Steven Yi Sells 6,565 Shares of MediaAlpha (NYSE:MAX) Stock

April 30, 2026 by InsiderTrades.com

Key Points

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MediaAlpha, Inc. (NYSE:MAX - Get Free Report) insider Steven Yi sold 6,565 shares of the business's stock in a transaction dated Tuesday, April 28th. The shares were sold at an average price of $10.00, for a total transaction of $65,650.00. Following the completion of the transaction, the insider owned 2,918,429 shares in the company, valued at $29,184,290. The trade was a 0.22% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

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Steven Yi also recently made the following trade(s):

On Wednesday, April 29th, Steven Yi sold 26,739 shares of MediaAlpha stock. The shares were sold at an average price of $10.00, for a total transaction of $267,390.00.
On Monday, April 27th, Steven Yi sold 33,663 shares of MediaAlpha stock. The shares were sold at an average price of $9.99, for a total transaction of $336,293.37.
On Wednesday, April 22nd, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.88, for a total transaction of $39,520.00.
On Tuesday, April 21st, Steven Yi sold 16,047 shares of MediaAlpha stock. The stock was sold at an average price of $10.08, for a total transaction of $161,753.76.
On Monday, April 20th, Steven Yi sold 28,543 shares of MediaAlpha stock. The stock was sold at an average price of $10.06, for a total transaction of $287,142.58.
On Wednesday, April 15th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.68, for a total transaction of $38,720.00.
On Monday, April 13th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.07, for a total transaction of $36,280.00.
On Wednesday, April 8th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.78, for a total transaction of $39,120.00.
On Monday, April 6th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.34, for a total transaction of $37,360.00.
On Wednesday, April 1st, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.15, for a total transaction of $36,600.00.

MediaAlpha Price Performance

Shares of MAX opened at $10.00 on Thursday. MediaAlpha, Inc. has a one year low of $7.09 and a one year high of $13.92. The company has a 50-day simple moving average of $9.56 and a two-hundred day simple moving average of $10.86. The firm has a market capitalization of $645.09 million, a PE ratio of 25.65 and a beta of 1.39.

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MediaAlpha (NYSE:MAX - Get Free Report) last issued its quarterly earnings data on Wednesday, April 29th. The company reported $0.21 EPS for the quarter, missing the consensus estimate of $0.25 by ($0.04). MediaAlpha had a negative return on equity of 132.73% and a net margin of 2.30%.The company had revenue of $310.00 million during the quarter, compared to analysts' expectations of $298.91 million. During the same quarter last year, the business earned ($0.04) earnings per share. The business's quarterly revenue was up 17.3% on a year-over-year basis. Analysts expect that MediaAlpha, Inc. will post 1.13 EPS for the current fiscal year.

Analyst Upgrades and Downgrades

Several analysts have commented on MAX shares. Royal Bank Of Canada lowered their price objective on shares of MediaAlpha from $18.00 to $11.00 and set an "outperform" rating for the company in a report on Tuesday, February 24th. JPMorgan Chase & Co. cut their price objective on shares of MediaAlpha from $15.00 to $11.00 and set an "overweight" rating on the stock in a report on Tuesday, February 24th. Weiss Ratings upgraded shares of MediaAlpha from a "sell (d)" rating to a "hold (c-)" rating in a report on Wednesday, February 25th. The Goldman Sachs Group cut their price objective on shares of MediaAlpha from $13.50 to $11.50 and set a "neutral" rating on the stock in a report on Tuesday, February 24th. Finally, Zacks Research cut shares of MediaAlpha from a "strong-buy" rating to a "hold" rating in a report on Wednesday, March 25th. Four research analysts have rated the stock with a Buy rating and three have issued a Hold rating to the stock. Based on data from MarketBeat, the company presently has an average rating of "Moderate Buy" and an average target price of $12.70.

View Our Latest Research Report on MediaAlpha

Institutional Investors Weigh In On MediaAlpha

Hedge funds and other institutional investors have recently bought and sold shares of the business. JPMorgan Chase & Co. grew its holdings in MediaAlpha by 95.2% in the third quarter. JPMorgan Chase & Co. now owns 1,058,441 shares of the company's stock worth $12,045,000 after purchasing an additional 516,195 shares during the period. Triad Investment Management purchased a new stake in MediaAlpha in the fourth quarter worth about $3,567,000. FourThought Financial Partners LLC purchased a new stake in MediaAlpha in the third quarter worth about $281,000. Dynamic Technology Lab Private Ltd lifted its stake in shares of MediaAlpha by 170.5% in the third quarter. Dynamic Technology Lab Private Ltd now owns 29,237 shares of the company's stock worth $333,000 after buying an additional 18,429 shares in the last quarter. Finally, AXQ Capital LP bought a new position in shares of MediaAlpha in the third quarter worth approximately $263,000. Hedge funds and other institutional investors own 64.39% of the company's stock.

MediaAlpha News Roundup

Here are the key news stories impacting MediaAlpha this week:

Positive Sentiment: Record revenue and margin metrics — MediaAlpha reported record Q1 revenue of $310.0M (up 17% YoY) and adjusted EBITDA of $31.4M, with first-quarter net income of $14.0M; management says growth was driven by strong auto-insurance spend and mix shift to its Open Marketplace. Press Release
Positive Sentiment: Share repurchases — the company repurchased over $25M of stock in 2026, a constructive use of capital that supports EPS and buy-side sentiment. Press Release
Neutral Sentiment: Q2 revenue guidance is a range of $290M–$310M (consensus ~$294M); management did not provide clear EPS guidance in the release, leaving near-term profitability expectations ambiguous. Press Release
Neutral Sentiment: Full Q1 earnings call transcript and slides are available for detail on customer trends and marketplace dynamics; read for management color on mix, pricing and margin cadence. Earnings Call Transcript
Neutral Sentiment: Several insiders (including director Eugene Nonko and CEO/insider Steven Yi) executed multiple sales under pre‑arranged Rule 10b5‑1 plans to cover tax withholding on vested awards; the activity is planned but increases float in the near term. SEC filing: SEC Form 4
Negative Sentiment: EPS miss — Q1 EPS came in at $0.21 vs. the consensus $0.25, which is the immediate earnings disappointment driving downside pressure despite the revenue beat. Earnings Coverage
Negative Sentiment: Regulatory/legal risk — a shareholder‑rights firm (Julie & Holleman LLP) announced an investigation into potential misconduct tied to recent FTC litigation against MediaAlpha, adding regulatory and litigation overhang. This increases uncertainty and could pressure the stock if escalation follows. Investigation Alert

About MediaAlpha

(Get Free Report)

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company's platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.