MediaAlpha, Inc. (NYSE:MAX - Get Free Report) insider Steven Yi sold 4,000 shares of MediaAlpha stock in a transaction that occurred on Wednesday, April 22nd. The shares were sold at an average price of $9.88, for a total transaction of $39,520.00. Following the transaction, the insider directly owned 2,958,657 shares in the company, valued at $29,231,531.16. This represents a 0.14% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards.
Steven Yi also recently made the following trade(s):
- On Tuesday, April 21st, Steven Yi sold 16,047 shares of MediaAlpha stock. The stock was sold at an average price of $10.08, for a total value of $161,753.76.
- On Monday, April 20th, Steven Yi sold 28,543 shares of MediaAlpha stock. The stock was sold at an average price of $10.06, for a total value of $287,142.58.
- On Wednesday, April 15th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.68, for a total value of $38,720.00.
- On Monday, April 13th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.07, for a total value of $36,280.00.
- On Wednesday, April 8th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.78, for a total value of $39,120.00.
- On Monday, April 6th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.34, for a total value of $37,360.00.
- On Wednesday, April 1st, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.15, for a total value of $36,600.00.
- On Monday, March 30th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.23, for a total value of $36,920.00.
- On Wednesday, March 25th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.42, for a total value of $37,680.00.
- On Monday, March 23rd, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.67, for a total transaction of $38,680.00.
MediaAlpha Stock Performance
MAX opened at $9.81 on Thursday. The stock has a market capitalization of $632.87 million, a price-to-earnings ratio of 25.16 and a beta of 1.39. The company has a fifty day moving average of $9.31 and a 200 day moving average of $10.90. MediaAlpha, Inc. has a fifty-two week low of $7.09 and a fifty-two week high of $13.92.
MediaAlpha (NYSE:MAX - Get Free Report) last posted its earnings results on Monday, February 23rd. The company reported $0.50 earnings per share for the quarter, beating the consensus estimate of $0.25 by $0.25. The company had revenue of $291.16 million during the quarter, compared to analysts' expectations of $296.42 million. MediaAlpha had a net margin of 2.30% and a negative return on equity of 132.73%. MediaAlpha's quarterly revenue was down 3.2% on a year-over-year basis. During the same period last year, the company posted $0.08 earnings per share. On average, equities research analysts forecast that MediaAlpha, Inc. will post 1.13 earnings per share for the current year.
Analyst Ratings Changes
MAX has been the topic of a number of research reports. Weiss Ratings raised MediaAlpha from a "sell (d)" rating to a "hold (c-)" rating in a research note on Wednesday, February 25th. Royal Bank Of Canada reduced their price objective on MediaAlpha from $18.00 to $11.00 and set an "outperform" rating on the stock in a research note on Tuesday, February 24th. JPMorgan Chase & Co. reduced their price objective on MediaAlpha from $15.00 to $11.00 and set an "overweight" rating on the stock in a research note on Tuesday, February 24th. The Goldman Sachs Group reduced their price objective on MediaAlpha from $13.50 to $11.50 and set a "neutral" rating on the stock in a research note on Tuesday, February 24th. Finally, Zacks Research downgraded MediaAlpha from a "strong-buy" rating to a "hold" rating in a research note on Wednesday, March 25th. Four analysts have rated the stock with a Buy rating and three have issued a Hold rating to the company. Based on data from MarketBeat, MediaAlpha currently has an average rating of "Moderate Buy" and an average price target of $12.70.
Read Our Latest Stock Analysis on MAX
Institutional Trading of MediaAlpha
Hedge funds have recently made changes to their positions in the business. Caitong International Asset Management Co. Ltd raised its position in shares of MediaAlpha by 5,900.0% during the 4th quarter. Caitong International Asset Management Co. Ltd now owns 2,160 shares of the company's stock valued at $28,000 after buying an additional 2,124 shares in the last quarter. Rockefeller Capital Management L.P. raised its position in shares of MediaAlpha by 9,917.9% during the 4th quarter. Rockefeller Capital Management L.P. now owns 2,805 shares of the company's stock valued at $36,000 after buying an additional 2,777 shares in the last quarter. Quarry LP raised its position in shares of MediaAlpha by 43.3% during the 3rd quarter. Quarry LP now owns 4,087 shares of the company's stock valued at $47,000 after buying an additional 1,234 shares in the last quarter. Strs Ohio bought a new stake in MediaAlpha in the fourth quarter worth $49,000. Finally, Tower Research Capital LLC TRC lifted its position in MediaAlpha by 28.0% in the second quarter. Tower Research Capital LLC TRC now owns 5,551 shares of the company's stock worth $61,000 after buying an additional 1,213 shares during the last quarter. 64.39% of the stock is currently owned by hedge funds and other institutional investors.
MediaAlpha News Summary
Here are the key news stories impacting MediaAlpha this week:
- Neutral Sentiment: Multiple insider sales were executed under pre-arranged Rule 10b5-1 plans and were disclosed as being made to cover tax-withholding on vested equity awards; this reduces the likelihood the trades reflect discretionary confidence changes by insiders. Nonko & related Form 4s Yi Form 4
- Negative Sentiment: Director Eugene Nonko sold a total of 111,819 shares across April 20–21, 2026 (approximate proceeds $1.12M; average sale prices ~$10.04–$10.09). Large director selling—even if planned—can create short-term share supply and be perceived negatively by some investors. Eugene Nonko Form 4
- Negative Sentiment: Insider Steven Yi sold 48,590 shares across April 20–22, 2026 (approximate proceeds $488k; average sale prices near $10.06–$10.08). Combined with other insider liquidations, the activity increases near-term downward pressure and market attention. Steven Yi Form 4
MediaAlpha Company Profile
(
Get Free Report)
MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company's platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.
The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.
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