Cloudflare (NYSE:NET) CEO Matthew Prince Sells 52,384 Shares

April 9, 2026 by InsiderTrades.com

Key Points

CEO Matthew Prince sold substantial stock — Prince executed pre‑arranged Rule 10b5‑1 sales of about 104,109 shares on April 6–8 (roughly $22M) as part of a broader series of insider dispositions this year, though he still holds a meaningful stake (~406,315 shares).
Strong top‑line but mixed profitability — Cloudflare beat Q4 revenue expectations with $614.5M (up 33.6% year‑over‑year) and $0.28 EPS, yet it still posts negative net margin and a negative ROE; the stock trades with a market cap of ~$74.2B and a consensus analyst rating of "Moderate Buy" with a $233.38 price target.
Product and partnership momentum — The company announced a GoDaddy partnership to expand AI crawl control and bot identity capabilities and accelerated its target for full post‑quantum security to 2029, reinforcing its edge/computing and security positioning.

Cloudflare, Inc. (NYSE:NET - Get Free Report) CEO Matthew Prince sold 52,384 shares of the company's stock in a transaction on Monday, April 6th. The stock was sold at an average price of $210.02, for a total value of $11,001,687.68. The transaction was disclosed in a filing with the SEC, which is accessible through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

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Matthew Prince also recently made the following trade(s):

On Wednesday, April 8th, Matthew Prince sold 51,725 shares of Cloudflare stock. The stock was sold at an average price of $213.59, for a total value of $11,047,942.75.
On Wednesday, April 8th, Matthew Prince sold 659 shares of Cloudflare stock. The stock was sold at an average price of $223.62, for a total value of $147,365.58.
On Wednesday, March 18th, Matthew Prince sold 38,766 shares of Cloudflare stock. The stock was sold at an average price of $218.87, for a total value of $8,484,714.42.
On Monday, March 16th, Matthew Prince sold 52,384 shares of Cloudflare stock. The shares were sold at an average price of $209.08, for a total value of $10,952,446.72.
On Wednesday, March 18th, Matthew Prince sold 13,618 shares of Cloudflare stock. The shares were sold at an average price of $227.80, for a total value of $3,102,180.40.
On Thursday, February 26th, Matthew Prince sold 52,384 shares of Cloudflare stock. The shares were sold at an average price of $173.78, for a total value of $9,103,291.52.
On Tuesday, February 24th, Matthew Prince sold 52,384 shares of Cloudflare stock. The shares were sold at an average price of $164.15, for a total value of $8,598,833.60.
On Thursday, January 8th, Matthew Prince sold 52,384 shares of Cloudflare stock. The shares were sold at an average price of $189.47, for a total value of $9,925,196.48.

Cloudflare Stock Down 2.5%

Shares of NET opened at $210.92 on Thursday. Cloudflare, Inc. has a 52 week low of $96.41 and a 52 week high of $260.00. The stock has a market capitalization of $74.24 billion, a price-to-earnings ratio of -727.27 and a beta of 1.87. The company has a debt-to-equity ratio of 1.35, a quick ratio of 1.98 and a current ratio of 1.98. The stock has a fifty day moving average of $194.55 and a 200-day moving average of $202.49.

MarketBeat Week in Review – 03/16 - 03/20

Cloudflare (NYSE:NET - Get Free Report) last announced its quarterly earnings results on Tuesday, February 10th. The company reported $0.28 EPS for the quarter, beating analysts' consensus estimates of $0.27 by $0.01. Cloudflare had a negative return on equity of 7.24% and a negative net margin of 4.72%.The company had revenue of $614.51 million during the quarter, compared to analysts' expectations of $591.67 million. During the same period in the prior year, the company earned $0.19 EPS. Cloudflare's revenue was up 33.6% compared to the same quarter last year. As a group, sell-side analysts anticipate that Cloudflare, Inc. will post -0.11 earnings per share for the current fiscal year.

Analyst Ratings Changes

A number of brokerages have recently commented on NET. Scotiabank dropped their price target on Cloudflare from $255.00 to $225.00 and set a "sector perform" rating for the company in a research note on Wednesday, February 11th. Citigroup increased their price target on Cloudflare from $260.00 to $265.00 and gave the company a "buy" rating in a research note on Thursday, February 12th. Robert W. Baird set a $260.00 price target on Cloudflare and gave the company an "outperform" rating in a research note on Wednesday, February 11th. Morgan Stanley set a $245.00 target price on Cloudflare in a research report on Wednesday, February 11th. Finally, Needham & Company LLC lowered their target price on Cloudflare from $285.00 to $250.00 and set a "buy" rating for the company in a research report on Wednesday, February 11th. One investment analyst has rated the stock with a Strong Buy rating, eighteen have issued a Buy rating, eight have assigned a Hold rating and two have assigned a Sell rating to the stock. According to data from MarketBeat, the stock presently has a consensus rating of "Moderate Buy" and a consensus price target of $233.38.

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Cloudflare News Roundup

Here are the key news stories impacting Cloudflare this week:

Positive Sentiment: Cloudflare announced a strategic partnership with GoDaddy to integrate Cloudflare’s AI Crawl Control and support verifiable bot identity standards, positioning Cloudflare as a platform for the emerging “agentic” web and expanding distribution for AI-related controls and monetization. Cloudflare and GoDaddy partner
Positive Sentiment: Cloudflare accelerated its target for full post‑quantum security to 2029, signaling product leadership on crypto resilience that can reduce enterprise risk and support security product adoption. This strengthens the company’s differentiation for security‑sensitive customers. Post‑quantum security update
Positive Sentiment: Analyst and market commentary highlight Cloudflare’s edge‑computing positioning and strong top‑line momentum (Q4 revenue growth ~34% and improving free‑cash‑flow metrics), which supports a long‑term growth narrative around security, performance and AI inference at the edge.
Neutral Sentiment: Recent market write‑ups noted a short‑term outperformance versus peers (recent intraday gains reported in market coverage). These pieces reflect momentum interest but are not new company fundamentals. Market outperformance note
Negative Sentiment: CEO Matthew Prince executed planned insider sales on April 6–8 totaling about 104,109 shares (~$22M) (plus a smaller 659‑share sale disclosed separately); filings say trades were done under a pre‑arranged Rule 10b5‑1 plan. While the plan reduces the signal of opportunistic timing and Prince still holds a meaningful stake (~406,315 shares per filings), the sizable sales can create short‑term selling pressure and negative sentiment. SEC Form 4

Institutional Inflows and Outflows

Large investors have recently bought and sold shares of the stock. Physician Wealth Advisors Inc. raised its position in Cloudflare by 693.3% during the 3rd quarter. Physician Wealth Advisors Inc. now owns 119 shares of the company's stock worth $26,000 after purchasing an additional 104 shares during the last quarter. Wiser Advisor Group LLC bought a new position in Cloudflare during the 3rd quarter worth $26,000. HM Payson & Co. bought a new position in Cloudflare during the 4th quarter worth $25,000. Westside Investment Management Inc. raised its position in Cloudflare by 100.0% during the 3rd quarter. Westside Investment Management Inc. now owns 130 shares of the company's stock worth $28,000 after purchasing an additional 65 shares during the last quarter. Finally, ORG Wealth Partners LLC raised its position in Cloudflare by 101.4% during the 3rd quarter. ORG Wealth Partners LLC now owns 139 shares of the company's stock worth $30,000 after purchasing an additional 70 shares during the last quarter. 82.68% of the stock is owned by institutional investors.

Cloudflare Company Profile

(Get Free Report)

Cloudflare, Inc is a global web infrastructure and security company that provides a suite of services designed to improve the performance, reliability and security of internet properties. Its core offerings include a content delivery network (CDN), distributed denial-of-service (DDoS) protection, managed DNS, and a web application firewall (WAF). Cloudflare also provides tools for bot management, SSL/TLS, load balancing and rate limiting to help organizations maintain uptime and protect web applications from attack.

In addition to traditional edge and security services, Cloudflare has expanded into edge computing and developer platforms.