stock in a research note on Tuesday, February 24th. Royal Bank Of Canada dropped their price objective on shares of MediaAlpha from $18.00 to $11.00 and set an "outperform" rating on the stock in a report on Tuesday, February 24th. Finally, Weiss Ratings upgraded shares of MediaAlpha from a "sell (d)" rating to a "hold (c-)" rating in a research report on Wednesday, February 25th. One analyst has rated the stock with a Strong Buy rating, five have assigned a Buy rating and two have issued a Hold rating to the company's stock. According to MarketBeat.com, the company presently has an average rating of "Moderate Buy" and an average price target of $14.58.
View Our Latest Report on MAX
MediaAlpha Company Profile
(
Get Free Report)
MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company's platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.
The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.
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