MediaAlpha (NYSE:MAX) Stock: Insider Keith Cramer Sells 12,000 Shares

October 22, 2026 by InsiderTrades.com

Key Points

MediaAlpha CRO Keith Cramer sold 12,000 shares at an average price of $11.39, generating $136,680 and reducing his holdings by 4.78%. The sale was conducted under a pre-arranged Rule 10b5-1 plan to cover tax obligations from vested equity awards.
MediaAlpha reported quarterly earnings of $0.65 per share and revenue of $316.9 million, exceeding analyst estimates of $0.23 and $300.9 million, respectively. Shares opened at $11.52, with a market capitalization of approximately $705 million.
Analysts maintain a “Moderate Buy” consensus rating with an average price target of $13.79, while institutional investors and hedge funds own approximately 64.4% of the company.

MediaAlpha, Inc. (NYSE:MAX - Get Free Report) CRO Keith Cramer sold 12,000 shares of the company's stock in a transaction dated Monday, October 19th. The shares were sold at an average price of $11.39, for a total transaction of $136,680.00. Following the sale, the executive directly owned 239,303 shares of the company's stock, valued at approximately $2,725,661.17. This represents a 4.78% decrease in their position. The sale was disclosed in a filing with the SEC, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

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Keith Cramer also recently made the following trade(s):

On Tuesday, September 15th, Keith Cramer sold 13,000 shares of MediaAlpha stock. The shares were sold at an average price of $11.49, for a total value of $149,370.00.
On Monday, August 17th, Keith Cramer sold 13,000 shares of MediaAlpha stock. The shares were sold at an average price of $12.76, for a total transaction of $165,880.00.

MediaAlpha Trading Down 2.3%

MediaAlpha stock opened at $11.52 on Thursday. MediaAlpha, Inc. has a 12-month low of $7.09 and a 12-month high of $14.70. The stock has a market cap of $705.41 million, a P/E ratio of 7.11 and a beta of 1.14. The company has a 50-day moving average price of $11.32 and a 200 day moving average price of $10.98.

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MediaAlpha (NYSE:MAX - Get Free Report) last issued its earnings results on Wednesday, July 29th. The company reported $0.65 EPS for the quarter, topping analysts' consensus estimates of $0.23 by $0.42. The company had revenue of $316.88 million for the quarter, compared to the consensus estimate of $300.87 million. MediaAlpha had a net margin of 7.94% and a negative return on equity of 301.42%. As a group, analysts forecast that MediaAlpha, Inc. will post 1.40 EPS for the current year.

MediaAlpha News Roundup

Here are the key news stories impacting MediaAlpha this week:

Positive Sentiment: MediaAlpha’s latest quarterly results were substantially better than expected, with adjusted earnings of $0.65 per share versus the $0.23 consensus estimate and revenue of $316.9 million versus expectations of $300.9 million. Analysts forecast approximately $1.40 in earnings per share for the current fiscal year.
Positive Sentiment: The analyst consensus remains constructive, with a “Moderate Buy” rating and an average price target of $13.79. Canaccord Genuity and RBC have issued price targets of $17 and $15, respectively, although Goldman Sachs recently reduced its target to $10.50 and maintained a neutral rating.
Positive Sentiment: Several institutional investors increased their MediaAlpha holdings during the second quarter, and hedge funds and other institutions collectively own approximately 64.4% of the company.
Neutral Sentiment: Director Eugene Nonko sold a combined 18,426 shares on October 19 and 21, while CRO Keith Cramer sold 12,000 shares and CTO Kuanling Yeh sold 3,000 shares. Each transaction was executed under a pre-arranged Rule 10b5-1 plan to cover tax-withholding obligations tied to vested equity awards, limiting its significance as a signal of deteriorating business prospects. SEC insider transaction filing
Negative Sentiment: Despite the planned nature of the transactions, multiple sales by senior executives and a director may create short-term investor caution and add supply to the shares.

Analyst Upgrades and Downgrades

Several analysts have recently commented on the stock. Weiss Ratings raised shares of MediaAlpha from a "hold (c)" rating to a "hold (c+)" rating in a research report on Thursday, October 8th. Canaccord Genuity Group increased their price objective on MediaAlpha from $15.00 to $17.00 and gave the stock a "buy" rating in a research report on Thursday, July 30th. Wall Street Zen raised MediaAlpha from a "buy" rating to a "strong-buy" rating in a research note on Saturday, August 1st. Royal Bank Of Canada raised their target price on MediaAlpha from $11.00 to $15.00 and gave the stock an "outperform" rating in a research note on Wednesday, August 5th. Finally, JPMorgan Chase & Co. initiated coverage on MediaAlpha in a research report on Monday, August 24th. They issued a "neutral" rating and a $15.00 target price on the stock. Two equities research analysts have rated the stock with a Strong Buy rating, three have given a Buy rating and four have assigned a Hold rating to the company. According to data from MarketBeat, the company currently has a consensus rating of "Moderate Buy" and an average target price of $13.79.

Get Our Latest Analysis on MediaAlpha

Institutional Inflows and Outflows

A number of large investors have recently bought and sold shares of the stock. Bank of America Corp DE raised its stake in shares of MediaAlpha by 380.9% in the 1st quarter. Bank of America Corp DE now owns 279,704 shares of the company's stock valued at $2,601,000 after acquiring an additional 221,540 shares during the period. Dimensional Fund Advisors LP lifted its holdings in shares of MediaAlpha by 94.1% in the 1st quarter. Dimensional Fund Advisors LP now owns 620,669 shares of the company's stock worth $5,773,000 after acquiring an additional 300,871 shares during the last quarter. Jacobs Asset Management LLC lifted its holdings in shares of MediaAlpha by 31.1% in the 1st quarter. Jacobs Asset Management LLC now owns 924,443 shares of the company's stock worth $8,597,000 after acquiring an additional 219,144 shares during the last quarter. Globeflex Capital L P acquired a new position in shares of MediaAlpha in the 2nd quarter worth approximately $702,000. Finally, Principal Financial Group Inc. boosted its position in shares of MediaAlpha by 288.7% during the 1st quarter. Principal Financial Group Inc. now owns 137,613 shares of the company's stock worth $1,280,000 after purchasing an additional 102,210 shares during the period. Institutional investors and hedge funds own 64.39% of the company's stock.

MediaAlpha Company Profile

(Get Free Report)

MediaAlpha, Inc operates a technology platform that helps insurance carriers and distributors acquire customers through digital channels. Its marketplace connects consumers who are shopping for insurance with providers seeking qualified prospects, using data, analytics and automated systems to facilitate the matching process.

The company's platform supports customer acquisition across insurance categories, including property and casualty products such as auto and home insurance, as well as health, life and Medicare-related coverage.